47 min
Building a fashion boutique from scratch E65 (Tahlia Jae Cooper) Future Tribe - Business Podcast
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- Entrepreneurship
On this episode of the podcast, we had the pleasure of chatting with Tahlia Cooper, a local fashionista and entrepreneur who founded the wildly successful Jaeke collection in 2017.
Despite her initial reservations about starting a fashion label with no previous industry experience, it took Tahlia less than a year after starting her company to get her pieces into the hands of some of Australia’s biggest socialites and on the red carpet of the 2018 ARIA awards. Throughout the episode, Tahlia talks about how she overcame the steep learning curve associated with starting an online retail business and some of the critical mistakes she made along the way. She also highlights how the digital marketing skills she developed when starting the Jaeke Collection helped her find lucrative job opportunities later in life. The show then concludes with Tahlia discussing the importance of entrepreneurial groups centred around empowering women, as well as the future of her boutique.
What we talk about
Differentiation in the crowded fashion industry
The learning curve associated with starting an online business from scratch
Leveraging the skills you develop when starting a business into future job opportunities
Female-led entrepreneurial groups
Links from this episode
https://jaeke-collection.com/ (TJC Website)
https://www.instagram.com/jaeke.collection/ (TJC on Instagram)
https://www.facebook.com/jaeke.collection/ (TJC on Facebook)
Find us elsewhere
https://futuretri.be/ (Future Tribe Website)
https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)
https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)
https://www.instagram.com/germa_ne/ (Germaine on Instagram)
https://futuretheory.com.au/ (Futuretheory Website)
Transcript
Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors
Germaine: [00:00:00] Hello, future tribe. Welcome to another episode of the podcast. On this episode, I've got Tahlia Cooper from Jaeke collective. Did I get that right? Or collections? All right. [00:00:59] Tahlia: [00:00:59] You did you did it is Jaeke. Jaeke? . Kind of like, cause you[00:01:09] look like my middle name's Jae. So it's spelled J a e it's yeah, it's a little bit different to, you know, classic J a Y. but when I started the business, because it's a Parisian themed boutique, I kind of wanted something that sounded a little bit, you know, unique, and also a little bit more premium.[00:01:27] And I guess Jaeke kind of just like came into the mix. So that's yeah. [00:01:35] Germaine: [00:01:35] Yeah. I mean, you've got to, I guess it goes to show, you got to think a little bit more about your name than just sort of coming up with something it's got to like, like you've touched on, it's got to have that sort of Persian sort of European flavor to [00:01:50] Tahlia: [00:01:50] it.[00:01:52] Germaine: [00:01:52] Hey, I mean, that's all part of sort of the vibe that you're going for and not bougie, but the sort of premium, aesthetic. We, we sort of jumped right into it on, on this episode so far, but give me an idea of, what you guys do first for those who don't [00:02:08] Tahlia: [00:02:08] know. Yeah. Yeah. So basically we are an Australian online boutique.[00:02:12]we specialize in both men's and women's fashion and. Essentially the collection is sort of tailored around what I touched on earlier. Australian and Parisien is Parisian fashion trends. and I'd like to think that we're quite affordable and we're quite unique in market at the moment as well. [00:02:31] Germaine: [00:02:31] Okay.[00:02:31] And, when did you start the business? [00:02:33] So I started this a little over two and a half years ago. Now I was working in hospitality at the time. I had a budding career in hotel management and I was thinking to myself, you know, do I really want to be in hospitality for the rest of my life? No offense. I love everyone in hospital, but I just felt
On this episode of the podcast, we had the pleasure of chatting with Tahlia Cooper, a local fashionista and entrepreneur who founded the wildly successful Jaeke collection in 2017.
Despite her initial reservations about starting a fashion label with no previous industry experience, it took Tahlia less than a year after starting her company to get her pieces into the hands of some of Australia’s biggest socialites and on the red carpet of the 2018 ARIA awards. Throughout the episode, Tahlia talks about how she overcame the steep learning curve associated with starting an online retail business and some of the critical mistakes she made along the way. She also highlights how the digital marketing skills she developed when starting the Jaeke Collection helped her find lucrative job opportunities later in life. The show then concludes with Tahlia discussing the importance of entrepreneurial groups centred around empowering women, as well as the future of her boutique.
What we talk about
Differentiation in the crowded fashion industry
The learning curve associated with starting an online business from scratch
Leveraging the skills you develop when starting a business into future job opportunities
Female-led entrepreneurial groups
Links from this episode
https://jaeke-collection.com/ (TJC Website)
https://www.instagram.com/jaeke.collection/ (TJC on Instagram)
https://www.facebook.com/jaeke.collection/ (TJC on Facebook)
Find us elsewhere
https://futuretri.be/ (Future Tribe Website)
https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)
https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)
https://www.instagram.com/germa_ne/ (Germaine on Instagram)
https://futuretheory.com.au/ (Futuretheory Website)
Transcript
Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors
Germaine: [00:00:00] Hello, future tribe. Welcome to another episode of the podcast. On this episode, I've got Tahlia Cooper from Jaeke collective. Did I get that right? Or collections? All right. [00:00:59] Tahlia: [00:00:59] You did you did it is Jaeke. Jaeke? . Kind of like, cause you[00:01:09] look like my middle name's Jae. So it's spelled J a e it's yeah, it's a little bit different to, you know, classic J a Y. but when I started the business, because it's a Parisian themed boutique, I kind of wanted something that sounded a little bit, you know, unique, and also a little bit more premium.[00:01:27] And I guess Jaeke kind of just like came into the mix. So that's yeah. [00:01:35] Germaine: [00:01:35] Yeah. I mean, you've got to, I guess it goes to show, you got to think a little bit more about your name than just sort of coming up with something it's got to like, like you've touched on, it's got to have that sort of Persian sort of European flavor to [00:01:50] Tahlia: [00:01:50] it.[00:01:52] Germaine: [00:01:52] Hey, I mean, that's all part of sort of the vibe that you're going for and not bougie, but the sort of premium, aesthetic. We, we sort of jumped right into it on, on this episode so far, but give me an idea of, what you guys do first for those who don't [00:02:08] Tahlia: [00:02:08] know. Yeah. Yeah. So basically we are an Australian online boutique.[00:02:12]we specialize in both men's and women's fashion and. Essentially the collection is sort of tailored around what I touched on earlier. Australian and Parisien is Parisian fashion trends. and I'd like to think that we're quite affordable and we're quite unique in market at the moment as well. [00:02:31] Germaine: [00:02:31] Okay.[00:02:31] And, when did you start the business? [00:02:33] So I started this a little over two and a half years ago. Now I was working in hospitality at the time. I had a budding career in hotel management and I was thinking to myself, you know, do I really want to be in hospitality for the rest of my life? No offense. I love everyone in hospital, but I just felt
47 min