Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
The Scarcity Bias: why you always want what you can’t have
Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.
Commitment Bias: Why you should shout it out loud
Ever stuck to your guns even though you knew deep down you were wrong? In this episode, Mel and Dan unpack the Commitment Bias and how to make sure your New Years Resolution actually sticks this time.
A special announcement from Bad Decisions
Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.
Dunning-Kruger Effect: Why you might know just enough to be dangerous
Ever notice how novices tend to be highly opinionated, while those with more experience are a little less sure? In this episode, Mel and Dan unpack the Dunning-Kruger Effect, and why your social media feed is often so infuriating.
Pratfall Effect: Why you can afford to make a mistake
People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and instead owned our flaws? In this episode, Mel and Dan explore the Pratfall effect, and why tripping up the stairs on your way to a presentation could be a winning strategy.
Reciprocity Bias: Why you should always buy the first coffee
It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score. In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.
Customer ReviewsSee All
Honest, fun and powerful
You cannot be disappointed with this podcast, you really do get it all. It’s fun to listen to but extremely practical and relevant to all business owners and marketers. Understand your consumers and yourself in a whole new way.
Wish there was more!
Every time I finish an episode I want there to be more - which is a good thing! A great combination of marketing and psychology and learning how they work together. A staple listen for anyone in the marketing space or anyone just interested in self improvement. Dan and Mel make the perfect combo for being able to communicate ideas while still making it entertaining.
A Good Decision
The podcast may be about bad decisions, but listening in is certainly a good one.
Solid insights from a psychologist and media practitioner. Immediately listening once a new episode comes out.
I wish there was more.