9 episodes

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast Bright Minds of eCommerce

    • Marketing
    • 5.0, 9 Ratings

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

    Building a cult-like following and business life as an artist with Tasha Miller from Jubly-Umph

    Building a cult-like following and business life as an artist with Tasha Miller from Jubly-Umph

    We speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies)

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode9

    📌Visit Jubly-Umph here: www.jubly-umph.com

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 24 min
    Using TikTok for eCommerce and Introducing TokShop, the first shoppable TikTok feed with Holly Cardew

    Using TikTok for eCommerce and Introducing TokShop, the first shoppable TikTok feed with Holly Cardew

    This week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed.

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8

    📌Visit TokShop and download the app with a 14 Day Free Trial at https://www.tokshop.com/ - 

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 26 min
    Turning a unique idea into a food business with Monique Treder from Happetite Foods

    Turning a unique idea into a food business with Monique Treder from Happetite Foods

    We speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more!

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode7

    📌Visit Happetite Foods at http://www.happetitefood.com.au/ 

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 24 min
    Facebook Strategies and Tools every eComm store owner should know with Dahna Borg from Bright Red Marketing

    Facebook Strategies and Tools every eComm store owner should know with Dahna Borg from Bright Red Marketing

    This week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know. 
    How to identify the perfect retargeting time frame
    What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook
    Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition!

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode6

    📌 Customer Feedback Tool Checker https://www.facebook.com/ads/customer_feedback/

    📌Visit Bright Red Marketing at https://www.brightredmarketing.com.au

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 15 min
    Launching and growing a swimwear label with Ashley and Emma from Lilly & Lime

    Launching and growing a swimwear label with Ashley and Emma from Lilly & Lime

    We speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode5

    📌Visit Lilly and Lime at https://www.lillyandlime.com/

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 41 min
    Creating competitions that drive sales with Suki van K from OrigamiGlobe

    Creating competitions that drive sales with Suki van K from OrigamiGlobe

    We speak to Suki van Koeverden from OrigamiGlobe and learn everything you need to know about competitions, how to pick the perfect prize (no iPads!), strategies to generate high quality leads that will turn into customers, not just likes, and the secret sauce OrigamiGlobe use to generate 11x returns with their competitions! 

    📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode4

    📌Visit OrigamiGlobe and see Suki's work at https://www.OrigamiGlobe.com 

    📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

    Thanks and enjoy the show! 

    • 28 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

DiStAndrew ,

My new favourite

Great podcast with good insights and actionable tips. Particularly liked episode 6 with detailed information on how to use the strategy, and also how to use the tools. Subscribed and looking forward to more.

HayleyRollason ,

Wealth of knowledge

This is an invalubale resource for those working in ecom. Dahna and the guests are experts in their field so I find the conversations insightful and actionable.
I particularly love the balance of talking to ecom business owners and those from industries that support ecom in such as Kate Toon talking SEO, and Suki van K on running competition.
I'm really looking forward to more episodes, more experts, more insight and seeing this podcast take off.

kickstartyourmarketing ,

So many good ideas

I love this podcast! I have already come away with so many actionable e-commerce ideas and am now binge listening to every episode.

Top Podcasts In Marketing