Avatars: the secret to better messaging Boom Your Biz

One of my idols, Seth Godin, once said,
“When you speak to everyone, you speak to no-one”.

And nowhere is this clearer to me than in the marketing world.

Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate.

So, how do you avoid becoming the pick-me of your industry?

For starters, you stop trying to please everybody, and you speak directly to your customer avatars.

In this episode I’ll take you through:

- What a customer avatar actually IS,
- Why getting granular about your customer avatar, matters,
- How you create an EFFECTIVE customer avatar, and
- The things you need to consider beyond age, gender and income when creating a customer avatar.

My team has created a free workbook to go with this episode, you can download it here

https://www.kissmarketing.com.au/free-resources