100 episodes

The Business Made Easy Podcast is packed full of business ideas, to grow your business from a small business into a large business. From tips on social media marketing, business management and finance to cashflow and growing, The Business Made Easy Podcast has got you covered. Business can be a lonely place at times but not anymore with our weekly episodes of business tips and advice.
Whether you are starting out, wanting to grow this podcast is for you. It's for Online Businesses and Physical Bricks and Mortar Businesses.

Business Made Easy Podcast Jason Skinner

    • Business
    • 5.0 • 20 Ratings

The Business Made Easy Podcast is packed full of business ideas, to grow your business from a small business into a large business. From tips on social media marketing, business management and finance to cashflow and growing, The Business Made Easy Podcast has got you covered. Business can be a lonely place at times but not anymore with our weekly episodes of business tips and advice.
Whether you are starting out, wanting to grow this podcast is for you. It's for Online Businesses and Physical Bricks and Mortar Businesses.

    The Secret Ingredient To Success In Business

    The Secret Ingredient To Success In Business

    There are many ingredients required for achieving business success, There is, however, one secret ingredient that is essential in every successful business.
    While marketing, knowing your numbers, your team, your customers and sales are all important factors in making your business successful, There is one essential secret ingredient that is often overlooked and underestimated when it comes to ensuring success as an entrepreneur and business owner. 
    This one ingredient alone has the power to drive results in any area of your business and accelerate your success.
    Without it, you will grind to a halt and suffer inertia. 
    Use it wisely, nurture and build on it and you have every chance to take your business to levels you never dreamt were possible.
    Yet it very rarely gets discussed.
    We are discussing the secret ingredient to business success this week - Confidence.
    Confidence is the secret ingredient that keeps us moving forward, the ingredient that helps us take action in our business and our lives. The ingredient that gives us the strength and courage to do the right things and the right times in our businesses.
    In this episode we discuss 
    Why confidence is the secret ingredient to business success The different types of confidence and what they mean to your business success. Why building and working on your confidence will improve your business results. 10 practical action items you can implement to help build your confidence in business 

    • 48 min
    Rebroadcast: Customer Service vs Customer Experience

    Rebroadcast: Customer Service vs Customer Experience

    Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.

    • 39 min
    Why You Need A Business Plan

    Why You Need A Business Plan

    “People don’t plan to fail, they fail to plan”
    This saying couldn’t be closer to the truth when it comes to business and having an up to date and relevant business plan for your business.
    Yet so many business owners don’t do them and if they have done them they don’t update them regularly.
    This week we discuss in-depth why you need a business plan in your business. 
    What makes a business plan so important and the benefits of a well-crafted business plan Why you need a business plan in your business How often should you do a business plan  How often should you update and look at your business plan  What happens if you run your business without a business plan.

    • 28 min
    Why Automation Can Be Bad For Business

    Why Automation Can Be Bad For Business

    Business process automation can be a huge efficiency gain to just about every business. 
    It allows you to scale your marketing, your processes and product delivery. 
    It is not however good for everything. 
    Process automation can not replace or build human relationships and done badly can quickly and easily be damaging to your business. 
    In this episode, we highlight two real case studies where businesses have automated their business processes at the expense of good customer service as an illustration of how automation can be more damaging than beneficial. 
     
    In this episode we cover 
    Why business process automation is great for business and can help you scale.  Why it’s not so great  Where it can go wrong and the costs of getting it wrong in your business The importance of building human touchpoints in your systems. How to map out your customer journey to exceed customer expectations

    • 32 min
    Begin With The End In Mind

    Begin With The End In Mind

    It is so easy to get caught up in life busy being busy. But are we being effective? Are we actually working towards or heading in the right direction for what is truly important in our lives and in our businesses?
    We explore the beginning with the end in mind approach to life and business this week. 
    The idea of starting everything with total clarity on what is important to you in all aspects of life and staying focused on it can have a dramatic effect on the level of success you in your business and in your life.
    When we begin with the end in mind approach to our lives we become leaders of our lives as opposed to manages of all that comes our way. 
    We discuss in-depth these concepts and how you can have a life well lead versus a life well managed.
    What it means to start with the end in mind Why it’s such an important approach to business and life in achieving success How easy it can be to lose focus and direction without a proper plan The importance of recallibrating regularly to stay focused The important distinction between a life well managed versus a life, well lead How to implement an End in mind approach to life.

    • 33 min
    How To Master Video For Marketing In Business with Holly Gillen

    How To Master Video For Marketing In Business with Holly Gillen

    The use of video for marketing in your business is one of the most valuable strategies you can have when it comes to getting your business and brand out into the market place.
    But knowing where to start can be a daunting task not to mention overcoming the nerves to put yourself out there in front of the camera.
    We interview Holly Gillen this week on the podcast and she generously shares some of her key strategies and tips for overcoming the barriers and getting video marketing right in your business.
    Holly empowers online entrepreneurs to go from confused to confident on both sides of the camera & teaches them the skills they need to create not just video but Business Cinema™.
    Business Cinema™ is the way she likes to describe the next level video. Not creating content for creating content, but creating videos that have a plan, a purpose and a strategy. Videos that move your business forward and have a bigger purpose.
    Holly started her career video production in 2008 as a Videographer, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others.
    Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom.
    Learn in this episode 
    Why Video is important for marketing in your business. What makes video for marketing in your business so successful. Hollys 4 pillar strategy for formulating impactful videos. The techniques Holly uses to overcome nerves and fear of the camera. Getting started with equipment and overcoming the obstacles and confusion. The truth behind the myths when it comes to producing quality video in your business.

    • 47 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

STTHFH ,

Fantastic educational business topics and case studies to help businesses grow

Jason and his team have spent a great deal of time and effort in putting together podcasts that cover topics that business owners need to know in order to have positive growth in both their business and life.

I recently started my own business and use Jason's podcasts to help me understand the in's and out's of runnings a small business. As a sole trader, I've got alot to learn and love how easy listerning his podcasts are whilst I'm on the road or on the tools.

If there's a question that hasn't been answered on the show, don't be afraid to reach out to Jason and ask as you're probably not the only person thinking the same thing. He'll be happy to answer the question for you and you never know, it might even make it onto the show.

Thank you for your help so far jason and keep up the great work!

Fruit toast ,

Great content with real world examples

Easy to listen to with real examples of business issues and challenges explained in simple ways. After listening to a handful of episodes I’ve already begun to approach my business armed with more knowledge!

apps17 ,

Business Magic With Jason S ...

A great friend, a great listen and some huge golden nuggets in every show.. What else could you ask from Jason Skinner :)
Get it up mate - what a great Business Show !
Troy

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