16 episodes

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast Bright Minds of eCommerce

    • Business
    • 5.0 • 10 Ratings

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

    Insider strategies for increasing sales and building your brand with Klaviyo specialist Brynley King

    Insider strategies for increasing sales and building your brand with Klaviyo specialist Brynley King

    Brynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database to generate high sales and form strong client relationships. Bryn shares her top tips to success and how any business - no matter how big or small - has the power to transform their marketing strategy with email marketing.

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode16

    📌Visit eCommerce Growth here https://brynleyking.com/

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 49 min
    Lessons in launching a food business, scaling and working with influencers with Kylie from GF Oats

    Lessons in launching a food business, scaling and working with influencers with Kylie from GF Oats

    In this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she willingly shares the story of how she overcame those struggles and challenges in our conversation. 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode15

    📌Visit GF Oats here GFOats.com.au

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 45 min
    Gathering User Generated Content and the Power of Reviews with Okendo

    Gathering User Generated Content and the Power of Reviews with Okendo

    Reviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to. 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode14

    📌Visit Okendo here Okendo.io

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 27 min
    Turning your art passion into an international business with Tasha from Jubly-Umph

    Turning your art passion into an international business with Tasha from Jubly-Umph

    In today's episode you'll learn:


    How Tasha started and scaled the business. 


    Her creative process for creating a new collection. 


    The story of how she got her first online customers. 


    The evolution of her products since it started. 


    Lessons she has learned about moving her business online and scaling it. 


    Things you can do to protect yourself from copycats. 


    How she feels about the creative process. 


    Tips on how you can build an invested audience. 


    Pros and cons of having and managing a Facebook group. 


    Her expansion process and how she was featured in a Facebook case study. 


    Mistakes Tasha made and what you can learn from it. 


    Secret strategies to help her stay on track in her life and business. 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode13

    📌Visit Jubly-Umph here www.jubly-umph.com 

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 25 min
    The iOS 14 Update - what you need to know, and what you can do to prepare with Dahna Borg from Bright Red Marketing

    The iOS 14 Update - what you need to know, and what you can do to prepare with Dahna Borg from Bright Red Marketing

    In today's episode you'll learn: 
    The features Apple included in the iOS 14 update 
    Why you need to register the domain that is linked to your Facebook Ad account 
    The importance of having your product URLs verified. 
    How having your own media and an email list can help your business. 
    The basics behind setting up event limits and aggregated events. 
    What is CAPI and what you need to know about it 
    How to prepare for the transition 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode12

    📌 Customer Feedback Tool Checker https://www.facebook.com/ads/customer_feedback/

    📌Visit Bright Red Marketing at https://www.brightredmarketing.com.au

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 17 min
    Re-launching as an ethical business and hitting multiple 6 figures with Emily Whishaw from Isle of Summer Label

    Re-launching as an ethical business and hitting multiple 6 figures with Emily Whishaw from Isle of Summer Label

    We speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies. 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11

    📌Visit Isle of Summer Label to see Emily's work https://isleofsummerlabel.com/

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    📌Check out our brand new Bright Minds of eCommerce Membership here: https://www.brightredmarketing.com.au/the-membership

    Thanks and enjoy the show! 

    See omnystudio.com/listener for privacy information.

    • 31 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

DiStAndrew ,

My new favourite

Great podcast with good insights and actionable tips. Particularly liked episode 6 with detailed information on how to use the strategy, and also how to use the tools. Subscribed and looking forward to more.

HayleyRollason ,

Wealth of knowledge

This is an invalubale resource for those working in ecom. Dahna and the guests are experts in their field so I find the conversations insightful and actionable.
I particularly love the balance of talking to ecom business owners and those from industries that support ecom in such as Kate Toon talking SEO, and Suki van K on running competition.
I'm really looking forward to more episodes, more experts, more insight and seeing this podcast take off.

kickstartyourmarketing ,

So many good ideas

I love this podcast! I have already come away with so many actionable e-commerce ideas and am now binge listening to every episode.

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