23 episodes

Running for a snappy half-hour each issue (give or take), B&T's Fast 30 is your one stop shop for all things media, marketing and advertising.

B&T's Fast 30 B&T

    • Marketing

Running for a snappy half-hour each issue (give or take), B&T's Fast 30 is your one stop shop for all things media, marketing and advertising.

    B&T's Fast 30: Coronavirus calamity, AAP closes, Nike's Maria and Kobe ads & DDB's Ben Welsh

    B&T's Fast 30: Coronavirus calamity, AAP closes, Nike's Maria and Kobe ads & DDB's Ben Welsh

    Welcome back to the first B&T Fast 30 podcast 2020. Better late than never, a motto we well and truly live by. In this episode, we're joined by DDB National chief creative officer Ben Welsh who helps us slice and dice the latest industry news including all things coronavirus, APP closing down, and Nike's Maria Sharapova and Kobe Bryant ads. We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone's rehashing old ads, what's in the pipeline for DDB this year and a whole lot more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.

    • 38 min
    B&T's Fast 30: Kim K & UberEats, Bonds' Xmas ad, Victoria's Secret, Cybertruck, plus an honest chat with two young strategists from M&C Saatchi & Clems BBDO

    B&T's Fast 30: Kim K & UberEats, Bonds' Xmas ad, Victoria's Secret, Cybertruck, plus an honest chat with two young strategists from M&C Saatchi & Clems BBDO

    Welcome back to the latest episode of B&T's Fast 30 podcast. In this episode, we're discussing UberEats' iconic new ad, Victoria's Secret show axed, the homophobic tirade against Bonds' Xmas ad, and Disney+ entering the market and what it means for the proliferation of streaming services in Australia, plus Elon Musks' Cybertruck. Joining us to discuss the news we have two young adlanders: Vince Usher who's a strategist at Clemenger BBDO and Max Learmont who's a strategist at M&C Saatchi. We also get Max and Vince's perspective on what it's actually like being a young person in the industry, what a strategist actually does, whether strategists are still valuable, what the industry is getting both wrong and right, and we also ask the question: do young people have a strong enough voice in adland?

    • 35 min
    B&T's Fast 30: M&C Saatchi's Jaimes Leggett on that Tourism AU ad, industry viciousness, the holding company "death spiral", CMO churn and more

    B&T's Fast 30: M&C Saatchi's Jaimes Leggett on that Tourism AU ad, industry viciousness, the holding company "death spiral", CMO churn and more

    Welcome back to the latest episode of B&T's Fast 30 podcast (which today is more like Fast 47 - but for a very good reason!) In this special episode, M&C Saatchi CEO Jaimes Leggett joins us to discuss the news before we grill him on all things adland. We chat about that Tourism Australia ad, industry viciousness, The Monkeys leading Accenture Interactive and what it means for the industry, and loads more. We also chat to him about the holding company "death spiral", the M&C Saatchi agency model, personalised content vs max reach, the CMO churn, why M&C Saatchi won't buy businesses, how the culture of trust has improved churn rate, productivity and margins & are awards as important as they used to be? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.

    • 47 min
    B&T's Fast 30: Tourism Australia, Sexist Seafolly ad, House Rules, Shebah & VERSA CEO Kath Blackham

    B&T's Fast 30: Tourism Australia, Sexist Seafolly ad, House Rules, Shebah & VERSA CEO Kath Blackham

    Welcome back to the latest episode of B&T's Fast 30 podcast! As usual, we're talking about this week's biggest media stories including Tourism Australia's latest campaign, the landmark House Rules case, a "sexist" Seafolly ad, the Age cartoon that caused an uproar, Warburton's pac mag's sale, plus campaigns from Shebah and Edelman. We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.

    • 37 min
    B&T's Fast 30: MasterChef judges, the "Poo Jogger", Victoria's Secret, radio's down, new campaigns, plus media buyers on the upfronts

    B&T's Fast 30: MasterChef judges, the "Poo Jogger", Victoria's Secret, radio's down, new campaigns, plus media buyers on the upfronts

    Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including 10's upfronts & new MasterChef judges, SCA and commercial radio's down, Victoria's Secret goes plus-size, the "Poo Jogger", Tetley's cold infusions campaign & Barnsy, Farnsy and Ahnsy's UberEats campaign. We also have a chat with head media buyers at GroupM (Nicola Lewis) and OMD (Jane Combes) about their thoughts on the upfronts so far and how they'll be investing in 2020. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    • 40 min
    B&T's Fast 30: Warburton's axe, WPP's new boss, radio ratings, DOOH hacking, old mate returns & Amazonia's Dwayne Martens

    B&T's Fast 30: Warburton's axe, WPP's new boss, radio ratings, DOOH hacking, old mate returns & Amazonia's Dwayne Martens

    Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including Warburton yields his axe on Sunday Night, Jens Monsees makes a start at WPP, the recent radio ratings, 10's The Masked Singer success, DOOH hacking at Asics and the return of South Australia's old mate. We also have a chat with Amazonia founder Dwayne Martens about his highly successful health food business, including how he marketed to the masses before social media even existed, how to differentiate your brand in a crowded marketplace, and the importance of story, purpose & innovation. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    • 29 min

Customer Reviews

Alexandra R.B ,

Good stuff!

Always funny, relevant and insightful. Great breakdown of what’s going on in the media and advertising landscape!

Crime poscast buff ,

Always gives me a giggle

Advertising news with a twist

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