130 episodes

An Adweek podcast series hosted by Nadine Dietz, sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.

CMO Moves CMO Moves

    • Business
    • 4.7, 3 Ratings

An Adweek podcast series hosted by Nadine Dietz, sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.

    Cathy Davis, CMCO Feeding America - Tackling Hunger for 54 Million People

    Cathy Davis, CMCO Feeding America - Tackling Hunger for 54 Million People

    Look around you. One in six households in America is currently food insecure, meaning they have little or no access to food. That could be your next-door neighbor or the house across the street. Now look closer. One in four children in America is food insecure. When schools were open, many would leave on a Friday afternoon and not get another meal until they came back to school on Monday morning. When the schools were asked to close, then what happened? Cathy Davis discusses America's growing hunger problem - now estimated 54 million people without food, up from 37 million pre-Covid, and ways brands and individuals can help drive awareness and action towards solving it.

    • 29 min
    Kenny Mitchell, CMO of Snap – Storytelling with Discipline and Soul

    Kenny Mitchell, CMO of Snap – Storytelling with Discipline and Soul

    After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Kenny to take on the role of Snap's CMO and how his team is growing users in target markets and driving awareness for new features like minis (mini utilities) and action bars. You'll also learn how this social media platform’s “pain in the ass” requirement to develop vertical content early on paid off as truly optimized for today’s mobile user and how it has evolved into a content platform, participating in the New Fronts for the first time this year.

    • 37 min
    Peter Giorgi, CMO of Celebrity Cruises - Getting Back to 'Better Than Normal'

    Peter Giorgi, CMO of Celebrity Cruises - Getting Back to 'Better Than Normal'

    Peter Giorgi, CMO of Celebrity Cruises, didn’t take his first flight until he was 24 years old, yet this serial travel executive is an avid adventurer who loves to embrace risk, evident by his recent birthday trip to Lake Placid for a 13-mile hike and a giant stack of pancakes. Peter is excited for the time when the ships will sail again, and he says they will be better than normal. He also shares why the cruise industry is much better positioned for a comeback than the airlines right now. Join us in this lively discussion about the current state of the travel industry, how to position a team for a comeback, how he grew in his career, where he finds inspiration and how he is always pushing the boundaries. And don’t miss the hysterical story on how he missed his flight to meet with his now CEO, who he didn’t think he’d ever work for.

    • 40 min
    Katie Couric - Changing the World Through Influence and Dedication

    Katie Couric - Changing the World Through Influence and Dedication

    What an honor to interview the Queen Interviewer of all time, Katie Couric, Award-Winning Journalist, Co-Founder, Stand Up To Cancer, and Founder, Katie Couric Media. In this unique episode of CMO Moves we cover a large range of topics that are top of mind for all marketers today, including social unrest, health and wellness, shift in media budgets, rise of social media importance and the power of brands working together.

    When Katie is not fighting social injustice, fighting cancer or fighting economic downturn, she’s busy fighting hunger. And today, on the 22nd anniversary of the 1998’s hit family movie The Parent Trap, she brought back the original cast (less Natasha Richardson, sadly) via her Instagram channel to raise funds for World Central Kitchen’s emergency relief and resiliency programs in the wake of Covid-19. For more information, please visit: https://www.instagram.com/tv/CC3RtRIFreN/

    • 43 min
    The Asian American Summit Led by 10 Powerful Industry Leaders

    The Asian American Summit Led by 10 Powerful Industry Leaders

    10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating today's heightened discussions on race and stereotypes amidst COVID-related bias, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:

    (Moderator) Cynthia Chen, President, Consumer Health, North America, Reckitt Benckiser
    Marvin Chow, Vice President, Global Marketing, Google
    Brad Hiranaga, Chief Brand Officer, North America, General Mills
    Soyoung Kang, Chief Marketing Officer, eos
    Boon Lai, Vice President, Global Partner Marketing, Cisco
    Judy Lee, Global Head of Experiential Marketing, Pinterest
    Helen Loh, Senior Vice President, Marketing, Charles Schwab
    Minjae Ormes, Chief Marketing Officer, Visible
    Nick Tran, Head of Global Marketing, Tiktok US
    Kyle Wong, Chief Executive Officer and Co-founder, Pixlee
    (host) Ko Im, Community Editor, Adweek

    • 1 hr 28 min
    Vinoo Vijay, CMO of H&R Block - Make Every Block Better

    Vinoo Vijay, CMO of H&R Block - Make Every Block Better

    Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new CMO of H&R Block so it was an immense pleasure to meet Vinoo and find out more about all the great initiatives he’s been leading. First of all, timely, tax day deadline is a few days away amid the most unusual year on record. Vinoo takes us through how he and the team pivoted to serve their customers, as well as how he and his team pivoted in how they work together. Second, and most impressive, is how Vinoo is thinking about community, diversity and inclusion with “Make Every Block Better”. Third and final (for now), I hugely appreciated chatting with Vinoo about superpowers, dot connecting, the role of marketing as journalists, and his tips for success for marketers today. This episode is packed full of great advice, great perspective and great urgency. I hope you enjoy Vinoo as much as I did and stay tuned for his masterclass on Financial Acumen. He doesn’t realize I took this seriously, but help me convince to do it, because it is needed, and he is spot on!

    • 36 min

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3 Ratings

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