100 episodes

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts.

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:

CI to Eye Interview - Expert perspectives on timely topics.
Media Moment - Insight and inspiration from the arts and beyond.
Digital Download - The latest in digital marketing to help you stay ahead of the curve.
CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI.
Coming Up - Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

CI to Eye Capacity Interactive

    • Business
    • 5.0 • 1 Rating

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts.

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:

CI to Eye Interview - Expert perspectives on timely topics.
Media Moment - Insight and inspiration from the arts and beyond.
Digital Download - The latest in digital marketing to help you stay ahead of the curve.
CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI.
Coming Up - Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

    Choreographing Change with Data

    Choreographing Change with Data

    Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall. 
    As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.
    Dance Data Project® promotes gender equity in the dance industry through metrics-based analysis. In this interview, they overview their latest research, programming, and advocacy work to showcase and uplift women across the dance industry—from artistic and executive leaders, to lighting designers and commissioned composers. 
    LINKS:
    Dance Data Project®
    New York Times | Do Men Still Rule Ballet? Let Us Count the Ways.
    Dance Magazine | Over 80% of Ballets Are Still Choreographed By Men
    Pointe Magazine | Ballet's Gender Gap—By the Numbers
    Data USA | Dancers and Choreographers Workforce
    New Scientist | Doctors ‘nudged’ into prescribing far fewer antibiotics
    ADDITIONAL CONVERSATIONS ABOUT EQUITY IN DANCE:
    Final Bow for Yellowface
    Gold Standard Arts Foundation
    Cultural Competency and Equity Coalition (C²EC)
    The Equity Project

    • 39 min
    Staging Classical Works for Today’s Audiences

    Staging Classical Works for Today’s Audiences

    What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?
    In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.
    Artist and advocate Phil Chan shares how performing arts organizations can approach works from the classical Western canon with enhanced cultural sensitivity and authenticity. He offers tips and real-world examples for updating outdated representations of non-Western cultures while maintaining the integrity of these works.
    LINKS:
    Final Bow for Yellowface
    Gold Standard Arts Foundation
    Boston Lyric Opera | The Butterfly Process
    Dance Magazine | Indiana University Removes Offensive Caricatures in New Productions of The Nutcracker and La Bayadère

    • 40 min
    Transformational Leadership

    Transformational Leadership

    Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? 
    As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

    • 40 min
    Your 2024 Digital Priorities: Part Two

    Your 2024 Digital Priorities: Part Two

    The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. 
    At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

    • 37 min
    Your 2024 Digital Priorities: Part One

    Your 2024 Digital Priorities: Part One

    From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
    At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 
    Crank the volume on Part One, and be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
    LINKS:
    Capacity Interactive | Your 2024 Digital Priorities
    Pew Research Center | How Americans Use Social Media

    • 29 min
    Decolonizing Classical Music

    Decolonizing Classical Music

    Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire.
    Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
    LINKS
    Loki Karuna (Formerly Known As Garrett McQueen)
    Star Tribune | Radio Host Garrett McQueen Agitates for Change While Elevating Black Artistry
    New York Times | Pandemic Woes Lead Met Opera to Tap Endowment and Embrace New Work
    NPR | Terence Blanchard Makes History At The Metropolitan Opera

    • 35 min

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