Bringing Business to Retail

Salena Knight
Bringing Business to Retail

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

  1. 1 DAY AGO

    Creating Content That Sells - John Gargiulo

    I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season. In this episode, he pulls back the curtain and shares his insider secrets, including: The importance of creative diversity and testing your ads WAY ahead of time (don't wait until the last minute!) How to leverage AI-generated content to scale your video ads without killing your team (his new platform Airpost is fascinating) Proven ways to take care of your best customers and keep them coming back, even when the discounts are flowing If you're an ecommerce brand looking to dominate Q4 and maximize your holiday sales, you won't want to miss this episode. John drops so many valuable insights that you can implement in your business right away.   ----------- John Garguilo's Career Journey 0:02 Challenges in the Restaurant Business 3:20 Transition to Tech and AI 4:50 Introduction to Airpost and Its Purpose 6:18 AI's Role in Airpost 14:18 Concerns About AI and Realness 25:30 Insights on Black Friday and Cyber Monday 25:45 Sleepless.ai and Additional Resources 34:47 Final Thoughts and Future Outlook 35:40     Full article: https://salenaknight.com/creating-content-that-sells-john-gargiulo/

    26 min
  2. 26 SEPT

    An Ecom Expert's Top Tips For A Higher Converting Website - Kerry Clark

    If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and you could unlock higher conversions and more revenue. In this value-packed discussion, you'll discover: The free tool Kerry uses to instantly audit website speed (and how to improve it) The hidden mistakes in your product taxonomy that are frustrating customers Why hiring an e-commerce manager is one of the best investments you can make The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make If you want to take your online store to the next level, you can't afford to miss Kerry's top tips. Tune in now to get the insights that could transform your business.   --------- E-Commerce Essentials and Kerry Clark's Introduction 0:02 Kerry's Journey into E-Commerce 3:04 Common E-Commerce Obstacles and Quick Wins 4:41 Website Speed and Optimization Tools 7:38 Navigational and Taxonomical Challenges 13:27 Understanding Product and Customer Journey 15:50 The Role of E-Commerce Managers and Email Marketers 24:23 The Importance of Long-Term Vision and Delegation 31:38 Overcoming Control Freak Tendencies 32:10 Final Thoughts and Advice for Business Owners 44:36     Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/

    51 min
  3. 19 SEPT

    Challenges Our Retail & Ecom Business Owners Are Facing Right Now (And How To Solve Them) - Daniel Gibney

    When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem. Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter. Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with. Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business. I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them. One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture. But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions. He also went through several other areas (you’ll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows. Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer. Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen. Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success. So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you. Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business? Click here to speak with us and see if we can help.   ---------- Introduction and Purpose of the Podcast 0:02 Daniel Gibney's Background and Business Journey 4:07 Challenges and Common Issues in Retail and E-commerce 8:23 Importance of Agility and Adaptability in Business 14:33 Overcoming Financial and Marketing Challenges 18:37 The Role of Mindset and Perspective in Business Success 35:50 Implementing KPIs and Targets for Business Growth 41:16 The Importance of Networking and Support in Business 46:58 Final Advice and Encouragement for Business Owners 48:29 Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/

    56 min
  4. 12 SEPT

    Ecom Store Cloned By Scammers? Here's What To Do - Steven Weigler

    As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.  It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn: The key legal tools every e-commerce entrepreneur needs, including trademarks, copyrights, and domain protection How to quickly take down clone websites and counterfeit product listings on platforms like Amazon and Shopify The importance of having a proactive IP protection strategy in place before issues arise Tips for working with an IP attorney to build a cost-effective legal foundation for your business As I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.   ---------- E-Commerce Website Cloning and Initial Reactions 0:02 Legal and International Challenges in Intellectual Property 2:48 Building a Strong Brand Identity and Protecting It 5:27 Trademarks, Copyrights, and Patents: Tools for Protection 12:31 Dealing with Infringement on E-Commerce Platforms 14:45 Strategies for Addressing Infringement and Protecting Assets 28:00 The Role of Platforms in Intellectual Property Enforcement 28:48 The Importance of Early Action and Prevention 32:46 Final Thoughts and Actionable Steps 33:01 Resources and Contact Information 33:13   Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/

    37 min
  5. 29 AUG

    Adapt, Thrive And Outsmart Your Competitors

    Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just that. You'll discover:  • How to analyze customer data to identify emerging trends and adjust your product mix accordingly  • Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love)  • The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think)  • Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again  • Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions  Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business. ---------- Economic Impact on Luxury Brands and Middle Class 0:02 Adapting to Economic Changes in Retail 3:00 Understanding Customer Needs and Tracking Inventory 5:08 Price Sensitivity and Product Adjustments 7:15 Increasing Average Order Value and Upsells 9:37 Optimizing Point-of-Sale and E-Commerce Upsells 14:43 Increasing Customer Lifetime Value 18:08 Testing and Measuring Email Marketing Campaigns 24:26 Adapting to External Factors and Continuous Improvement 29:04 Call to Action and Review Request 29:43 Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/

    31 min
  6. 22 AUG

    How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields

    Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.  What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.  You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.  And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause! This episode is packed with invaluable insights that any business owner can apply. (oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!   ---------- Angela's Traumatic Hair Experience 0:02 Medical Intervention and Recovery 3:22 Research and Product Development 8:09 Transition to Entrepreneurship 14:57 Messaging and Marketing Challenges 18:34 Metrics and Customer Insights 23:30 Product Line and Customer Feedback 33:21 Future Plans and Expansion 37:07 Final Thoughts and Contact Information 39:30   Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/

    42 min
4.5
out of 5
15 Ratings

About

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

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