On the Business Marketing Show we talk all things online business marketing for building robust, reliable, all terrain businesses by properly leveraging the internet.
Ed Keay-Smith from Online Impact & Brendan Tully from The Search Engine Shop combine their 20 years of Online Marketing & Business experience to bring you the last tools, strategies & real world examples to help you grow your online business.
E102 – Google Ads & PPC – Should You DIY or Hire Help?
In this episode we’re talking Google Ads and PPC marketing and specifically discussing the question of whether you should DIY your own Google Ads management, use an agency or let Google help you!
E101 – How to get customer reviews on Google Maps, Facebook & anywhere else on AUTOPILOT
In this episode we’re talking customer reviews.
This is an important issue for anyone doing business online, regardless of whether you’re in ecommerce, you’re a small local business and everything in between.
In this episode we share the exact process we use with clients for monitoring reviews and online reputation and the simple process we (try) implement for clients to get customer reviews on autopilot whether that’s Google Maps reviews, Facebook business page reviews, ecommerce product page reviews or anywhere else!
E100 – The Lost Interview with the Late, Great James Martell
On this, episode 100 of the Business Marketing Show, we dedicate it to a good friend and mentor who passed away a few months ago, James Martell.
The simple fact is, I would not be podcasting today if it wasn’t for James.
The very first podcast I ever listened to was James Martell on his Affiliate Buzz podcast back in 2003.
James has had one of the longest (if not the longest running) podcasts on the internet on any topic let alone affiliate marketing.
I was fortunate enough to first meet James and his amazing other half Arlene, at CJU (Commission Junction University) 2005 in Santa Barbara in the US.
We them met up at several other events including The System Seminar in 2007 when I introduced James to it and he then went on to be invited by Ken McCarthy to be a presenter on the topic of affiliate marketing until the final live System Seminar event in 2011.
My family and I also spent time with James, Arlene and their family in their home town of White Rock in Vancouver BC in 2008 as part of our 7 month world trip.
James has appeared as a guest on several of my podcast episodes over the years and I on his.
Not only was James a brilliant affiliate marketer who helped educate tens of thousands of people around the globe on the topic, he was an amazing family man and a great person to call my friend.
I feel very fortunate to have known him and his beautiful family but to have also learned so much about affiliate marketing and podcasting where I spend a huge amount of my time in today.
The great thing is we have years of amazing content from James in both written, audio & video that we can always still go and learn from him at any time even though he is no longer with us he has left an amazing legacy that will go on for many many years.
Thanks for everything my friend, I know you are here by my side guiding me in spirit every day.
E99 – SEO Strategies & Tactics for 2019 & Beyond
This podcast is effectively a repeat of an online workshop Brendan recently hosted talking through SEO Strategies & Tactics for Online Courses & Membership sites.
We’ve tweaked the content slightly to make it a little more broad and applicable to all businesses so definitely worth a listen if you’re looking at SEO strategies more closely in 2019 or looking to change your approach and incorporate new methodologies.
The slides from this episode are available for download as a PDF here:
SEO Strategies & Tactics for 2019 & Beyond from businessmarketingshow
Download PDF here
E98 – Using Meetup for Business Development with Jo Botting
In this episode of the Business Marketing Show, we talk with Jo Botting from JoBotting.com
Jo is a 5 Year Industry Veteran Entrepreneur, Mentor, Trainer and Speaker.
Ed met Jo in 2015 in Tokyo Japan at Netpreneur Summit.
Jo has a great story to share in particular how she has been using the Meetup platform to build her business from Zero to what it is today.
Jo demonstrates that with focus and determination you can come back from challenging situations to develop a thriving consulting business.
We hope you enjoy the show.
E97 – Tactics for 2019
In our training workshops we often share the hub and spoke model (wheel) where your website is the key asset, in the centre of the wheel as the hub, and the purpose of the third party sites and services is to drive traffic back to them.
When working with clients we’re increasingly seeing a focus by businesses on third party sites and social networks vs their own websites and missing this key core concept.
In this episode we dig into this hub and spoke framework and drill down into the various tactics you can leverage in 2019.
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