Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within your business.
Volume #1 features actionable interviews with John Lee Dumas, Guy Kawasaki, Rand Fishkin, Jeff Sanders, Bob Burg and Dragons' Den's Doug Richard along with multiple thought leaders, global business people and numerous NY Times / Amazon best-selling authors, Excellence Expected exists to help you live the life you want by dominating the problems that face every entrepreneur on their journey.
This isn't just another interview podcast, this is the straight-talking, accountable and actionable show that features one problem, one expert and multiple solutions every single episode.
Don’t forget, the more you expect from yourself, the more you WILL excel!
The End of The Road As We Know It
In this episode I discuss why I'm putting Excellence Expected on a hiatus.
For more information, read "Why I Stopped Podcasting & 5 Lessons I Learned Along The Way".
Don't forget, the more you expect from yourself, the more you WILL excel!
How to Develop the Perfect Communication Skills to Fulfil Your Leadership Potential
Small business owners know the importance of communication. We’re never out of reach for our clients and we’re answering calls, e-mails and social media messages almost 24/7. But when it comes to speaking to our staff, colleagues and clients in a formal setting, how many of us are projecting the right image of leadership?
Public speaking is one of those things that can have the same effects on the most successful CEOs as it does on school children. People can be intelligent, experienced and knowledgeable about their work, but put them in front of a large audience and nerves can still get the better of them. As common as this problem is, it’s one of the most difficult to overcome. How can we go about improving our communications skills and, as a result, project a stronger, more confident style of leadership?
On this episode of the number one small business podcast, we’re joined by Robin Kermode who has not only had successful career as a stage and screen actor, but he’s also built an excellent reputation as one of the leading communication coaches in the world. Robin’s going to be discussing the reasons why public speaking can be difficult, what we can do to conquer this tricky problem and the benefits to our businesses that effective communication can bring.
Issue Challenged in this Small Business Podcast:
How can I develop communication skills needed to fulfil my leadership potential?
Robin Kermode is an actor, author, speaker and communication coach. Through his company, Zone 2, Robin has helped some of the world’s leading CEOs and senior professionals to improve their communication skills. Robin draws on his experiences as an actor to help leaders connect emotionally with their audience.
Robin’s here on this episode of Excellence Expected to share some of his wisdom when it comes to public speaking. His tips will help you develop a better speaking style that will improve your leadership abilities.
* Get your voice in the right place. We need to speak from our emotional centre as opposed to our throats. Try this exercise. Stick your tongue out and say the whole of ‘Humpty Dumpty’ or count from one to ten. Try your best to articulate the words. After you stop, your voice will have changed and become more emotionally connected.
* If you’re feeling nervous and you start shaking when speaking in public, clench your buttocks or thigh muscles. This will stop you shaking and help you focus.
* Start well. We need to put our key message first. Cut to the chase and open with why the audience are there and why they should listen to you.
* “We’ve got about one sentence with which to grab an audience. Within that sentence, the audience will have decided whether they like you or not, whether they trust you or not and you’ll hopefully have articulated why you are there and what’s in it for them.”
* “You have to be present and in the moment.”
* “I like people to speak with energy, clarity and humanity. We need probably about 10% more energy than normal but not so much that we become like a gameshow host. We need clarity in the structure of the message and the clarity of delivery. Most important is humanity. We need a human connection with an audience.”
* “Good leaders don’t make it about themselves, they make it about the audience.”
* “Just knowing how to sound natural will pay dividends. If you don’t, you’re just not going to connect to the younger generation.”
* “It doesn’t take as much time as you think. If you have four or five hours, this will pay dividends on everything that you do. Every phone conversation that you have, every meeting and even how you shake someone’s hands. We can learn it all.”
* “If you go through life making other people feel...
Stop Destroying Your Current Customer Relationships
We’ve all seen advertising campaigns from banks and telecommunications companies that advertise a whole range of benefits for new customers. Wow, it sounds like a fantastic way to bring in new customers, right? If you are already a customer, how does that make you feel? You’ve been loyally giving them your business for several years but you can’t have access to these ‘new customer’ perks.
Large companies can afford to do this due to their size, but, as small business owners, we don’t have the luxury of an endless, nationwide list of potential customers. It’s so important for those of us with small businesses to maintain a loyal customer base, but, in order to grow, we also need to concentrate our time and energy on finding new customers. In terms of who to give your attention to, it can be a delicate balancing act. We don’t want to spend too much time looking for new clients as this could alienate our existing customers and they could take their business elsewhere. At the same time, if we are too focused on a core group of existing customers, our growth could stagnate.
How can we get the maximum value out of our existing customers and still find new ones to add to their ranks? How can we stop wasting, or even destroying, the existing relationships that we have with our customers? In this episode of the number one small business advice podcast, we’re speaking to marketing strategist and the author of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming.
Noah knows just what’s required to build loyalty with your customers and he will sharing his expertise and experience with us in this episode.
Issue Challenged in this Small Business Podcast
How can small business owners maximize the value of their existing customers while also finding new ones?
Noah Fleming is a strategic marketing expert and independent consultant who has helped thousands of entrepreneurs improve their skills when it comes to retaining loyal customers. He is considered a thought leader in his field and is the author of the bestselling Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.
Noah’s extensive experience and innovative thinking has seen his clients increase their profits, customer value and competitive advantage while at the same time reducing their customer acquisition costs.
Noah’s also a renowned public speaker who has delivered keynotes and workshops for high profile clients around the world. He has been featured in The New York Times, Forbes, Entrepreneur Magazine and The Globe and Mail. He’s here with us for this episode to share his insights into how we, as small business owners, can create a foundation of loyal customers that will help our small businesses grow.
* You should understand your character and create marketing that speaks from that character. Create a story that's interesting to your customers. Who are you and what do you want to be known for?
* Start to think about your community and what you can do to bring people together. There are so many different ways you can do this. Just let your customers engage with you and each other.
* Maximise the value of every customer. Reach out to customers that you haven't had contact with for a while. Ask customers for testimonials. Set yourself three tasks every day related to this and soon you will be reaping the rewards.
* "The best companies and organizations that really maximize customer value and build that evergreen sense of customer loyalty are those focused on building a sense of community."
* "This is the bread and butter for small businesses. This is where the money is made."
* "We spend all this time creating a marketing cam...
Creating a Culture of Leadership with Brett Gajda
Company culture has changed a lot. Employees are no longer motivated by money or titles. Now, employees want to feel a sense of contribution and growth. They want to feel good about their jobs and proud of their work and contributions. They don’t want to just shut up and do their job.
This new cultural shift focuses on accountability, responsibility, and leadership. Here are some key points about building a company culture:
* Create the next generation of leaders – create a culture of leadership!
* Collaboration is greater than the sum of our parts. Do not be compartmentalised.
Ask employees: What is your vision for your life? Not just in their job or career. Create a job and environment that serves their life vision. Approach them as friends and help get them to where they want to be. It is now a two-way street between managers and employees. How can they help each other?
Make each employee as great as they can be. If they leave, that is ok. Build leaders, period. Work culture impacts retention. No matter how great of a culture you create, people will leave. But, they will most likely come back because of the culture you created.
Building a company culture benefits your company in the long run. Focus on what is going good and how you are looking at things. Ask yourself, what’s great about it?
Get people excited about your company’s vision and what your company is doing. By creating a positive work culture, people will want to work at your company!
Brett's journey has been as adventurous as the show he hosts. He has launched two multi-million dollar businesses, studied with some of the worlds leading self development teachers, visited 40 countries, released an album, starred in a stage musical, got married, escaped from Alcatraz, became a father, and he currently trains and coaches professionals at Fortune 1000 companies globally.
With Where Theres Smoke, Brett feels like he might finally be living up to the honor bestowed on him by his high school graduating class "Most likely to replace Johnny Carson on the Tonight Show" accolade. Brett is originally from Toronto, Canada, and currently lives in San Francisco.
In this podcast, we challenge the issue of creating employees who perform as leaders. Give employees responsibility so they will want to come to work and they will want to deliver.
Brett’s Actionable Tips:
* Appreciation is much more powerful than money or title. People want to feel appreciated for what they do. Listen to Where There’s Smoke podcast episode, People Will Never Forget How You Made Them Feel (Appreciation).
* Empathy: It’s not about here I am, it’s about there you are. It is more important to be interested than interesting. Understand others better. Listen to Where There’s Smoke podcast episode, There You Are (Empathy).
* Listen more than you speak. It is one thing to hear people, but another thing to really listen to them. Listen to Where There’s Smoke podcast episode, The Like Button IS The Dislike Button (Listening).
* “I really love working with people…how to build themselves and how to build companies.”
* “It’s so much more about intrinsic motivation.”
* “We do things now because they matter to us, because they are interesting to us, because we feel like we are making a difference.”
* “Companies have to be willing to give every employee…some sort of sense of accountability, responsibility, and leadership.”
* “They actually want to do a better job. They want to be proud of what they are doing.”
* “Things have changed in our world as far as how people approach careers and how people approach work with companies.”
* “You build these brands…that every (employee) wants to p...
Hire on Passion, Not Skill with Alan Arlt
Too many people in business look at potential employees’ skills rather than the person or the passion that person has for the business.
Instead of playing it safe and hiring someone based on if they can do this, went to this school, achieved this GPA… you need to hire people with passion to believe in your business!
They need to be excited about your company’s mission and vision. They may not have the necessary skills, but they can learn them. Passion drives the ability to learn!
Don’t assume everyone who applies for your company has a passion for your products. Develop an all-star DNA profile to find the right people. The profile may include: Love our mission; tireless promoter; passionate, determined and humble; and perpetually curious.
Also, make sure to create a culture that matches your company. You don’t want to hire someone who does not know what to expect. Many companies are now focused on a culture that encourages fun and no longer the stuffy environment of clocking in and sitting at a desk from 9-to-5.
You want employees who are passionate – they love their job, the products they sell, and the company they work for. Who wouldn’t want to go to a fun place to work?!
Alan followed his passion and succeeded. He is the founder of Ultimate Hoops, which believes all basketball players should be treated liked professionals!
Ultimate Hoops is the largest national basketball recreation league in the nation that connects teams and players in 25 U.S. markets.
In this podcast, we challenge the issue of focusing on passion rather than skills when hiring employees.
Alan’s Actionable Tips:
* Establish the type of culture you want to have and be specific about the attributes you are looking for to drive your business. Make a list of values that you want in employees.
* Make your company culture completely 100 percent transparent. Then applicants can understand the type of company they are joining.
* Continue to check in on your culture. Take care of it – it is a living, breathing thing! Reinforce and reinvent the culture as needed.
* “I realized I wanted to make a change in my life…I decided to really sink the ship somewhat of what I was doing and go after what I was passionate about.”
* “…have the right people in your company and get people who are really passionate for your product and your organization.”
* “You can have the greatest product in the world…but if you don’t have the people behind it who actually believe in it and can sell it and engage in the product…you gotta have that, it’s a must-have. Otherwise, it’s not going to connect with the consumer.”
* “Now we never hire people on skill, it’s always on passion.”
* “If you have passion, you can learn anything.”
* “Social advocacy is so important these days.”
* “Treat everyone as you expect to be treated and let their own passions flow.”
* “It is just fun to work with people who are highly passionate and want to disrupt the marketplace.”
* “The vetting process is critically important.”
* “People turn up to work to be valued.”
* “What’s great for culture today, will not be the same two or three years from now.”
* Ultimate Hoops (http://www.uhlife.com/)
* Twitter (https://twitter.com/AlanArlt)
* Alan Arlt (http://www.alanarlt.com/)
* Instagram (https://instagram.com/alanarlt/)
* Turner Broadcasting System (http://www.turner.
Three Ways To Motivate Your Staff for the Long Haul
Being a small business owner with a staff can be challenging. The most challenging aspect is finding and retaining the right staff members by motivating them!
Staff motivation at every level is changing. People want some control with their lives and choose when they work and how they work. They want to have a little bit of freedom.
Therefore, it is important to let employees find their passion and happiness. Rune Sovndahl’s company, Fantastic Services, uses the 360 Degree Happiness Principle for both staff members and customers. The principle is to treat everyone as partners.
Whether someone is a cleaner, vice president or customer, treat everyone as a professional and keep them happy. It is no longer a hierarchical platform. Instead, everyone works together to build partnerships.
Fantastic Services brings together service providers with customers. As a result, this helps the service providers build their businesses and grow their markets while adding value to the customers, too.
To keep Fantastic Services staff members motivated, training programs, core values, and an educational system are in place. Make sure you build a fantastic internal academy for your company.
And celebrate successes and wins – no matter how small!
Rune has a wealth of entrepreneurial experience. Currently, he is the co-founder and CEO of Fantastic Services, which provides a range of services such as cleaners, gardeners, handymen, pet care, rubbish removal, and pest control.
Fantastic Services is an introductory agent that handles the training, booking, and management of services for those who do the jobs. Fantastic Services is not only for the clients, but for those who provide the services as well.
In this podcast, we challenge the issue of - as a business owner - how to motivate your staff.
Rune’s Actionable Tips:
* Build a top-quality training program and visualize its path.
* Promote excellent service through core values. Define the service and user experience.
* Hire people with passion. What are they passionate about and what do they want to change?
* “Motivation is…whether you are a cleaner or whether you are a professional at the height of your game, what do you want out of your employer or the people you work with? You want a partnership, and you want to grow it.”
* “You start to see people that treat everyone as partners. The idea that it is not a master/servant relationship, it’s not an employee/employer relationship - it’s this entire collaborative partnership.”
* “You are not going to do a good service, if you are not happy with what you do.”
* “You have to be of service to your employees.”
* “Hire people who are passionate.”
* Fantastic Services (https://www.fantasticservices.com/)
* Twitter (www.twitter.com/runelondon)
* AJ Forsythe (https://www.excellence-expected.com/episode43/)
* Booking.com (http://www.booking.com/)
* Marco Pierre White (http://marcopierrewhite.org/)
* The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact (https://www.excellence-expected.com/cwh/)
* 00:50 Challenged issue
* 00:55 Introduction of guest
* 02:30 Fantastic Services
* 06:00 Happiness principle