Create personality-driven, strategic content that converts. Join Jessi Honard + Marie Parks as they dig into how to capture a brand’s unique voice, so you can create (or outsource) compelling content without sacrificing ROI.
Fixing Feast or Famine Cycles
Here’s a common problem for business owners: you need money, so you focus on sales. Then you land a bunch of sales, and panic about delivering on what you’ve promised. So you focus on delivery, but then you’re not selling. So you panic about sales, and focus on that… See the problem?
It’s called the feast-or-famine cycle, and it’s an exhausting way to try to run a business. In this episode, we'll go over some ways you can learn to keep your work at a manageable level and break the cycle.
Evolving Your Content Creation Business
Change can be scary, especially when it comes to your business. There are real financial consequences if you try something new and everything blows up in your face. But making sure your business evolves with your needs is actually key to its success. By giving yourself permission to try something new, you can evaluate your strengths and weaknesses. Today we are talking about why it's important to take the leap and try something new in your business!
Boundaries, Boundaries, Boundaries
Boundaries, boundaries, boundaries. They make the world go ‘round. It’s a topic so important, we had to cover it twice.
At their best, boundaries benefit both you and your clients. They set you up for the best quality work AND the best quality working relationship. But how do you figure out when to set boundaries? In this episode, we'll teach you how!
How to Retain Writing Clients
It’s always going to be easier to reconnect with someone you’ve previously worked with than it is to find someone new to hire you. When you have an established relationship, you can use it to turn a former client into a repeat customer, or ask them to refer you to someone else.
So approaching client relationships with retention in mind from the start is super important. In this episode, we will be talking about how you can build a great relationship with your existing clients.
Create An Unforgettable Client Journey
Is your business set up to guide clients along a clear path? Or is everything from onboarding to off-boarding a bit like navigating a maze? You want your clients to feel heard and supported. You want them to feel like working with you is a privilege they’d want to experience again, not a challenge they’d rather avoid.
And how do you get clients to feel that way? In this episode we talk about how you can create a system that supports them through every step of their journey.
Price Yourself for Success
If you’re in a creative field, you’ve probably heard the “starving artist” warning before.
And honestly? You’ve probably wondered at some point how you’re going to make money too. Setting your own prices for writing services is confusing.
But we’re here to tell you your work DOES have value. You CAN be a writer and make money, but you have to set yourself up to succeed. And we can teach you how to do it.