100 episodes

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Suzi Dafnis | Michelle Falzon

    • Entrepreneurship
    • 5.0, 82 Ratings

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

    136 - How To Beat “Content Stress” By Changing This ONE Habit

    136 - How To Beat “Content Stress” By Changing This ONE Habit

    We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.”
    In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the “ESTIMATION Habit.”
    Listen to this episode to hear more about:
    Why we often underestimate what’s involved in a project and over estimate what we can get done - and why that’s a “perfect storm” for content stress The “content stress” moment Suzi avoided by accident (and why “Cancel-elation” is a thing!) Three things you can do RIGHT NOW to have a healthier “Estimation Habit” and bring your content stress levels down The 5 important things you need to ask yourself at the START of a project What a “campaign mindset” is and why you want to develop one The simple one-page planning process that can save you MANY of your content stress headaches and give you a more realistic sense of the scope of your projects. And much more. Also mentioned in this episode: HerBusiness Success Mastermind 7 Habits of Highly Effective People - Stephen Covey Content Sells Podcast EP78 - 3-Steps To Finally Getting ANY Big Content Project DONE! Jacqui Brauman - TBA Law

    • 37 min
    135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels

    135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels

    A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special “from the vault” training delivered inside the HerBusiness Network from PR Expert Candice Meisels.
    This training gives you a first-pass overview of what PR is and how to use it to be seen as an expert and get picked up by the media.
    Listen to this episode to hear more about:
    The stories of two HerBusiness Members and Masterminders who are having awesome PR wins right now One of the most common misunderstandings about what PR is and is not Why PR can be so powerful for SMALL business owners (and why it’s not just for big corporations with large budgets) How PR fits into your business and your marketing strategy Where the “PR Power” in your business is likely “hiding” and how to find it How to position yourself as an expert to the media Why you need to shrug off Imposter Syndrome to be seen and heard using PR And much more. Also mentioned in this episode: HerBusiness Success Mastermind Candice Meisels PR Amanda Farmer - Your Strata Property Peta Gillian - Strong Healthy Women Content Sells Podcast EP133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson Dr Robyn Miller - The Mental Load Project

    • 36 min
    134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")

    134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")

    Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.”
    Listen to this episode to hear more about: Why people very often buy for the bonuses you offer and how to create a compelling bonus The 3 types of bonuses you need to consider including in EVERY offer How to reward and incentivise your “Fast Action Takers” How to use bonuses in campaigns that have a set deadline where the offer goes away
    The kinds of bonuses that can spike sales even for “always available” products or services Stuck figuring out what YOU can offer as a bonus? Check out the tips Suzi and Michelle share in this episode The clever hack people like Jeff Walker, Amy Porterfield, Stu McLaren and Ryan Levesque use when coming up with their bonuses to make them a slam dunk Why you don’t always have to create something NEW as a bonus (and a clever idea for re-purposing a very specific existing service into a bonus) Why you need to always attach a dollar amount to your bonuses (and how to do that - including the recommended total value of your bonuses) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Podcast Ep 23 - How to Craft an Offer that Sells Ange Sinclair - Digestive Detective

    • 38 min
    133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson

    133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson

    The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot.
    Listen to this episode to hear more about: Why you might want to consider “batching” your photographs and doing a new photo shoot EVERY quarter How understanding your ideal client will guide you in the choices you make around how your photos look and feel The importance of STRATEGY and INTENTION when planning out your photo shoot How to get photos that “stop the scroll” on social media and get your ideal clients paying attention to you The important mindset shift from photos as static images to powerful beginnings to a STORY you are telling your customers Why you need to find the “uncommon commonalities” with your customers and VISUALISE those in your personal branding photos What you can learn from “the Cauliflower” example that will change how you see personal branding photography forever The single most important question you need to ask yourself BEFORE you choose your photographer and plan out your shoot How to use photos to build more trust with your audience The types of shots you need to get when you book your personal brand photo shoot The types of images that get the MOST ENGAGEMENT What Jamie learned about personal branding while grass skiing! And much more. Also mentioned in this episode: HerBusiness Success Mastermind Jamie Swanson’s Personal Brand Journey Podcast Jamie Swanson’s Photographer Training Website Tracy Harris - Mums With Hustle Content Sells Podcast Ep 102 - Instagram! Grow Your Audience (and Your Buyers) With Tracy Harris Erica Stacey - Scout Digital Training

    • 43 min
    132 - How To Create “Content Momentum” That Leads To Sales

    132 - How To Create “Content Momentum” That Leads To Sales

    Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you.
    The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers fall out of the process or they put unnecessary gaps, pauses or BLOCKS on their customers moving forward and buying from them.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon revisit a topic they talked about waaaay back in 2015 (Episode 11 The Step 2 Secret) and share how you can get and keep your leads and customers in momentum by always offering the next step (this concept might make sense to you but trust us, very few people really execute well on this!).
    Listen to this episode to hear more about: The easiest way to “kill” momentum and why you are probably doing this one thing right now in your marketing funnels If you offer a free trial, do this to keep the momentum going and get more people signing up sooner for your paid product or service The EXACT moment to keep people in momentum in your marketing (and the surprisingly easy way to do it) The mindset shift you need to make to really embrace and create Content Momentum Why it doesn’t matter if people consume your lead magnet or the step before… you STILL offer a next step (the reason why will have you rethinking your content strategy!) What you can learn from Tarzan when it comes to creating content momentum and a higher converting funnel Why the “Problem/Solution Dance” is key to creating and maintaining momentum and how to choreograph more of it in your marketing content And much more. Also mentioned in this episode: HerBusiness Success Mastermind Episode 11 - The Step 2 Secret Episode 66 - Turning Content Into Sales With The “Problem / Solution” Dance Ange Sinclair - Digestive Detective

    • 25 min
    131 - Evergreen Webinars - Content That Works For You

    131 - Evergreen Webinars - Content That Works For You

    Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel.
    When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky.
    In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful.
    Listen to this episode to hear more about: How to structure your webinar How you can use your webinar in different situations, other than a LIVE webinar to get results. The role of a lead magnet - when you use one to lead into your webinar, and when you don’t Ideal webinar “next steps” to offer once someone has seen your presentation Behind the scenes on HerBusiness most successful Evergreen Webinar strategy Suzi and Michelle’s PET PEEVE when it comes to Evergreen Webinars The BIG mistake most marketers make when going “evergreen” and how it can hurt your credibility Why you never want to “pretend” you evergreen webinar is live The easy way to get your first Evergreen Webinar recorded and ready Advice on how and when to offer the webinar after someone opts in - is it minutes, hours or days in the future? The answer might surprise you. And much more. Also mentioned in this episode: HerBusiness Success Mastermind Episode 56 - Webinars That Sell Episode 4 - Finding Your Marketing Mountain Evergreen Webinar Tools: Stealth Seminar Easy Webinar Webinar Ninja EverWebinar Chiron Spectra

    • 52 min

Customer Reviews

5.0 out of 5
82 Ratings

82 Ratings

Jeff @ Imagery by Jeff ,

Jamie Rocks It

I was put onto your podcast by Jamie Swanson after completing her Story Telling Sessions course.
You have great content in general but was great to hear Jamie talk today.

QuirkyInStKilda ,

Thanks

Thanks Suzi and Michelle. I am loving the series and your wonderful advice. Always too much to implement but there is always something for me to take away 😊. Regards Maree Burgess

Laverne@chironspectra ,

Strong Hooks!

Loved it! Loved it! Loved! And importantly you get to the point of your podcast fast! Great for time poor professionals. Keep doing what you do 🙏

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