Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream?
If you’re a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO, Ryan Levesque, has spent more than a decade decoding the exact steps you can take to do just that.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive deep with Ryan on the new “revolution” he sees coming for people with expertise and those who help others through coaching and consulting.
He calls it the Hybrid Expert Revolution and he shares why NOW is the exact moment to make “The Switch” from a “1:1” to “Group” approach to expand your impact and your income.
Listen to this episode to hear more about:
-> Ryan’s BRAND NEW Hybrid Expert Method (be one of the first in the world to learn this approach).
-> The 3 Key Shifts giving coaches, consultants, course creators and other experts more LEVERAGE in their business.
-> Ryan’s moving personal story of going from his death-bed due to overwork serving customers 1:1, to being able to leverage his expertise into MULTIPLE 7 & 8-figure businesses and living a more balanced “dream” lifestyle.
-> How to navigate switching to more leveraged group programs while also RETAINING your current income!
-> The REALISTIC process for experts to move from 1:1 to Groups (hint: it doesn’t happen overnight and you need to take a “hybrid” approach).
-> The FIRST place Ryan recommends you start when creating a group program.
-> How to avoid creating a “Frankenstein” business with one very specific mindset shift.
-> And much more!
Also mentioned in this episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Ryan’s Upcoming Hybrid Expert Workshop
-> Episode 2 - Your Ideal Client
-> Episode 23 - How To Craft An Offer That Sells
-> Episode 67 - Client Avatar Interviews
-> Erica Webb - Self-Kind Hub

Get the low-down on the Content Marketing Tools We’re Loving in 2023!
These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!).
You can check out ALL the tools mentioned on this show AND many more in our FREE freshly updated Content Marketing Tools Guide.
Listen to this episode to hear more about:
-> What Suzi and Michelle are STILL loving about the tools they shared in their 2022 Favourite Tools episode.
-> The tidal wave of new tools created due to the AI explosion!
-> Suzi’s favourite AI tool.
-> The mindblowing new tool that enables you to turn yourself into a “virtual expert” using AI to tap into all your previous content!
-> The super cool AI addition to a globally well-known design tool that’s a total game changer when it comes to creating literally a YEAR’s worth of social media posts in less than 10 minutes!
-> The tool Suzi is using that’s making every day writing EASIER and more succinct and accurate.
-> The image creation tool that is blowing Michelle’s mind.
-> The super cool Zoom plugin that gives you instant meeting summaries and more.
-> Wish you could “automagically” turn long form videos into lots of smaller video “nuggets” you can use for content marketing? Coming right up – we share a cool new tool that does just that!
-> And much more!
Also Mentioned in This Episode:
-> FREE freshly updated Content Marketing Tools Guide.
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Content Sells Podcast - Episode 185 - 6 Content Marketing Tools We’re Loving in 2022
->  Content Sells Podcast - Episode 168  - How AI is Changing the Marketing Game for Small Business Owners
-> Canva Bulk Create Feature
Bridget Hallam, Throw Your Leg Over

It’s Q&A Time!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions!
We absolutely LOVE it when you ask questions and if you have something you’d like us to cover on a future show, go over to our Facebook Page and let us know!
Listen to this episode to hear more about:
-> What to do if you’re struggling with creating content for your email list.
-> Suzi’s “email plan” tip that can save you hours!
-> How to know if you’ve put too much in your lead magnet.
-> The ugly truth about lead magnets (and why knowing this can help you increase your results).
-> Why, in some ways, your lead magnet doesn’t matter and what you need to do immediately after someone opts in that matters WAY more.
-> The important “tension” you need to create between free and paid content.
-> Content ideas to nurture your free Facebook Group.
-> What to think about FIRST when deciding how to market your coaching program (hint - this also applies to marketing ANY kind of program!).
-> Why realising you’re not a “special snowflake” can be one of the BEST things to happen to your marketing.
-> And much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Content Sells Podcast - Episode 4 - Finding Your Marketing Mountain
-> Content Sells Podcast - Episode 11 - Step 2 Secret
-> Content Sells Podcast - Episode 66 - Turning Content Into Sales With The Problem / Solution Dance
-> Content Sells Podcast - Episode 206 - 16 Elements of a High-Converting Sales Page
-> Amanda Farmer - Your Strata Property
-> Fiona Keary - Style Liberation
-> Angela Counsel – Embrace
-> Kelly White -  Oak & Sage | Skin Retreat Botany

Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about how you can sell high ticket items and premium products and services using an application process.
The application process is something we’ve used very effectively when offering our higher value programs, like the REACH Retreat and the Marketing Success Mastermind.
We’ve also used it for our annual Mastermind Experience event where people can work with us for one month and get all the perks and benefits of our main Mastermind.
Listen to This Episode to Hear More About:
-> How to know whether you need to add an application call to your sales process / marketing funnel.
-> How to go from Webinar to Application
-> How to craft the Application experience so your potential customer arrives confident and eager to buy from you vs you having to “beg” for the sale
-> Why you won’t say yes to everyone who applies (and how to think about that)
-> Why the application process is PERFECT for you if there are certain criteria someone needs before they should be working with you
-> At what price point should you start thinking about adding an application call to the mix?
-> How to know whether to make applications free, paid or another third alternative we share on this episode!
-> What questions do you ask in your application form?
-> What do you say on the call to make it a win/win for you and your customer (and skyrocket your results!)
-> And much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii

We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are diving into their many years of experience with memberships to give you their best ideas and inspiration, sharing 6 specific and powerful membership retention strategies.
And even if you DON’T have a membership, there’s lots here you can map over to your business in terms of client retention, adding value and creating happy customers that refer more people to you!
Listen to this episode to hear more about:
-> The “leaky bucket” problem most memberships have and how to plug the gaps!
-> The power of personal outreach and why you might want to add some 1:1 connection into your renewal process!
-> Tips on how you can customize client interactions that have a high perceived value without taking too much of your time (and why this matters!).
-> How you can use anticipation as one of your most powerful “stick strategies.”
-> How to know if you have enough ‘pain of exit’ built into your membership.
-> Why the right kind of rituals and celebrations can be one of your most effective ways to keep members happy and feeling like they’re making progress (and not wanting to leave!).
-> And much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language.
So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the source and literally transforming your customer SURVEY responses (and other raw language you get from your customers through interviews, emails etc) into powerful headlines, bullet points, video scripts, sales pages, emails and more.
Listen to This Episode to Hear More About:
How we use Ryan Levesque’s Deep Dive Survey methodology to gather customer language. How to identify (and get rid of) useless jargon that’s actually alienating you from your ideal customers. What clues to look for when scanning your survey responses for the most powerful insights. The value of doing customer interviews (and how to ensure you don’t “knock the edges off” your customer language). Why you’re looking for the longer, more emotive responses from your customers (and what to do with them!). Michelle’s step-by-step process for turning raw customer language into powerful copy for headlines, bullet points and more. How you can use your survey data to create your Content Plan. A real-life example from Suzi’s customer language and how she’s applied that raw language to create powerful marketing copy. And much more! Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Episode 31 “How To Use Surveys to Discover Exactly What Your Customers Want - With Ryan Levesque”
-> Content Sells Episode 67 - Client Avatar Interviews Why You Need Them and How To Do Them
-> Michelle Pritchard from Aligned Business Consulting