10 episodes

Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.



Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.

Brandwidth® with Dean Millson & Sam McEwin Dean Millson & Sam McEwin

    • Marketing
    • 5.0, 2 Ratings

Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.



Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.

    Ep 13: Price Sensitivity & Brand Loyalty During a Recession

    Ep 13: Price Sensitivity & Brand Loyalty During a Recession

    In this episode we discuss how price sensitivity & brand loyalty change during economic downturns. Why the decisions we make as brands are amplified during times of recession. The not so obvious opportunity (or threat) that exists right now and the pricing strategy discussions that all brands need to be having.

    • 33 min
    Ep 12: Brand Agency vs SEO Agency: Who should you turn to when designing a new website?

    Ep 12: Brand Agency vs SEO Agency: Who should you turn to when designing a new website?

    In this episode we discuss the conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design decisions to you brand agency? What happens when you leave your critical web design decisions to you SEO agency? Why Google loves long form text. Is a #1 ranking in Google worth compromising on user experience? How exactly should you plan and run a website development project?

    • 38 min
    Ep 11: How to Create a Brand Name

    Ep 11: How to Create a Brand Name

    In this episode we discuss Dean Millson's tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting a poor name. The specific process Dean uses to brainstorm and decide on a name.

    • 34 min
    Ep 10: Perceptual Cues, Priming and the Impact on Advertising

    Ep 10: Perceptual Cues, Priming and the Impact on Advertising

    In this episode we discuss the impact that perceptual cues have on advertising. We dissect the ways Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands. How to use implicit memory to appear more attractive and why all roads always lead back to positioning.

    • 32 min
    Ep 09: Unlocking Your Brand DNA

    Ep 09: Unlocking Your Brand DNA

    We discuss the three types of Company DNA types. How to discover your brand's DNA. Surprising truths some brands discover when they unlock their brand DNA. How to bring a clients to tears, and make them pay for it.

    • 45 min
    Ep 08: How Not to Refresh a Brand

    Ep 08: How Not to Refresh a Brand

    We discuss the dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with caution? Why we are so easily tempted to update our assets?

    • 37 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

sikfkr ,

So insightful

Really enjoying your content guys!

Top Podcasts In Marketing