Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic.
Listen to This Episode to Hear More About:
-> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!).
-> The 3 parts of your funnel you should focus on and build specific ad campaigns around.
-> Where engagement ads fit into the process (and why you need them).
-> How and when to use paid ads to get people to your webinar.
-> The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!).
-> The recommended percentage of revenue to spend on paid ads.
-> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day.
-> What is a good Cost Per Lead? This answer is a doozy!
-> Why you need to answer the important question “what’s happening to these leads once they enter my world?”
-> The innovative campaign that can get tons more listeners to your podcast.
-> Why you need your lead magnet campaign to be “always on.”
-> How to think about a self-liquidating offer.
-> The clever “social proof” ad hack you will want to try immediately!
-> The 3 types of ads to start with.
-> How to know if you should create ads with long copy or short copy.
-> AI and what to expect from the platforms that’s a game changer when it comes to ad targeting.
-> And much more…
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Stacey Hughes
-> Ep 178 - How to Get Free Leads With a Self-Liquidating Offer - With Brandi Mowles
-> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> Alex Hanlon - Engine No. 2

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you.
Plus, we’re looking at the direct impact your business model has on your marketing choices.
When you get those choices wrong, it can be challenging to reach your money goals.
PLUS Get the BONUS Volume/Value Matrix Free Download!
This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now.
Listen to This Episode to Hear More About:
-> The 8 types of business models.
-> How to know if you have a “hybrid” business model.
-> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner.
-> The 4 types of Volume/Value business models we wish every business owner knew!
-> The one Volume/Vale quadrant you NEVER want to be in.
-> What to do if you find you have the WRONG business model.
-> 4 ways to change your business model
-> And much more…
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> FREE Volume / Value Matrix Download
-> Stu McLaren Membership Workshop
-> Ep 223 - Going from Reactive to Proactive Marketing
-> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> Anita McLachlan - Sequins & Sand

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom.
Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries.
With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts.
Listen to This Episode to Hear More About:
-> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success.
-> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month.
-> The FIRST question you need to ask yourself about your podcast before you monetise.
-> 7 ways to make money from your podcast (and Omar’s favourite!).
-> The “big gamble” Omar and Nicole took on their podcast… and how it paid off.
-> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship.
-> How Omar sells his course and other products from his podcast.
-> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars.
-> Why you don’t need a large audience to successfully monetise your podcast.
-> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years.
-> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead.
-> The sponsorship opportunities Omar says no to (and why).
-> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast.
-> Plus so much more!
 Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> Omar Zenhom
-> The $100 MBA Show
-> Ep 225 - How We Produce This Podcast
-> Sue Jalowiec - Knit It Now

BIG changes are coming that will impact every business that uses email marketing.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails!
These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list.
Listen to this episode to hear more about:
-> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk).
-> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant).
-> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general.
-> How you can take back control of your email deliverability.
-> The “non-verbal” message your email recipients could be sending that’s hurting your email deliverability (and what you need to do about it).
-> List “hygiene” practices and the ideal time to remove inactive subscribers from your email list.
-> The email re-engagement strategy this is SO SMART we wonder why we didn’t think of it before!
-> Cheryl’s top 3 strategies for re-engaging subscribers.
-> The big mistakes business owners make when it comes to navigating the big changes coming.
-> How to know if the changes apply to you (hint: they do!).
-> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!).
-> What to do to avoid getting stuck in SPAM filters.
-> Plus so much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
->  HerBusiness Network
-> Cheryl Rerick
-> Get Cheryl’s FREE Email Deliverability Workshop
->  Ep 11 - The Step 2 Secret
-> Google Postmaster Tools
-> Melanie Campbell - Confidently Peri

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough.
Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another.
But change can be daunting.
Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!
Listen to this Episode to Hear More About:
-> The conversation that sparked this 3-word mantra.
-> How to use this mantra to stop second-guessing yourself.
-> How to create an effective mantra (and why you might need one to “hack” your behaviour).
-> Why adding some whimsy to your mantra actually make it more effective.
-> The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo.
-> How Suzi used the central idea of this mantra when selling one of her businesses.
-> How to use this mantra to charge higher prices and get better at negotiating.
-> When and how to use this mantra to breakthrough, even if you feel totally out of your depth.
-> Plus so much more!
 Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network 
-> Made to Stick Book by Chip and Dan Heath
-> EP 174 - How to Create Time For Big Ideas That Grow Your Business
-> EP 204 - The Perils of Overthinking and Underdoing
-> EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing
-> EP 214 - The Hybrid Expert Revolution - With Ryan Levesque
-> EP 223 - Going from Reactive to Proactive Marketing
-> EP 224 - Exploding Mountains (When to Stop Offering a Product or Service)
-> EP 226 - Best Books For Content Marketing - 2024 Edition
-> Michelle Pascoe - Oops

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.”
But it’s not enough to have a super clear niche and really great messaging that speaks directly to them.
The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your business.
FREE DOWNLOAD
Finding Your Niche - 6 Thought-Starter Questions. We’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down.
Go here to get your list of questions now.
Listen to This Episode to Hear More About:
-> The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve).
-> The questions to ask yourself to confirm if you’re really OWNING your niche or not.
-> Real life examples of a Lawyer and Naturopath whose business growth EXPLODED when they doubled down on their niche and took massive OWNERSHIP of who they serve.
-> Michelle’s counterintuitive advice for serving FEWER people in a deeper way.
-> Why your customers need you to go “out on a limb” for them (and how to do it in a way that’s safe!).
-> How owning your niche will turn the tap onto more sales and create a pipeline of eager customers.
-> Plus so much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> HerBusiness Network
-> This is Marketing Book - Seth Godin
-> Don’t Make Me Think Book - Steve Krug
-> Episode 69 - Why You Need To Find Your Niche
-> Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
-> Episode 146 - The Power of a Niche with Shelley Brander
-> Angela Counsel - Embrace Program
-> Clint Salter
-> Shelley Brander - Knit Stars
-> Brigit Hallam - Throw Your Leg Over