156 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    This is a very practical episode going through how to grow and scale your 1:1 online business if you work in the health, fitness or wellness industry 
    ·       Your core offer and service 
    ·       Marketing, what platforms to prioritise and what content to create.
    ·       Pricing, multiple or single offers and ABT (always be testing)
     
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 24 min
    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    This was a recent topic I covered at the 2024 Fitness and Wellness Summit. 
    Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sale, serving with a paid offer) Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 21 min
    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    Solo Q+A:
    1.     Is it possible to get started part time as a PT (get clients 1:1) and keep up my primary teaching job?
    2.     Any advice for setting up your own fitness class locally for more revenue?
    3.     Any tips on writing a book?
     
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min
    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    There's an opportunity here that nearly everyone should be aware of for 2024. 
    Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients).
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min
    #140: How To Stop Worrying About Competing With Others By Pulling Out and Leaning Into Your Personal Story!

    #140: How To Stop Worrying About Competing With Others By Pulling Out and Leaning Into Your Personal Story!

    “There are a million health or fitness coaches out there. People buy the person, not the program”
    If you are looking to find out what makes you unique and different from other coaches or trainers out there, listen to this full episode.
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 20 min
    #139: Conor Shaw on Transiting from Teacher To Trainer, Productivity Hacks and How Your Side Hustle Can Set You Up For Business Success!

    #139: Conor Shaw on Transiting from Teacher To Trainer, Productivity Hacks and How Your Side Hustle Can Set You Up For Business Success!

    Conor just finished 6 months in my business mentorship program and we are just at the start of another six months.
    He is a former primary school teacher and inter county hurler for Westmeath.
    Here is his story and what he learnt over the past six months.
    ·      Transitioning from full time teacher to personal trainer
    ·      The reason he finally got his ladder against the right wall and went all in
    ·      Why you need accountability or else the journey can take so much longer
    ·      Productivity hacks he use
    ·      Capturing your best ideas for content online
    ·    
    https://www.instagram.com/conorshawfitness/?ref=doodle
    https://www.conorshawfitness.com
     
    For more information about my #six month mentorship program, email brian@briankeanefitness.com

    • 24 min

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