Commercial Real Estate Training Online

John Highman
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Commercial Real Estate Training Online

Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

  1. 21 NOV

    Boost Your Business: Smart Listing Strategies for Real Estate Agents

    In this episode, we dive deep into the critical decisions and numerical strategies that commercial real estate agents must consider when prospecting and closing new deals. Understanding the importance of listing choices and the impact of numbers can significantly enhance your success in the competitive real estate market. We'll explore key factors such as market analysis, property valuation, and client needs, providing you with actionable insights to refine your approach and achieve better outcomes. Whether you're a seasoned agent or just starting out, this episode is packed with valuable tips and strategies to help you navigate the complexities of commercial real estate transactions. Tune in and elevate your game with expert advice and practical guidance. Get your copy of the full episode text at Ideal Choices in Listing Numbers in Commercial Real Estate Agency – Commercial Real Estate Training

    13 min

  2. 16 NOV

    Effective and Essential Marketing Tips for Real Estate Agents Listings Today

    Today, successful commercial real estate marketing requires a well-directed and focused approach. Your ability to generate elevated inquiries for quality listings is a testament to your expertise as an agent. Clients will feel more confident if you build connections and conversations around all your listings and your location. In this podcast, John Highman shares simple yet effective steps to better marketing of your commercial real estate listings. Get a copy of the full text of this audio at: https://commercial-realestate-training.com/high-powered-marketing-tips-for-commercial-real-estate-agents/ In my experience, low-quality and overpriced listings can waste a lot of your time as an agent. To avoid this, only take on listings that are well-structured, located, and priced correctly. It is important to list your properties correctly, at the right price, and the right way. It is usual for the local property market to undergo significant changes and adjustments. When pitching your local real estate services to clients, you should use comparable evidence from other local properties. Identify what is happening in the local property market with your client's focus and interest in properties. List at the right price every time. If the client refuses to accept today's market trends, it may be best to walk away from the listing rather than wasting time trying to negotiating a compromise. Overpriced listings tend to generate little interest and can result in a disappointing outcome for both parties involved. Failing to adhere to market trends often leads to disillusioned clients and lost time. It's essential for agents not to fall into this trap and instead focus on pursuing other commercial real estate opportunities and clients who are willing to work within current market conditions.

    15 min

  3. 24 SEPT

    Property Time Mastery: Techniques for Top-Performing Real Estate Agents

    As an agent, your time is your most valuable resource. In the fast-paced world of commercial real estate, momentum can be a game changer. John Highman shares some focus points in this podcast for using your time effectively in growing commercial real estate sales and leasing. Picture your day as a train gathering speed—the more you build up that initial push, the easier it becomes to keep moving forward. Start each morning with small wins: respond to emails, make those introductory calls, or finalize property listings. These seemingly minor tasks create an energetic ripple effect. As you tackle your to-do list and celebrate tiny victories throughout the day, you'll notice how motivation builds upon itself. Just like snow cascading down a hill—what begins as a few scattered flakes can transform into an unstoppable avalanche! Embrace this energy by setting time blocks for high-priority tasks when you're most alert. Don't underestimate the power of rhythm and processes in your work routine; find what times fuel your focus best and align challenging tasks with them. Remember to maintain flexibility—sometimes opportunities pop up unexpectedly—and harness their potential without losing sight of your goals. Whether it’s closing deals or networking at events, let that growing momentum guide you toward sustained success in your commercial real estate journey. Visit our website here for more tips on commercial real estate time management: https://commercial-realestate-training.com

    11 min

  4. 5 SEPT

    Best Way of Maximizing Sales Results in Commercial Real Estate Today

    In the competitive world of commercial real estate brokerage, the key to elevating sales performance lies in the quality of listings. Today's podcast delves into effective strategies that can transform how real estate sales agents approach the market.  Its all about target marketing and a bias towards the better properties and well intentioned clients. Check out the full article and print it off right here:   https://commercial-realestate-training.com/improve-your-commercial-real-estate-sales-this-way/

    10 min

  5. 18 AUG

    Precision Pricing: Mastering the Art of Commercial Property Valuation in Today's Market

    In the fast-paced world of commercial real estate, setting the right price for a property listing is more than just a number—it's a strategic decision that can make or break a deal. As a sales agent, your expertise in evaluating the market, understanding the value of the property, and communicating this to your clients is crucial.  Check out our detailed post on this topic right here: https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ In our latest podcast, we delve into the intricacies of pricing strategies and their pivotal role in the listing process. We discuss the best marketing methods that highlight the property's worth and resonate with the intended audience. We explore the campaign process, emphasizing the importance of targeting the right demographic to ensure maximum exposure and engagement. Join us as we provide insights and practical advice on navigating the complexities of commercial real estate pricing. Whether you're a seasoned professional or new to the industry, this podcast will equip you with the knowledge to guide your clients and secure successful outcomes confidently. Tune in to learn about: - The art of setting a competitive price that reflects the current market trends. - Innovative marketing techniques tailored to captivate the right buyers. - Crafting a compelling campaign narrative showcasing the property's unique selling points. - Leveraging data analytics to fine-tune your marketing approach and pricing strategy. Don't miss out on this valuable resource designed to enhance your expertise and effectiveness as a commercial real estate sales agent. Listen now and elevate your property listings with precision pricing and targeted marketing.  Read the full article right here  https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ Remember, in commercial real estate, the right price is not just a figure—it's the foundation of a successful sale. Let's make every listing count.

    14 min

  6. 23 JULY

    Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate

    In the competitive world of real estate, agents are constantly seeking new strategies to expand their client base and secure more listings. One traditional method that remains a staple is cold calling. However, this approach is not without its challenges. Today, we delve into the common hurdles real estate agents face when making cold calls and offer practical solutions to turn these potential setbacks into successful opportunities.   Check out and print the full article about cold calling at our website right here.   The Hurdle of Rejection Rejection is an inherent part of the cold-calling process. Many agents struggle with the negative responses they receive, which can lead to demotivation and reluctance to continue.   Solution: Embrace Rejection as a Learning Tool Successful agents understand that rejection is not personal. Each 'no' brings you closer to a 'yes' and provides valuable insights into your approach. Use rejection as feedback to refine your pitch and improve your communication skills.   The Challenge of Gatekeepers Gatekeepers, such as receptionists or personal assistants, can block an agent's access to potential clients.   Solution: Build Rapport with Gatekeepers Treat gatekeepers with respect and kindness. Establishing a positive relationship not only increases your chances of being put through to the decision-maker but also gives you a sense of control over the situation. Remember, if approached correctly, gatekeepers can become your allies.   The Issue of Timing Finding the right time to call can be tricky. Call too early, and you may catch someone before their day has begun; too late, and they may be winding down.   Solution: Optimize Your Calling Schedule Through trial and error, identify the time slots that yield the best response rates. Typically, mid-morning and mid-afternoon are effective times to reach out.   The Problem of Lack of Preparation Cold calls made without adequate preparation often result in poor delivery and a lack of confidence.   Solution: Prepare and Practice Before dialling, ensure you clearly understand your value proposition and the needs of the person you're calling. Role-play various scenarios with colleagues to build confidence.   The Obstacle of Irrelevance In marketing messages, standing out is more important than ever.   Solution: Personalize Your Approach Research your prospects before calling. Tailor your message to address their needs and interests, making your call relevant and engaging.   By addressing these common problems with thoughtful solutions, real estate agents can transform their cold-calling efforts from dreaded tasks into rewarding activities. These solutions have the power to inspire and motivate, turning potential setbacks into successful opportunities. Persistence and a positive attitude are crucial to success in cold calls. Happy dialling!

    11 min

  7. 27 JUNE

    Navigating the Market: The Critical Role of Leasing Reporting in Property Management Today

    In the dynamic landscape of commercial and retail property management, staying abreast of market trends is not just beneficial—it's imperative. For landlords, having a clear understanding of the current market conditions, including vacancies and leasing activities, can be the difference between a thriving investment and a stagnant one. This is where the importance of comprehensive leasing reporting comes into sharp focus. Check out the parent article here for your printing and reference. https://commercial-realestate-training.com/landlord-reporting-tips-in-commercial-property-leasing/  Leasing reports are more than just documents filled with numbers and statistics; they are a narrative of the property's performance and market position. They provide insights into tenant demographics, rental rate trends, occupancy levels, and competitive analysis. This information empowers landlords to make informed decisions, whether it's adjusting leasing strategies, setting competitive rental rates, or planning property improvements to attract and retain tenants. Property managers play a pivotal role in this process. By dedicating time to regularly update their landlord clients with detailed leasing reports, they foster a proactive approach to property management. This ongoing communication ensures that landlords are not left in the dark about their property's status and can quickly adapt to changes in the market. Moreover, leasing reports serve as a tool for transparency and trust-building between property managers and landlords. They demonstrate a property manager's commitment to the landlord's success and provide a basis for strategic discussions about the property's future. In conclusion, leasing reporting is not just a task to be checked off a list; it is a vital service that property managers provide to their clients. It is the lens through which landlords can view the market and navigate their way to success. As the commercial and retail property sectors continue to evolve, the value of timely and thorough leasing reporting cannot be overstated. It is, without a doubt, a cornerstone of effective property management and a practice that should be embraced and prioritized for the benefit of landlords and their investments. Check out the parent article here for your printing and reference. https://commercial-realestate-training.com/landlord-reporting-tips-in-commercial-property-leasing/

    14 min

  8. 27 MAY

    Navigating the Real Estate Market: A Guide for Landlords and Agents on Leasing Negotiations

    In this podcast, John Highman talks about how you can and should condition landlords to the real market conditions in leasing property. There are plenty of vacancies to service in commercial property today. This podcast will show you how to work with that opportunity. Check out the full article here. https://commercial-realestate-training.com/bridging-the-gap-conditioning-landlords-to-real-time-market-conditions-in-commercial-real-estate-leasing/  What do you need to think about? Before entering any negotiation, a comprehensive analysis of the local real estate market is crucial. This includes studying factors such as current rental rates, vacancy rates, tenant demographics, and economic forecasts. Landlords should also be aware of any new developments, zoning changes, or shifts in consumer behaviour that could affect demand. Landlords must set realistic expectations based on their market analysis. Overpricing can lead to prolonged vacancies, while underpricing may attract tenants but ultimately reduce revenue. A balanced approach that reflects the true value of the property in its current context is key to successful leasing. Here is the article in printable form for your reference and retention. Bridging the Gap: Conditioning Landlords to Real-Time Market Conditions in Commercial Real Estate Leasing – Commercial Real Estate Online (commercial-realestate-training.com)

    17 min
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Commercial real estate training resources, courses, skills and tips from John Highman. Agents and brokers can get resources and ideas for sales, leasing, and property management of investment property.

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