31 episodes

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast Bright Minds of eCommerce

    • Business
    • 5.0 • 11 Ratings

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

    Crowd sourcing funding and the future of marketing with Jade McKenzie from Zea

    Crowd sourcing funding and the future of marketing with Jade McKenzie from Zea

    Ever wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all.

    In today's episode you'll learn:


    The marketing strategies that helped Zea to scale to $4million a year
    A non-digital marketing strategy Jade swears by
    How to make running a family business a smooth process
    Behind the scenes of running a crowd sourcing campaign with Birchal
    Jade's prediction for the future of marketing

    Links from today's show:


    www.brightredmarketing.com.au/free-strategy-session
    https://www.zea.com.au/ make sure you have a listen for a cheeky discount code
    www.brightredmarketing.com.au/episode31

    Thanks for listening!
    See omnystudio.com/listener for privacy information.

    • 38 min
    Building A Business You Can Sell with Priya Radia

    Building A Business You Can Sell with Priya Radia

    Priya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business.

    Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family.

    Priya’s dedication to help business owners has led her to put up Nine to Free Society where she’s sharing all the nitty gritty details of what she’s currently doing in her businesses to generate sales and profit to achieve financial freedom.

    In today’s episode, Priya shares her journey of creating successful eCommerce brands, the systems and strategies that enabled her to sell her business, and how you could find the right buyer. 

    This episode is for you if it’s your goal to achieve time and financial freedom, so tune in till the end!

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode30 📌 Connect with Priya Radia on  https://www.ninetofreesociety.com/📌  Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show!
    See omnystudio.com/listener for privacy information.

    • 34 min
    Fostering human connection to build a successful business with Clare Spelta from BonMaxie

    Fostering human connection to build a successful business with Clare Spelta from BonMaxie

    Clare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless. 

    In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream brand crafting jewellery organisers, handbags and wallets, and much more. She shares her tips on building a community, the power of a good launch strategy, and how she finds the best manufacturers.

    If you've ever had a problem you wanted to solve and turn into a business, want to manufacture your products, or learn about Clare's launch strategy - this is one not to be missed.

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode29 📌 Connect with Clare Spelta at www.bonmaxie.com.au 📌  Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show!
    See omnystudio.com/listener for privacy information.

    • 31 min
    Wholesaling for greater profit with Sarah J Cross from the Creative Product Institute

    Wholesaling for greater profit with Sarah J Cross from the Creative Product Institute

    Sarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling.

    In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindset is so important in business.

    So if you are thinking of going down the wholesale route, this episode is for you! 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode28 📌 Connect with Sarah J Cross here https://sarahjcross.com/ 📌  Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show!
    See omnystudio.com/listener for privacy information.

    • 37 min
    Scaling your business organically with creative powerhouse Nicole Gould from Fat Mango Creative

    Scaling your business organically with creative powerhouse Nicole Gould from Fat Mango Creative

    Nicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads.What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion.

    In this episode, Nicole shares her entrepreneurial journey, the systems and processes that help her thrive, and how she found her passion in search of fun, colourful and quirky earrings. Nicole talks about how your value is not defined by the number of hours you put in at work and strategies to scale your business through organic marketing.  

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode27 📌 Connect with Nicole here https://fatmangocreative.com📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

     

    Thanks and enjoy the show!
    See omnystudio.com/listener for privacy information.

    • 25 min
    The power of photography in eCommerce with Amanda Campeanu from Timbre Media and 'Become a Brand Photographer'

    The power of photography in eCommerce with Amanda Campeanu from Timbre Media and 'Become a Brand Photographer'

    Amanda Campeanu is a commercial product photographer based in Brisbane. 

    Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands.

    Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photography business, and how to shoot and edit amazing brand pictures.

    In today's episode, Amanda shares why professional photography is so important in eCommerce, how to maximise the power of your images, her top tips for DIY, and much more. 

    📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode26 

    📌 Visit Amanda here timbremediahouse.com or find her course here https://courses.amandacampeanu.com/ 

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks, and enjoy the show!
    See omnystudio.com/listener for privacy information.

    • 23 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

DiStAndrew ,

My new favourite

Great podcast with good insights and actionable tips. Particularly liked episode 6 with detailed information on how to use the strategy, and also how to use the tools. Subscribed and looking forward to more.

HayleyRollason ,

Wealth of knowledge

This is an invalubale resource for those working in ecom. Dahna and the guests are experts in their field so I find the conversations insightful and actionable.
I particularly love the balance of talking to ecom business owners and those from industries that support ecom in such as Kate Toon talking SEO, and Suki van K on running competition.
I'm really looking forward to more episodes, more experts, more insight and seeing this podcast take off.

kickstartyourmarketing ,

So many good ideas

I love this podcast! I have already come away with so many actionable e-commerce ideas and am now binge listening to every episode.

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