69 episodes

Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.

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    • Business
    • 5.0, 1 Rating

Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

B@Syd ,

Have just discovered this podcast and I love it!

While the content is geared toward web analysts I would seriously argue that any marketer should be listening to this podcast to get there head around the issues in the Web Analytics industry. Marketers have a broad charge. Delivering strategies across an entire business that results in acquiring customers, retaining customers and then also maximising value from the relationships with customers. Is there anything that this doesn't extend to? No. And with digital media and online activity being such a core component of the dialogue between business and customers marketers cannot afford to NOT spend at least two thirds of their time across analytics - otherwise how the hell are we going to determine a value around the campaigns we manage.

I'm at episode 29........ little way to go until I catch up entirely.

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