B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you. Each episode features topics like: channel strategies, B2B marketing tactics, account-based selling, C-Suite engagement, lead generation, demand generation, pipeline generation, revenue growth, venture capital, market entry, local markets, capital investment, qualified sales opportunities, and more.
160: The Future of Sales: How AI is Changing the B2B Sales Industry
"Let the AI or tech do all the heavy lifting... but right before it goes out the door, make sure you humanize it."
In the latest episode of B2B Revenue Acceleration, Aurelien Mottier (CEO and Co-Founder, Operatix) and John Barrows (CEO, JB Sales) share their perspective on the question that everyone is asking - is AI the future of sales?
The delicate balance between human effort and AI utilization is a critical topic. Aurelien and John explore when to let AI take the reins during the sales process and when the human touch matters most.
Other key talking points include:
Has AI fundamentally changed the way we sell? Has AI changed the salesperson-prospect interaction?
Learn how AI can give you the superpower of time, allowing you to focus on selling and building stronger client relationships by taking away menial tasks.
How AI can help elevate the customer experience while taking the heavy lifting out of the sales process
Aurelien and John discuss upcoming trends and developments in AI for B2B sales.
Don’t miss out on this episode of the B2B Revenue Acceleration podcast.
159: From Pain to Gain: Navigating the Start-Up Scaling Journey
Looking to scale your business from series A to B? This episode of the B2B Revenue Acceleration is a must-listen. Join our host Aurelien Mottier, Co-Founder and CEO of Operatix, as he sits down with Tom Glason, CEO of Scalewise. They dive into the obstacles to avoid and best practices to help scale your start-up to the next level.
Key talking points include:
Uncover the secrets to scaling with precision. We cover how business leaders can craft a clear vision and set achievable goals, all while aligning their team's efforts for maximum impact
Discover the financial strategies that startups must embrace during the transition from Series A to B. Explore ways to ensure stability, allocate resources efficiently, and pave the path for sustainable growth
Gain insights from Tom on the common mistakes startups make when expanding into new markets, and learn strategies to handle these challenges smoothly.
Scaling often means fiercer competition, particularly in the B2B tech world. Dive into best practices for not just surviving but thriving in a competitive landscape and creating an edge
As growth accelerates, maintaining an innovative culture is paramount. Delve into expert advice on how startups can nurture a culture of innovation and encourage creativity throughout the scaling journey
Listen to this episode of the B2B Revenue Acceleration podcast now to get valuable insights, tips and actionable strategies to ensure your scaling journey gets off to the best start possible
158: Leveraging Buyer Personas for Effective Marketing Campaigns
Ready to revolutionise the way you approach buyer personas?
In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology.
Delve into the psychology of buying decisions, moving beyond demographics to truly understand what makes your buyers tick.
Jim's approach centres on diving deep into recent buyers' insights through in-depth interviews, uncovering the triggers, success factors, perceived barriers, decision criteria, and the intricate buyer's journey that contribute to a holistic buyer persona.
Key talking points include:
Uncover the core components of a well-defined buyer persona
Learn unique best practices to shape impactful marketing and sales campaigns
Going beyond demographics: Explore Jim's unique approach to understanding the buying decision process at a deep level
Unveiling success factors, perceived barriers, decision criteria, and the buyer's journey – essential insights for influencing buyer behaviour effectively
Multi-threading in the buying process: How involving various personas can shape the decision-making landscape
Crafting messaging strategies based on holistic buyer insights
Commonalities vs. Differences: Discover why focusing on the buying decision itself often reveals more shared insights among buyer personas.
Tune in to gain a fresh perspective on buyer personas and discover how to create strategies that truly resonate with your audience.
157: Aligning Budget and Revenue Growth Goals
Achieving revenue growth with limited budgets is a common challenge for many businesses, regardless of if you’re a fledgling start-up or an established business struggling to align its finances with its goals.
Join us on the latest episode of B2B Revenue Acceleration, where host Aurelien Mottier, Co-Founder and CEO at Operatix, sits down with Nick Buxton, Chief Revenue Officer at Ocula Technologies, to discuss how best to align budget and revenue growth goals.
They explore practical strategies to prioritize revenue initiatives effectively, providing tips for sales and marketing teams to communicate the need for increased budget allocation to support their game-changing ideas.
Want to measure the effectiveness of your investments? Learn about specific metrics and key performance indicators (KPIs) that organizations should track to ensure their revenue allocation is providing a great return on investment.
Delve into the conversation now by listening to this episode of B2B Revenue Acceleration.
156: Insights and Advice from a First-Time CMO
Navigating the role world of a first-time CMO can be rewarding but difficult, with new responsibilities and hurdles to overcome.
In the latest episode of B2B Revenue Acceleration, host Catarina Hoch (VP of Global Marketing, Operatix) interviews Alice De Courcy (Group Chief Marketing Officer at Cognism) about her book 'The Diary of a First-Time CMO'.
Join us as we discuss Alice's journey, uncovering the invaluable lessons she learned during her initial year as a CMO. From unexpected challenges to game-changing tips, Alice shares her experiences and provides expert insights that will ensure you’re prepared to navigate similar obstacles.
Alice provides practical advice on thriving in the role and making a significant impact within their organizations. She shares strategies and recommendations for CMOs to build a culture that helps their teams thrive and deliver outstanding results under their leadership.
Keeping up with industry trends and adapting marketing strategies to remain relevant is another critical aspect of a CMO's role. Catarina and Alice offer tips on staying ahead of the curve, navigating the ever-evolving industry and ensuring that marketing strategies align with current market dynamics.
Listen in to this week's episode and gain exclusive insight into the diary of a CMO.
155: The 2023 B2B Sales Benchmarks Report
Did you know that just 23% of reps contribute to 83% of revenue? Or that 27% of sales reps consistently hit their quota?
In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Guy Rubin (CEO at Ebsta) to discuss the current state of sales and dive into the key findings of the recently released 2023 B2B Sales Benchmarks report.
Join them as they uncover valuable insights and shed light on the challenges and opportunities sales teams face in today's competitive landscape. Aurelien and Guy delve into the factors that make the 23% of high-performing reps successful and explore how their strategies can be replicated across the sales team.
Aurelien and Guy touch upon a myriad of noteworthy findings from the report. They provide sales leaders with a comprehensive view of the sales landscape and discuss emerging trends and new approaches that can be leveraged for future success.
Tune in now to the B2B Revenue Acceleration podcast and gain valuable insights to accelerate your sales growth.
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