Digital Marketer and Coach Alex Morris sit down with some of Australia’s most exciting up-and-coming coaches to discover what it is that makes a coaching business explode in this highly saturated market. 🚀
Catch us LIVE every Thursday at 11:00 am (Sydney/Melbourne Time). Make sure you liked our FB Page so you'll get notified once the live broadcast has started. See you there!
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136 - Guiding Transformation: A Journey with Walt Morgan in Coaching, Leadership, and Impact
Guiding Transformation: A Journey with Walt Morgan in Coaching, Leadership, and Impact
In this episode of Coaches to the Moon, Alex sits down with the dynamic Walt Morgan. 🌟 Walt, an expert in coaching, leadership, and sales promotion, offers profound insights into the world of transformative coaching. Discover the delicate balance between transformational and transactional coaching approaches and gain a glimpse into Walt's unique coaching philosophy.
💼 Walt delves into the intricacies of coaching business, sharing strategies for setting financial goals without compromising the essence of making a meaningful impact. 🌐 His personal journey as a coach unfolds, emphasizing the importance of remaining open to possibilities and continually investing in personal growth.
🌱 Walt's passion for making a positive impact on society shines through as he discusses the significance of nurturing growth and development, especially in the younger generation.
🎙️ Tune in to this episode for a deep dive into coaching, leadership, and the profound ripple effects it can create in the fabric of society. Don't miss the wisdom and experiences shared by Walt Morgan on Coaches to the Moon.
--Time stamps --
1:44 – Intro
3:30 – Transformational vs Transactional
21:40 – Approaching business with Military Experience
29:58 - Who’s being coached
34:54 - How do you describe what you do
41:15 - Telling clients what they can get from services
43:56 - Helping client release defensiveness
47:48 - Alex’s skepticism to big companies
50:54 - What’s are you excited about 2024
54:55 - CU Center for leadership
56:36 - Airforce to Working on kitchens
1:00:11 - Final Remarks
1:01:52 - Outro
135 - Humanizing Content and Building Connections with Scott Murray
In this episode, we're thrilled to have Scott Murray, a seasoned content strategist with over two decades of marketing experience, sharing his expertise on the power of humanizing content. With a master's degree in Interdisciplinary Studies, Scott delves into the vital realm of professional communication and host's the "Marketing Superpower Hour" podcast. He's a passionate advocate for helping businesses connect with their audience on a deeply personal level.
Tune in as Scott joins us to discuss the essential art of humanizing content and the profound impact it can have on connecting with your audience. He urges businesses to shift away from traditional marketing tactics and emphasizes the value of fostering genuine relationships with customers. Gain insights on how to infuse your content with a human touch, harness the influence of pop culture references, and the significance of adapting to consumer behavior. Scott also shines a spotlight on the role of culture and internal communication in crafting a brand that truly resonates with the audience.
--Time stamps --
Introduction to the episode and topic of humanizing content
Discussion about comic books and reading habits
Scott's motivation for pursuing a Master's degree in Interdisciplinary Studies
The importance of communication in marketing and the changes in the industry
Scott's experience with analog editing and the transition to digital
Reflection on old Disney movies and the evolution of animation
Appreciation for hand-drawn animation and attention to detail
Importance of using pop culture references in marketing
Use of memes in advertising and their effectiveness
Value of showing personality and humor in social media
Importance of humanizing companies and building trust
Scott Murray's role as a humanized content strategist
Different levels of help provided by Scott Murray Online
Challenges of humanizing content for faceless brands
Overcoming the fear of being on camera
Using professional photos or creating a character for social media engagement
Brands should talk to consumers like people having a conversation.
Humanizing big corporations through personal interactions and social media.
Marketers need to understand their audience and their language.
Flipping into the mindset of the consumer to create effective content.
Importance of having a good culture to maximize messaging.
Changing terminology and testing content to connect with consumers.
Walking with consumers and experiencing what they are experiencing.
Putting oneself in the consumer's shoes to evaluate content.
Fine-tuning content to make it appealing and relevant to consumers.
Changing language and understanding the audience's perspective is crucial.
Lead generation and conversion: changing terminology to humanize the process
The shift from the marketing era to the relationship era
Humanizing sales conversations and moving away from pitching
Creating emotional connections and a sense of belonging with brands
Tapping into different avenues to provide emotional connections
Using creative license in marketing to create an authentic experience
134 - Unleashing the Power of Language: Crafting Magnetic Marketing Strategies with James Ian Bond
Unleashing the Power of Language: Crafting Magnetic Marketing Strategies with James Ian Bond
In this episode, we dive into the world of marketing and sales with James Ian Bond, the author of "Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky."
Bond unveils the captivating influence of language techniques in the realm of marketing, shedding light on how iconic figures such as Snoop Dogg, John F. Kennedy, and Johnny Cochrane have harnessed these methods for success. With a keen focus on understanding the brain's patterns and triggers, Bond reveals how entrepreneurs and marketers can rise above the noise to create a lasting impact.
Discover the art of crafting memorable marketing messages using metaphors, rhymes, and humor to capture attention and boost sales.
Join us for an illuminating conversation that will transform the way you approach marketing and sales strategies.
133 - Unveiling Personal Growth Secrets with Suzana Mihajlovic
Join us in this engaging episode of Coaches To The Moon, as we delve into the world of coaching, personal growth, and the transformative power of the Proctor Gallagher Institute.
Suzana Mihajlovic's insights and experiences provide a valuable roadmap for anyone looking to unlock their true potential and achieve their dreams.
Whether you're an aspiring coach or someone seeking personal growth, this episode is packed with wisdom and inspiration to guide you on your journey to success. Don't miss out on this opportunity to elevate your life!
Introduction to Suzana Mihajlovic [00:35 - 03:20]
The Power of Coaching [03:20 - 07:15]
Explore the profound impact of coaching on personal growth and transformation.
Understanding PGI (Proctor Gallagher Institute) [07:15 - 11:50]
Learn about the Proctor Gallagher Institute and its role in shaping the world of personal development.
The Core Principles of Personal Growth [11:50 - 16:25]
Discover the fundamental principles that drive personal growth and how they can be applied in your life.
Overcoming Limiting Beliefs [16:25 - 21:10]
Suzana shares insights on breaking free from limiting beliefs that hinder personal and professional success.
Creating a Vision for Success [21:10 - 26:05]
Explore the importance of setting clear goals and creating a vision for a successful life.
Mindset and Its Role in Achievement [26:05 - 30:40]
Understand the crucial role of mindset in achieving your desired goals and dreams.
The Art of Coaching [30:40 - 35:15]
Gain valuable insights into effective coaching techniques and strategies that can help individuals achieve their potential.
Suzana's Journey and Inspirations [35:15 - 39:45]
Get a glimpse into Suzana's personal journey, her inspirations, and what drives her in the world of coaching.
The Future of Personal Development [39:45 - 44:20]
Explore the evolving landscape of personal development and the exciting possibilities on the horizon.
132 - The Art of Communication: Building Strong Client Relationships with Braeden Rhys
Coaches To The Moon 132 w/ Braeden Rhys | Multi-Award-Winning Entrepreneur, Celebrated CEO, & Visionary Founder
In this episode of Coaches To The Moon, we dive into the inspiring journey of Braeden Rhys, the brilliant mind behind digital marketing & PR agencies - Axis Global & Sweet Release Agency plus Soiree Cabaret Productions. Join us as Braeden takes us on a fascinating ride from his humble beginnings in the hospitality industry to becoming the founder of three thriving businesses.
Braeden's story is one of determination and ambition, as he shares how he made the leap from hospitality to the world of marketing and public relations. He highlights the pivotal role of setting realistic expectations with clients and the importance of holding them accountable for their own success. These principles, he argues, are the cornerstone of building successful client relationships.
Managing multiple businesses can be a challenge, and Braeden Rhys offers valuable insights into staying organized and maintaining focus in the midst of it all. With a busy schedule and an eye on expansion, he knows the significance of effective communication and diligent documentation in ensuring that his clients' needs are met.
Join us as Braeden paints a vivid picture of his future, brimming with exciting plans for business growth and the unique goal of eventually becoming a lawyer. His journey is a testament to the power of resilience, effective communication, and setting high standards. Tune in to our latest episode of Coaches To The Moon to discover the strategies and secrets behind Braeden's remarkable rise in the world of digital marketing and PR.
131 - Staying true to one's voice while navigating the ever-evolving digital landscape with Randy Crane
Join us in this new episode of "Coaches To The Moon" as we sit down with Randy Crane, a seasoned YouTuber and content creator.
Dive deep into Randy's inspiring journey in the world of YouTube, where he shares his strategies for success, invaluable tips for aspiring content creators, and the vital role authenticity plays in the digital landscape.
We also discover the secrets behind Randy's thriving channel and gain insights to shape your own path in the world of content creation. Whether you're a YouTube enthusiast or looking to start your journey, this episode is a must-listen for all seeking inspiration and wisdom from a true YouTube veteran.
🎙️ Listen now on your preferred streaming platform.
00:00 - 01:30 - Randy's YouTube Journey
Randy Crane's evolution as a content creator.
His motivation for starting a YouTube channel.
01:30 - 04:15 - Content Creation Strategies
The importance of consistency in content creation.
How Randy maintains a unique and authentic voice in his videos.
Balancing creativity and audience engagement.
04:15 - 07:10 - Challenges and Triumphs
Discussing the hurdles Randy faced on his YouTube journey.
Memorable moments and achievements that stand out in his career.
07:10 - 10:00 - Building a Loyal AudienceStrategies for connecting with and growing a dedicated fan base.
The role of engagement and community-building.
10:00 - 12:45 - Advice for Aspiring YouTubersKey tips and best practices for those looking to start their YouTube journey.
Embracing failure and learning from it.
12:45 - 15:20 - Navigating the YouTube AlgorithmUnderstanding how the YouTube algorithm works.
Randy's insights on optimizing content for discoverability.
15:20 - 18:00 - The Power of Authenticity
Why being true to oneself is crucial for long-term success.
Personal experiences and lessons learned in maintaining authenticity.
18:00 - 20:30 - Future Plans and Projects
Sneak peek into Randy's upcoming projects and content.
How he envisions the future of his YouTube channel.
Awesome podcast and great host!
Great setup and Alex’s energy as a host is awesome! Highly recommend this podcast to anyone looking to learn from some amazing creative minds out there!
What a host!!
Alex is the best podcast host I have come across in a while. I had such a great time with our Christmas special episode. Check it out if you want a good laugh or even your next favorite hot sauce!! 🤣🤣