15 episodes

The BE SO GOOD PODCAST features stage and studio presentations by Colin Pearce, and interviews with his friends, heroes and experts. You will hear from drivers, survivors and thrivers and gain insights, wisdom and repeatable action plans.

The name comes from something Academy Award winner, Grammy Award winner and author Steve Martin says. When people ask him how they can become a star, he says, 'Be so good they can't ignore you.'

Coupled with Colin's own motto, 'You are ten times better than you think', the BE SO GOOD PODCAST is created to bring the best out in you.

BE SO GOO‪D‬ Colin Pearce

    • Marketing
    • 5.0 • 2 Ratings

The BE SO GOOD PODCAST features stage and studio presentations by Colin Pearce, and interviews with his friends, heroes and experts. You will hear from drivers, survivors and thrivers and gain insights, wisdom and repeatable action plans.

The name comes from something Academy Award winner, Grammy Award winner and author Steve Martin says. When people ask him how they can become a star, he says, 'Be so good they can't ignore you.'

Coupled with Colin's own motto, 'You are ten times better than you think', the BE SO GOOD PODCAST is created to bring the best out in you.

    BE SO GOOD PODCAST Episode 014 - How to become positive about stress and make it less of a mess with Graham Agnew

    BE SO GOOD PODCAST Episode 014 - How to become positive about stress and make it less of a mess with Graham Agnew

    Graham Agnew is a professional communicator and a proven leadership expert, as well as an outstanding leader himself.

    He has been a leading pastor in the large Churches of Christ for 40 years at Brooklyn Park and Marion in South Australia and on the North Shore in Sydney. He has co-chaired leadership study tours to the US for 20 years for up-and-coming young pastoral graduates. He is invited regularly to coach and guide congregations across all denominations when they need an outside consultant.

    Outside of the church Graham has been a professional speaker at business conferences and has served as a hand-picked lecturer for the Dale Carnegie Institute for 25 years, teaching business people the skills of leadership, speaking and self management.

    In this interview he and Colin Pearce talk about the prevalence of stress and its many forms. Graham presents two groups of questions you can use to ease stress and manage your life better.

    • 28 min
    BE SO GOOD PODCAST Episode 013 - Learn a foreign sales language: Benefenglish

    BE SO GOOD PODCAST Episode 013 - Learn a foreign sales language: Benefenglish

    This episode is a companion to the 4th module in the course flagship course Sell more, easier, faster in the Colin Pearce Academy.  It is available to members of the Academy along with the other Courses, Coaching and the Community forum.

    Every salesperson I have ever met says they know they should be about the benefits of owning their product or service. 

    Every salesperson!

    I've even had people walk out of seminars snorting that the topic was old hat, and below their dignity to have to listen to.

    Later of course during mystery shopping events, they failed to demonstrate that they knew anything about the benefits of their product and consequently could not explain them. They could bang on about, parts and engineering and colours and shapes and sizes and complications and  'things too fierce to mention'. 

    After a briefing session was forced on them and they were drilled on the benefits, they still couldn't explain them in words any other person could appreciate. 

    They might have been arrogant in the way they scoffed at the seminar, but the truth is that speaking in benefit terms appropriate to the listener is actually really hard work. That's why listening to this episode will help you come face to face with one of the biggest challenges in sales.

    • 1 hr 2 min
    BE SO GOOD PODCAST Episode 012: Colin Pearce interviews Jerry Crockford on managing his distributed team.

    BE SO GOOD PODCAST Episode 012: Colin Pearce interviews Jerry Crockford on managing his distributed team.

    Jerry Crockford (normally interviewed for his insights on marketing) maintains he is not an expert on distributed teams but the experience he shares will be helpful to leaders of groups in a large system or any small business.

    He agrees that it's become necessary for a while to have team members work from home and emphasises that it is not a breeze for everyone.He thought it would be but he and Sandy hit a few pot-holes. One was access to the firm's files so there was no overlap. Another was the use of language to create a positive atmosphere. He talks about trusting the team.He recommends meeting for a Hello every morning and maintaining a 9:00 to 5:00 day even though people say they like flexibility. On the recommendation of one of his senior team members he treats everyone on Zoom meetings like 5 year olds. Sounds patronising but he explains what that means.

    He recommends client meetings happen on Zoom and team meetings happen on Google Chat.

    • 20 min
    BE SO GOOD PODCAST Episode 011 - Off the wardrobe

    BE SO GOOD PODCAST Episode 011 - Off the wardrobe

    This presentation was recorded at a networking conference in Singapore where people were aspiring to manage their own group members. It is one of his more low-key presentations driving at the heart of a leader.

    Listen as Colin Pearce explores one of the not-so-often-discussed principles of Leadership: advocacy.  

    Managers and leaders are often told to have vision, purpose, drive, motivation, goals – all essential components of leadership. 

    In this presentation Colin explores one of the so-called soft skills where a leader needs to read the mood of the team members and at significant times, come alongside folk who are struggling – whether that struggle is related to workload, customers, relationships at home or inside the workplace.

    This presentation is a good companion to the Speed read people in a blink course in the Colin Pearce Academy (www.colinpearceacademy.com)

    • 35 min
    BE SO GOOD PODCAST Episode 010 - Marketing copy that works with Jerry Crockford

    BE SO GOOD PODCAST Episode 010 - Marketing copy that works with Jerry Crockford

    Jerry Crockford, marketing practitioner and copy-writer unpacks fundamental marketing concepts in this second interview with Colin Pearce.

    You will hear Jerry explain the Rule of Seven and how it applies to different offers you need to make at certain times, depending on whether your buyer is at the awareness, consideration or decision stage of the buyer's journey.

    You will see the three basics of marketing in the three questions:  your target market, your creative content, and your offer.

    Then Jerry will ask you where your target market is in the buyer's journey (as he mentioned in Episode 004) and get you to adopt a method of engagement called progressive profiling. 

    This will all affect the timing and intent of your business strategy and if you apply the ideas you should see a lift in your responses.

    • 26 min
    BE SO GOOD PODCAST Episode 009 - Speed read people in a blink

    BE SO GOOD PODCAST Episode 009 - Speed read people in a blink

    This episode makes a good companion to the extensive and fun course of the same name in Colin Pearce Academy ( www.colinpearceacademy.com).

    Speed read people in a blink is one of the courses for members of the academy.  Membership fees are charged monthly to access the Courses, monthly Q&A Coaching calls, and the Community Forum.

    In this episode, Colin explains the ages-old view of temperaments as conceived by the old Greek doctor, Hippocrates. Without the decoding of the human genome or an election microscope the poor guy had no idea what really makes people different but his summary of the differences as they manifest themselves is quite telling and has lasted some 2,400 years. Many adaptations of Hippocrates rationale have surfaced and you have no doubt come across personality and temperament tests in your education and working life.

    Colin treats this topic with humour and stories to help you accept the fact that you are quite normal – different(!) but normal – and so is everyone else. If you can live with your own differences, making adjustments for the differences of others you will be well on your way to living happily ever after. As for business-team relationships, this is fundamental stuff to build a cohesive team and one which will lead to time savings and staff retention..

    As for your family life, the concepts revealed in this talk and the full course in the Colin Pearce Academy will save you many a heart-ache and save you many misunderstandings.

    • 51 min

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Worth a listen

Relevant and insightful messaging for both selling and personal growth. There is always a little gem in each podcast. Well worth a listen.

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