5 episodes

Cynthia Dearin is the Managing Director of Dearin & Associates, Founder of the International Business Accelerator and author of Amazon best-seller "Camels, Sheikhs & Billionaires: Your Guide to Business Culture in the Middle East and North Africa".

Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets.

We are passionate about helping our clients expand internationally, because we recognise that there’s never been a better time to “go global”. International trade is at an all-time high and goods, services and information can move around the globe more rapidly than ever before.

We know that companies that do business internationally have a bigger global impact, innovate more, make more money and are better places to work. We also believe that the world is a better place when people everywhere have access to the best products and services available.

Our special focus is to speed up and de-risk the international expansion process for micro-to-medium sized companies and to help them get their products and services to the world.

Business Beyond Borders Cynthia Dearin

    • Business
    • 4.5, 13 Ratings

Cynthia Dearin is the Managing Director of Dearin & Associates, Founder of the International Business Accelerator and author of Amazon best-seller "Camels, Sheikhs & Billionaires: Your Guide to Business Culture in the Middle East and North Africa".

Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets.

We are passionate about helping our clients expand internationally, because we recognise that there’s never been a better time to “go global”. International trade is at an all-time high and goods, services and information can move around the globe more rapidly than ever before.

We know that companies that do business internationally have a bigger global impact, innovate more, make more money and are better places to work. We also believe that the world is a better place when people everywhere have access to the best products and services available.

Our special focus is to speed up and de-risk the international expansion process for micro-to-medium sized companies and to help them get their products and services to the world.

    Episode #33 - Dai WIlliams , Chief Growth Officer of SiteMinder

    Episode #33 - Dai WIlliams , Chief Growth Officer of SiteMinder

    In this episode of Business Beyond Borders I chat to Dai Williams, Chief Growth Officer at SiteMinder.

    Siteminder started as a two-person operation working out of a rental home on Sydney’s northern beaches. Just over a decade later it employs more than 800 people and services more than 35,000 hotels around the world.

    Today, SiteMinder generates more than AU$100 million in annual recurring revenue and is considered one of the 20 greatest pioneering technology companies to come out of Australia and New Zealand.

    Dai is responsible for SiteMinder’s entry into new markets, and the growth and diversification of the disruptive Software-as-a-Service model that has made SiteMinder a technology pioneer.

    Tune in to find out:
    • How to know when to ‘go global’
    • The best way for software companies to choose an international market
    • Why knowing the size of your Total Addressable Market is key to international scale-up success
    • Strategies that Siteminder has used to overcome cross-cultural challenges in global markets
    • Why a defined go-to-market strategy and processes is central to understanding how your international expansion is tracking

    Dai has loads of great insights and practical tips for founders of software companies ‘going global’, so you’ll definitely want to be taking notes on this episode.

    If you’d like to learn more about SiteMinder's journey of growth, visit www.siteminder.com.

    • 42 min
    Business Beyond Borders Podcast Episode #32 - Lee Hackett, CEO of BluprintX

    Business Beyond Borders Podcast Episode #32 - Lee Hackett, CEO of BluprintX

    Lee Hackett is CEO of BluprintX, a company which helps CMOs, CROs and CEOs of mid-to-large-sized businesses to grow revenue by using data and technology. Lee set up the firm in the UK 2013 and has expanded its footprint to four countries.
    Before Bluprint X, Lee played a leading role in creating and scaling seven startups in four continents over the last decade. Several of these startups became market leaders within 1-3 years, and were sold to FTSE 200 organisations and global companies.
    But Lee hasn’t always been an entrepreneur and before he got into business, he was a professional footballer with Wigan Athletic FC, in the UK.
    In this episode, Lee and I are chat about Brexit, his transition from football to business, the creation of BluprintX and how Lee took it global.
    Tune in to find out:
    Why every company needs to think about ‘going global’
    How Lee made the transition from athlete to entrepreneur
    What football taught Lee about leading a company
    Top tips on dealing with the distraction created by global growth
    How to build a culture that enables a company to be globally sustainable

    Lee’s favourite books include, Principles: Life and Work by Ray Dalio.You can find it at https://www.principles.com/

    • 29 min
    Business Beyond Borders Podcast Episode #31 -Zach Selch, The Global Sales Mentor

    Business Beyond Borders Podcast Episode #31 -Zach Selch, The Global Sales Mentor

    Today, we’re doing something a little different. I’m talking to my colleague, Zach Selch, the Global Sales Mentor. Zach is the VP Global Sales for a high tech medical company and has spent his career solving international sales challenges that CEOs can’t fix.

    He’s passionate about driving incremental improvement across every inch of the sales process and every nut and bolt in the sales organization. Zach is the person that companies have called in, time and again, when they have tried to grow a market or their international division and simply haven’t been able to get off the ground.

    Over the past almost 30 years, Zach has built up the international sales of several companies, from start-ups to publicly traded companies, four times growing sales by more than 1000%, three times bringing in the single largest purchase order in a product’s history; adding hundreds of millions of dollars to the value of mid-market companies by increasing their international footprint.

    Zach has sold in more than 135 countries and lived in six. He is an ex-paratrooper, a father of 3 and boxes, he smokes brisket and runs a soup kitchen when he isn’t on the road. Zach was in Germany when the wall went down, in Jordan when peace with Israel was signed, has had breakfast with the Dalai Lama, and has been in the right place for a surprising number of right times.

    In this episode, Zach and I trade ideas on the ‘dos’ and ‘don’ts’ of international business expansion and there’s loads of practical advice and “how-to” tips for founders and CEOs looking to scale up overseas. Tune in to find out:

    •Why there’s no better way to raise the value of your company than by expanding your global footprint
    •The biggest mistakes that companies make as they try to ‘go global’
    •Why getting on a plane can be a smart way to sound out a new international market
    •How to trial your product at an international trade show … without getting an exhibition booth
    •The most important questions to ask your potential distributor, and
    •How to create a sales process that works almost everywhere

    And if you’re keen to attend Zach’s upcoming Global Sales course this North American fall, you can check it out at www.globalsalesmentor.com.

    • 47 min
    Business Beyond Borders Podcast Episode #30 - Vanessa Garrard, Founder of SourceHub Group

    Business Beyond Borders Podcast Episode #30 - Vanessa Garrard, Founder of SourceHub Group

    In this episode of the Business Beyond Borders podcast, I caught up with Vanessa Garrard who has been ranked in Australia’s Top 30 Female Entrepreneur list every year since 2010.

    Vanessa’s entrepreneurial journey started by selling lollies and sweets at the ripe old age of 12 to now establishing Adventure Operations, a group consisting of 17 companies providing consumer products to retailers all over the globe.

    Currently, 1 in 2 Australians own a product that Vanessa’s company has produced and her group continues to expand its global footprint with offices in Australia, China and the US.

    Her experience has led her to share her journey to inspire other women in business to scale up, build confidence and think bigger.

    As a result of her passion for business, she has also received countless awards and is internationally recognised for her entrepreneurial achievements.

    Tune in to my interview with Vanessa to hear her share:

    • Her experience as a woman in business
    • The things to look out for when ‘going global’
    • The importance of having a solid network to bounce ideas off
    • Why you should consider international expansion

    Vanessa also speaks about the importance of understanding the market you are entering, the need for innovation and what it takes to succeed when ‘going global’.

    A truly inspiring story and an episode I would highly recommend you take the time to tune in to!

    Expand Your Vision on May 23, 2019 Registration Page -https://www.internationalbusinessaccelerator.com/may-2019-eyv-ofx-direct-invites/

    • 36 min
    Business Beyond Borders Podcast Episode #29 - Angus Raine, Executive Chairman of the Raine & Horne

    Business Beyond Borders Podcast Episode #29 - Angus Raine, Executive Chairman of the Raine & Horne

    This week Cynthia Interviews Angus Raine, leading real estate commentator and fourth generation member of the family that created the Raine & Horne Group.

    After starting his career outside the company Angus came back, joined the family business and has been instrumental in expanding the company’s vision and taking it overseas.

    At 135 years old, Raine & Horne is one of the oldest privately-held companies in the Southern Hemisphere, and now has over 12 offices throughout Australia, Malaysia, The UAE, India, Fiji and Vietnam.

    Tune in and find out:

    • Why being part of a family-held company is an advantage in Asian markets

    • Why having the right team is key to ‘going global’
    Raine & Horne’s strategies for choosing new international markets

    • How Raine & Horne maintains its culture across international offices.

    • How Angus uses his ‘brains trust’ to solve tough challenges.

    Angus shares his thoughts on what it takes to make it when going global with your business, with an emphasis on the importance of building and nurturing relationships, and the need for developing a solid team when bringing your vision to life.

    • 24 min

Customer Reviews

4.5 out of 5
13 Ratings

13 Ratings

EmYCM ,

Very thoughtful, balanced interviews!

Just listened to the Gemma Manning interview, I found it honest and raw, with some brilliant international business insights! Looking forward to going back and listening to past episodes.

Mark Ostryn ,

Brought the Challenges of Exporting to Life

This is the best resources I've come across that really digs down deep anbd dirty into the challenges of exporting - and its opportunities. Most of the literature out there is strong on theory but only this gives you a real life feel of what it takes to be successful. Thank you Cynthia.

Sidney Minassian ,

Insights at the Intersection

Great insights at the intersection of entrepreneurship & international business.

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