Welcome to the Brand Spanking You podcast with host, Nicole Montgomery.
A podcast dedicated to business and personal branding for the aesthetic industry.
The essence of trust and rapport are the foundations of building a successful, sustainable, long term business.
Interviewing thought leaders and experts that have built successful personal brands. We share their stories, how they got to be where they are. Plus we share practical advice and actionable tips for you to implement into your own personal and business branding.
The importance of the entrepreneurial mindset with Richard Crawford Small
If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur.
Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of thinking -- it is about the way in which you approach challenges and mistakes. It is about an inherent need to improve your skillset and to try and try again.
But why is this important?
That's what we'll learn in this week's podcast episode with Richard Crawford Small. Richard Crawford-Small is an award-winning consultant and the creator of the iConsult Interactive Client Management System. During his fifteen years in the UK Medical Aesthetic Industry, Richard has provided business support and sales and marketing consultancy for small independent practices through to large multisite chains.
He is also a writer and had successfully published two books, Changing Faces: The Secret to Creating a Beautiful Medical Aesthetics Business and Changing Minds: A Deliberate Plan for Accidental Success.
Don't miss this episode and learn what the journey entails and how to stay focused on key tasks to ensure that your business is a success.
Learn more about Richard Crawford Small here:
Five botched surgeries; Real story of Katherine Hanna
Katherine Hanna, turned to surgery to fight the flab after her weight reach more than 266lbs. However, she was forced to undergo four separate gastric ops between 2011 and 2018 after one saw the wrong portion of stomach removed and another caused such severe acid reflux that she was barely able to eat.
Despite the horrifying ordeal, the nurse was delighted to drop more than 126lbs but was then left with rolls of loose skin that clung to her petite figure.
She resorted to taking equity out of her home in a desperate final attempt to 'correct' her body, forking out more than $20,000 on a full-body lift and breast implant surgery in India.
But the surgeries were 'botched' again - leaving Katherine with folds of loose skin dangling from the bottom of her newly-implanted breasts. As well as being devastated over her 'ugly' breasts, Katherine says her body is riddled with a road map of scars, and she has suffered a painful infection in her arm and a fist-sized lump in her stomach.
Katherine is now warning others of the unwanted consequences of surgery.
Join us in this amazing episode as Katherine shares her journey and so much more!
Michelle Wong of Lab Muffin Beauty Science about choosing a unique brand identity
Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own.
In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science.
Michelle started Lab Muffin almost 10 years ago, frustrated that the beauty blogosphere didn’t have enough easy-to-understand explanations of the science behind beauty products.
So what made her choose a unique brand identity? That's what we'll find out in this episode.
Join us in another incredible episode with the experts.
Learn more about Michelle Wong here:
Youtube: Lab Muffin Beauty Science
Take your branding to the next level with Maree Andersen
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.
Take it from Maree Andersen, a business owner who learned first-hand just how important branding was to her success.
Maree wears many hats. She's a Salon Mentor, Skin Expert, Facialist, Content Writer and a Therapist Educator. Maree is passionate about offering her followers insights into skincare, product reviews, educational resources for skin professionals & salon owners as well as behind the scenes secrets that really work and increase profitability.
If that sounds like something you want help with, join us in this amazing podcast episode.
Learn more about Maree Andersen here:
Facebook Optimisation with Nicole
Facebook optimisation is one of the most integral yet undervalued online advertising solutions in today’s internet-driven world. Without a goal-oriented Facebook marketing tactic, you’re missing out on a massive opportunity to generate qualified leads and traffic to your website.
With over 2.6 billion monthly active users, Facebook remains the biggest social networking platform worldwide. This means Facebook audience optimisation has a huge potential to attract the right customers and increase your business’ long-term profitability.
Today, almost every individual and organisation has a Facebook account. From influencers and celebrities to small businesses and big brands, everyone is leveraging the power of the platform to expand their audience reach and stay connected with key stakeholders.
New to social media marketing? Fret not. We've got you covered.
In this week's podcast episode, let us walk you through the Facebook audience optimisation process.
Together, let us rise above the competition and generate the highest possible revenue for your business.
Differentiating your business with Vanessa Grech
Aesthetic isn’t just a creative word, it has a very practical definition with real-world and monetary ramifications.
We experience different types of services from various companies. Whether you’re getting a manicure or pedicure or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process.
Knowing what’s important to you and for your clients is the foundation that cultivates your brand.
In a world brimming with beauty products, differentiating yourself is a challenge.
For Vanessa Grech, it was about asking herself what’s important to her clients, followed by: how does she want people to perceive her company, The Medispa North Sydney?
Join us in this weeks episode as Vanesa walks us through her journey on how she built her business in an already saturated market of the aesthetic industry.
Learn more about Vanessa Grech here: