Bright Minds of eCommerce Podcast Bright Minds of eCommerce

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 

 

In today's episode,  you'll learn:


The different elements of the Advantage Plus suite:

The Advantage Plus Shopping
Advantage Campaign Budget
Advantage Plus Audiences
Advantage Plus Placements
Advantage Plus Creative


The pros and Cons of each of these
The future of Advantage Plus Suite

 

Links from the show:


Bright Red Marketing Episode 62
Book a free strategy session 
See omnystudio.com/listener for privacy information.

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.

And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.

 

In today's episode,  you'll learn:


Creation of Only the Sweet Stuff
Key metrics for eCommerce success
Navigating TikTok for business
The importance of community building
Daily habits for business success
Special offer for listeners.

 

Links from the show:


Bright Red Marketing Episode 61
Only the Sweet Stuff Website, Instagram, Facebook,  and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett
See omnystudio.com/listener for privacy information.

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.

 

In today's episode,  you'll learn:


The role of PR in eCommerce
Strategies for effective PR
Differentiating between PR and marketing 
Handling PR challenges
The importance of crisis management 
Tracking PR success
The value of PR.

 

Links from the show:


Bright Red Marketing Episode 60
Eden Communications Website, Instagram, and TikTok
Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
Podcast Recommendation: Not Too Cool 4 School by Dylan Howard
See omnystudio.com/listener for privacy information.

In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.

 

In today's episode,  you'll learn:


Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success.
Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and adaptability, especially when transitioning from corporate roles.
Innovation in Product Development: Prioritize science-backed ingredients and innovative formulations to create effective products that address market needs.
Adapting Marketing Strategies: Utilize both organic and paid marketing channels, adapting strategies to resonate with the target audience.
Sustainable Practices: Incorporating sustainable practices, such as eco-friendly packaging, not only aligns with consumer values but also fosters brand loyalty.
Patience in Product Development: Patience and perseverance are essential in overcoming challenges during product development, ensuring the final product meets quality standards.

 

Links from the show:


Bright Red Marketing Episode 59
Leadr Pet Website, Instagram, and TikTok
Book Recommendation: The Hard Thing About Hard Things by Ben Horowitz
Podcast Recommendations: How I Built This with Guy Raz and On Purpose with Jay Shetty
UGC Platform Recommendation: Tolstoy
Special Discount Code: Leadr20
See omnystudio.com/listener for privacy information.

In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game.

 

In today's episode,  you'll learn how to:


Develop a strong brand identity and understand your target market effectively before proceeding with product development.
Stand out in the market by having a unique point of view and focusing on solving specific problems for your customers.
Utilize mentorship and expert advice to navigate the challenges of sourcing products and other aspects of starting a business.
Take actionable steps towards entrepreneurship while being mindful of the risks involved and the necessary investments of time and money.
Strike a balance between digital marketing efforts and building human connections with your audience to create authentic relationships and enhance your brand's visibility.


Links from the show:


Bright Red Marketing Episode 58
Hatch's Website, Instagram, and Facebook Page
Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media


Bright Red Marketing Episode 58
Hatch's Website, Instagram, and Facebook Page
Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media
See omnystudio.com/listener for privacy information.

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.

 

In today's episode,  you'll learn how to:


Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start.
Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas.
Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability.
Shift your influencer strategy from dog-focused influencers to those in women's fashion, lifestyle, fitness, and homewares to broaden audience connections.
Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings.
Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women's fashion and lifestyle.
Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.

 

Links from the show:


Bright Red Marketing Episode 57
St Argo's Website and Instagram
Book recommendation: Shoe Dog: A Memoir by the Creator of Nike
See omnystudio.com/listener for privacy information.