Behind the Business is a podcast dedicated to the data, technology and analytics used by the business side of sports. Whether you’re looking to learn from industry experts making data-driven decisions, discover new ways executives are using analytics on a daily basis, or simply figure out how to leverage the power of business intelligence in your organization, this is the podcast for you. Each episode features topics like: sports business, analytics, business intelligence, sports marketing, big data, CRM and more.
14: The Evolution of Business Careers in Sports w/ Russell Scibetti & Adam Grow
It’s striking how much the sports business industry can feel like a big family. Just as the relationships in sports business evolve, so do the careers. Whether you’re just starting your career in sports business or you’re searching for a new venture, there are a few tips to keep in mind. 1. There’s not just one path on which to enter the industry. Everybody has their own story of growth and evolution within the sports business industry. 2. You may be in marketing or sales, but you’re really helping people find solutions to their problems. It’s ultimately about making people’s lives easier. 3. Keep in touch with past colleagues. Many times it pays off to call up an old coworker or employer when you’re looking to enter a new vertical (especially one as tight-knit as sports business). Appropriately, in this episode of Inside Sports Business Intelligence, former host Russell Scibetti introduces a new development: the new host of ISBI, Adam Grow! As Russell dives into his new role with the New York Giants, Adam — COO at KORE — will take over the pleasure of interviewing sports business leaders on ISBI. In episode #14, Adam and Russell discuss: - Adam’s journey entering and advancing within the sports business space. - How you can build your career in sports business. - Why ISBI works to tackle real-world challenges for professionals in the industry. You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website.
13: Sports Marketing & Early Data Warehousing Adoption w/ Jay Riola
The Orlando Magic business team realized the benefits of data warehousing early on in the game. Coincidentally, the new Amway Center was just opening its doors when the Magic made the plunge into advanced analytics. It was a match made in sports business heaven. In this episode of Inside Sports Business Intelligence, we catch up with the Orlando Magic’s Senior VP of Strategy & Innovation, Jay Riola. He discusses three vital steps to adopting new technology like data warehousing: (1) Capture it. (2) Organize it. (3) Integrate it. Of course, there’s a little more to it. In addition to early technology adoption, we talk about operating the Magic’s database in a snowflake structure, how the Magic is offering a richer experience for all fans, and why providing season ticket holders with more options increases retention rates. You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
12: The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG
Making the live event fan experience as outstanding as possible takes two things: 1) The right people 2) The right tech At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day. In this episode of Inside Sports Business Intelligence, I talk with Robert about: Handling the notable growth of his department Hiring for the right attitude (not necessarily skill set) The ups and downs of tracking 130 global budgets The future of live events and AI Resources mentioned in this episode: Access Tickets Power BI CCPA (California Consumer Privacy Act) You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website.
11: Leaders Week 2019: Engaging a Global Audience w/ Atul Khosla and Meredith Starkey
Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for everyone, across both physical and digital. This requires contributions from stakeholders across marketing, ticketing, partnerships, operations and more. Leaders Week in London connects senior industry leaders to create conversations focused on the future of sport, and nothing drives the future of the industry more than knowing our fans and creating those memorable experiences. In the latest episode of Inside Sports Business Intelligence, we had the good fortune of moderating a discussion at Leaders Week with Atul Khosla, Brand Officer with the Tampa Bay Buccaneers and Meredith Starkey, CMO of the Carolina Panthers. They joined our Marketing Stage Session to talk about: The global growth of the NFL Building fan-centric culture Creating unique and differentiated experiences Managing both live and digital fan engagement Driving value partnerships through data and personalization The importance of analytics moving forward You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
10: How to Educate Fans on New Teams & Stadiums w/ Amy Johnson
Within the last three years, LA has welcomed two NFL teams back into its arms. The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020. In the latest episode of Inside Sports Business Intelligence, we speak with the Director of Database & Analytics for the LA Entertainment District at Hollywood Park, Amy Johnson. She fills us in on: Educating a fanbase on new teams and venues Building trust within the sports marketing industry Being open to change You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
9: BI and Marketing Coordination: Making a Gameplan w/ Hart Zwingelberg
We’re broadcasting LIVE from SEAT Conference 2019 at the Daytona International Speedway! We’re joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart Zwingelberg. He’s here answering all our questions on managing the gobs of data the Eastern Conference MLS team pulls in. In this episode, we cover skill development, dynamic ticket pricing, SEAT Conference and more.