Behind the brand: chatting about Go-To Skincare with Cass Ponton Brand Chats

In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare.

In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this powerhouse brand!



Learn more about Go-To:

https://gotoskincare.com/

https://www.fourpillarsgin.com/products/four-pillars-gin-my-new-go-to-gin

https://www.instagram.com/gotoskincare/



Say hello to Cass and I on socials, and let us know what you think about Go-To!

https://www.instagram.com/darbylyndon/

https://www.instagram.com/goodchatmedia/

https://www.goodchatmedia.co/home