Brand-Led Baker Creative

In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.
YOU DON'T WANT TO MISS
The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty LINKS & RESOURCES
Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usWe reference Episode #2 Uncovering Your Brand’s Big Idea 

Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.
YOU DON'T WANT TO MISS
How to uncover all the brand items that need to be updated (hint: it’s not just graphics)Why you should consider a phased brand rolloutTips for announcing and revealing your rebrand to your team, customers and audienceLINKS & RESOURCES
Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.
WE DISCUSS:
How to reduce competition instantly, with one simple tipHow to become hyper-relevant to the people you want to work withHow to use your brand assets to create contrast between you and everyone elseHow to use surprising customer experiences to stick in people’s minds and generate referrals.LINKS & RESOURCES
Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. 
If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.
Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.
Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.
They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs. 
So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.
And that’s what this week’s Brand-Led episode is all about!
WE DISCUSS
What cognitive dissonance is and how it changes our behaviourHow cognitive dissonance can provide depth to the customer problem we solveExamples of brands that create and ease cognitive dissonance in their audienceWhy and how cognitive dissonance can be used to spark action in your buyersLINKS & RESOURCES
Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 
WE DISCUSS:
Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don’t consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or briefing your designerWhy you don’t want as many opinions as possible on your visual identity and who to ask for feedback.

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving?
IN THIS WEEK'S EPISODE
How to build memorability by becoming known for a specific problemBig brand names who’ve become known for the problem they solveThe deeper problems your clients might not talk about, and why they’re important to uncoverThe wildly popular copywriting formula that relies on you having a clear problemHow to choose a problem to focus on, especially if you offer many different services.LINKS & RESOURCES
Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us