Bright Minds of eCommerce Podcast

Dahna Borg
  • 5.0 (12)
  • MARKETING
Bright Minds of eCommerce Podcast

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

  1. Designing a life you love with Christine Innes from The Corporate Escapists

    14/05/2024

    Designing a life you love with Christine Innes from The Corporate Escapists

    In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.   In today's episode,  you'll learn: The power of storytelling in business The importance of mindset Building community and connection Free vs paid stories in advertising Content repurposing The Moment Theory Importance of authenticity in eCommerce Embracing the ever-evolving business journey.   Links from the show: Bright Red Marketing Episode 64 The Corporate Escapists Podcast The Corporate Escapist Website, Instagram, and Facebook Podcast Recommendation: Online Marketing Made Easy, Manifestation Babe Book Recommendation: Think Like a Monk by Jay Shetty See omnystudio.com/listener for privacy information.

    20 min
  2. Maximising your eComm photography with Catherine Abe from CollabArts

    30/04/2024

    Maximising your eComm photography with Catherine Abe from CollabArts

    In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.   In today's episode, you'll learn: Importance of consistency in branding Achieving professional quality with lighting Repurposing content for maximum impact Drawing inspiration from Art for unique content Emerging trends in photography and videography Diversifying content for eCommerce success   Links from the show: Bright Red Marketing Episode 63 Building Beauty Brands Podcast Collabarts Website, Instagram, Facebook, and TikTok Podcast Recommendation: The Diary of a CEO by Steven Bartlett Book Recommendation: Unreasonable Hospitality by Will Gidara Special Offer: 10% off all services See omnystudio.com/listener for privacy information.

    37 min
  3. A Breakdown of Meta's Advantage Plus Suite

    16/04/2024

    A Breakdown of Meta's Advantage Plus Suite

    In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.    In today's episode,  you'll learn: The different elements of the Advantage Plus suite: The Advantage Plus Shopping Advantage Campaign Budget Advantage Plus Audiences Advantage Plus Placements Advantage Plus Creative The pros and Cons of each of these The future of Advantage Plus Suite   Links from the show: Bright Red Marketing Episode 62 Book a free strategy session  See omnystudio.com/listener for privacy information.

    10 min
  4. Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

    01/04/2024

    Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

    Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness. And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.   In today's episode,  you'll learn: Creation of Only the Sweet Stuff Key metrics for eCommerce success Navigating TikTok for business The importance of community building Daily habits for business success Special offer for listeners.   Links from the show: Bright Red Marketing Episode 61 Only the Sweet Stuff Website, Instagram, Facebook,  and TikTok Podcast Recommendation: The Diary of a CEO by Steven Bartlett See omnystudio.com/listener for privacy information.

    22 min
  5. Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

    19/03/2024

    Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

    In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.   In today's episode,  you'll learn: The role of PR in eCommerce Strategies for effective PR Differentiating between PR and marketing  Handling PR challenges The importance of crisis management  Tracking PR success The value of PR.   Links from the show: Bright Red Marketing Episode 60 Eden Communications Website, Instagram, and TikTok Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale Podcast Recommendation: Not Too Cool 4 School by Dylan Howard See omnystudio.com/listener for privacy information.

    37 min
  6. From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

    19/02/2024

    From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

    In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.   In today's episode,  you'll learn: Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success. Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and adaptability, especially when transitioning from corporate roles. Innovation in Product Development: Prioritize science-backed ingredients and innovative formulations to create effective products that address market needs. Adapting Marketing Strategies: Utilize both organic and paid marketing channels, adapting strategies to resonate with the target audience. Sustainable Practices: Incorporating sustainable practices, such as eco-friendly packaging, not only aligns with consumer values but also fosters brand loyalty. Patience in Product Development: Patience and perseverance are essential in overcoming challenges during product development, ensuring the final product meets quality standards.   Links from the show: Bright Red Marketing Episode 59 Leadr Pet Website, Instagram, and TikTok Book Recommendation: The Hard Thing About Hard Things by Ben Horowitz Podcast Recommendations: How I Built This with Guy Raz and On Purpose with Jay Shetty UGC Platform Recommendation: Tolstoy Special Discount Code: Leadr20 See omnystudio.com/listener for privacy information.

    27 min
  7. Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

    12/02/2024

    Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

    In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game.   In today's episode,  you'll learn how to: Develop a strong brand identity and understand your target market effectively before proceeding with product development. Stand out in the market by having a unique point of view and focusing on solving specific problems for your customers. Utilize mentorship and expert advice to navigate the challenges of sourcing products and other aspects of starting a business. Take actionable steps towards entrepreneurship while being mindful of the risks involved and the necessary investments of time and money. Strike a balance between digital marketing efforts and building human connections with your audience to create authentic relationships and enhance your brand's visibility. Links from the show: Bright Red Marketing Episode 58 Hatch's Website, Instagram, and Facebook Page Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media Bright Red Marketing Episode 58 Hatch's Website, Instagram, and Facebook Page Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media See omnystudio.com/listener for privacy information.

    20 min
  8. Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

    28/01/2024

    Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

    In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.   In today's episode,  you'll learn how to: Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start. Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas. Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability. Shift your influencer strategy from dog-focused influencers to those in women's fashion, lifestyle, fitness, and homewares to broaden audience connections. Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings. Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women's fashion and lifestyle. Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.   Links from the show: Bright Red Marketing Episode 57 St Argo's Website and Instagram Book recommendation: Shoe Dog: A Memoir by the Creator of Nike See omnystudio.com/listener for privacy information.

    28 min
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5
out of 5
12 Ratings

About

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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