In today’s episode I will be showing you the avenues you can go down to build, package and grow your authority no matter the industry.
This will allow you to:
1) Build trust with cold audiences
2) Remove risk from event organisers looking to book you (as they know you an expert/authority)
3) Lead to more and more speaking engagements
This is part of a 5 Day Speak to Sell Video Series. To check out the other videos go to https://coaching.publicspeakingblueprint.com/5-day-speak-to-sell-challenge-reg
Victor Ahipene: Hey team, welcome to day two of the speak to sell video series. I really hope you’ve had a chance to work out your supermodel speaking system is it really sits that foundation to build up your speaking career and to be able to position yourself to be able to get onto stages. So what we’re going to be working on today is how you can package up some of the, uh, some of the accolades that you have been able to achieve throughout and within your industry that are going to allow for social proof and social markers for different key individuals and the first key individual that you’re going to be wanting to build your authority up for event organizers. So what you’ve got to understand is when there’s an event that event organizers looking for speakers and there’s a lot of them out there and when they’re looking for a speaker, there’s a huge risk on them. If they get a bad speaker, it’s a reflection not only on you as a bad speaker but also them as an event organizer and a lot of event organizers are very, very tight and talk to each other. On the flip side, if you’re a good, uh, if you are a good speaker, a good presenter, a good trainer, you are going to reflect well onto the event organizer and are going to spread the spread the gospel of what a great speaker you are, which is what we ideally want. If you haven’t got a warm lead into these event, different event organizers, you’re going to have to have enough or authority to de-risked this. And so I’ve developed a start or authority ecosystem where you can find out the things that you have and start packaging them together. So when you’re out there pitching these different stages and reaching out to these different people that you have your authority ecosystem set up and you’ll see why it’s an ecosystem. As we get further through today’s training. The second group of key individuals that you want to build your authority out for is of course your audience. If you had two identical people sharing the same message and one had say, being featured in the media or had written a book or had created their own supermodel speaker system versus someone just presenting it as per usual, your message is going to get a few, have positioned yourself as an authority that’s going to get through to their audience a lot better. Reason being as your audience is listening and they’re sitting there and they’re going, is this person worthy of teaching me? Look, you’re already authority being in front of them, but they’re saying, is this person or does this person have the required qualifications? And it doesn’t have to be formal qualifications or the or the authority to be able to speak on this particular thing.
And if they say yes, well that’s one barrier broken down for them to maybe decide to use products or your services. We’ll take the first course of action towards whatever change you are putting out there. So let’s jump into this. The star authority ecosystem. So each letter in the word star makes up a different strand of authority that you can build up in the first lesson. We’ve already touched on it a speaking, so just being up on a stage puts you, usually you’re elevated to everybody else and that is automatically going to position you as an authority. You’ve been invite