Bowerbird Office Talk Australia, Marketing for Architecture

I’m excited to share this interview with Ben Morgan, an expert on architectural journalism and the co-founder of Bowerbird. Bowerbird is a platform for architects and interior designers to upload projects and share them with the media. In this interview, Ben shares loads of helpful insight and advice for architects.
Much of the conversation revolves around how architects can get into mainstream media, the need to inform the public on the value of good architecture, how to talk about yourself and your projects, and what to do to connect with editors and freelancers.
Ben shares his idea of the “continuum of unique and sexy,” meaning that journalist interest is piqued when your work is either unusual or beautiful. He also notes that architects should be thinking about content throughout the entirety of a project, consistently do PR and marketing work, and give as much information to journalists as possible (including information about clients and budgets when possible!).
As you tell your story in a genuine way and faithfully chip away at marketing, architectural media and marketing will slowly but surely become less daunting.
Connect with Ben: The Bowerbird Podcast: https://www.bowerbird.io/kits/2021-bowerbird-podcast Bowerbird Website: https://www.bowerbird.io/