14 episodes

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

Character Count @TwitterBusiness

    • Business

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

    @Mailchimp rounds out their marketing with unexpected content

    @Mailchimp rounds out their marketing with unexpected content

    Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to raise awareness.

    • 24 min
    This FinTech company uses Twitter to empower small businesses

    This FinTech company uses Twitter to empower small businesses

    How does a B2B brand stand out on Twitter? We sat down with Phil Mceleney, Paid Marketing Manager for @TideBusiness, to hear how the UK-based FinTech company has learned to thrive on the platform.

    • 29 min
    The @NHL uses Twitter to rally new fans

    The @NHL uses Twitter to rally new fans

    Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

    • 31 min
    Wizards of the Coast makes magic on Twitter

    Wizards of the Coast makes magic on Twitter

    Tune in to hear how Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

    • 28 min
    Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

    Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

    Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.

    • 17 min
    This agency puts Broadway shows in the spotlight

    This agency puts Broadway shows in the spotlight

    SpotCo, the full-service agency behind some of Broadway's biggest shows, shares their best in class techniques for engaging fans on Twitter.

    • 34 min

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