14 episodes

For business owners who don't want to jump up and down on social media all day, nor get their picture taken next to Lamborghinis just to update their profile picture.

For business owners who still want to grow their business by using proven strategies and not working overtime every day.

The 'CraigMarty.com Podcast' is for you. Tune in to hear more about who I am and what I stand for in the first few episodes.

Connect with me here:

https://craigmarty.com

and

https://facebook.com/mrcraigmarty

CraigMarty.com Podcast Craig Marty

    • Business

For business owners who don't want to jump up and down on social media all day, nor get their picture taken next to Lamborghinis just to update their profile picture.

For business owners who still want to grow their business by using proven strategies and not working overtime every day.

The 'CraigMarty.com Podcast' is for you. Tune in to hear more about who I am and what I stand for in the first few episodes.

Connect with me here:

https://craigmarty.com

and

https://facebook.com/mrcraigmarty

    Mother Nature Rules Business

    Mother Nature Rules Business

    Episode 14
    As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it. 
    However the accurate way to put this is that our future relies on us selling the thing that customers really want.
    It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
    Right way At the right price With the right conditions  ...and so on. All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads. 
    If you've tried to sell something but it didn't work... this episode is for you. 
    -
    DO YOU WANT A FREE COPY OF MY BOOK ON HOW TO GET CUSTOMERS FROM FACEBOOK ADS?
    OK - JUST TAP HERE NOW AND TELL ME WHERE TO SEND IT.

    Would you like more tips on using the internet to get more customers for your business? Well then follow me on Facebook HERE. 
    -
    EPISODE TRANSCRIPT:
    The term “mother nature” gets used to describe lots of things that don’t make a whole lot of logical sense. 

    When you hear things like “mother nature rules” or “mother nature decides”, that’s the kind of thing I’m talking about. 
    ‘Mother nature’ itself comes from Greek mythology. At the time and maybe still now, I don’t know… 
    The people believed that there was a goddess called Gaia who created herself and then created the earth and the ecosystem all around the earth. Or something like that. 
    Obviously I’m not a professor or student of greek mythology but it’s interesting to hear where the term came from. 
    Now, let me tell you why I’m talking about this…
    It’s What Moves People To Do Things and To Buy Things As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it. 
    However the accurate way to put this is that our future relies on us selling the thing that customers really want.
    It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
    Right way At the right price With the right conditions  ...and so on.  Predictions in Marketing. Before I get into the next bit here in this post I need to say that when I talk about “ads and marketing that work”, I’m only ever talking about Ads that cost you $1 and give you back $2 (there’s a lot more to be said about that but i’ll leave that for another day). 
    All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads. 
    Now remembering how I judge if a marketing message has worked or not (based on getting MORE than $1 when you spend $1) I know that the majority of Ads businesses put out into the world ARE NOT effective! 
    The business owner might feel good about it, and they might love the design or the video or the image or whatever…. But if it didn’t make them more than it costs than it didn’t work. 
    To think that someone can write one Ad, put it out into the world and have it be a winning Ad on the first try isn’t realistic.
    I’m talking about a winning Ad. Something you can continue to run for weeks and months and maybe years and have it consistently give you $2 for every $1 it’s costing you.  
    You might get a couple of customers and then it might fizzle out the next day, that’s not a winning Ad.

    Where Mother Nature Comes In There's a simple reason why it’s not that easy, it’s mother nature. 
    How can one person predict what 1,000 people will think without any prior information?
    In marketing especially now in the internet age of marketing we talk about Ads in 1,000 people groups. 
    It makes no sense to judge anything on what 2 people think, nor 10 nor 100… 1,0

    • 20 min
    1 Prediction That Came True

    1 Prediction That Came True

    Episode 13 (The lucky one). 
    Welcome again to the CraigMarty.com podcast.  
    This is a quick episode for business owners who love to stay up to date and read or watch information on new tech and new gadgets and things like that. 
    My point here is that it’s usually a black hole for your time and effectiveness. 
    If you’re a mechanic and you need to know what the new specifications for the new motor Ford are releasing this year, that’s different. That’s not what I’m talking about on this episode.
    Press *PLAY* now and tune in. 
    --
    Question for you: Have you ever spent $50 - $100 or maybe even more on Facebook Ads, but never got a real customer from it?  Yes?
    Maybe you got a couple of likes...but likes don't pay you money. 
    When Facebook Ads become available, I started trying to get some leads and sales on there too...but I didn't get it work for a loooong time. 
    Fast forward to 2021 and I've written a book on it. See the book and the details of what comes with it HERE >
    Talk soon, 
    Craig Marty
    www.craigmarty.com 
    www.facebook.com/mrcraigmarty 
     
     

    • 15 min
    How To Finally Get Results

    How To Finally Get Results

    Episode 12
    Welcome back to the CraigMarty.com Podcast 
    So I don't really like being on camera, but sometimes it pays to record a video.
    That's what this episode of the podcast is about. If you're trying to sell a product or a service this will be a great episode for you to tune into. 
    Just facts here. No fluff.
    Enjoy a quick story about a video disaster I had recently while trying to record the video for my newly updated book on Facebook Ads. 
    Get a copy of the book here >
    Sometimes things don't go to plan and I talk about this here on this episode..
    ...and also WHY it's very important to make sure you're focused on the right things. 
    TAP *PLAY* listen to the episode and enjoy. 
    Talk soon, 
    Craig Marty
    www.craigmarty.com 
    www.facebook.com/mrcraigmarty 

    • 23 min
    Avoid This 1 Mistake Marketing Online

    Avoid This 1 Mistake Marketing Online

    Episode #11
    To get a free copy of the Facebook Ads book I talk about on this episode just go to: https://craigmarty.com/facebook and tell us where to send it.
    This episode of the CraigMarty.com Podcast will uncover the BIG thing that 98%+ of business owners do when they try to market their product or service online. 
    I'm confident you see it every day. 
    There's no surprise that most marketing fails to return the owner more than what they spent on Ads. 
    This episode has a nice example that I saw out in the wild in one of my local malls, I think you'll like. 
    PRESS PLAY - listen in and enjoy this episode. 
    To view the website, go to: https://craigmarty.com/blog 
    Talk soon
    Craig.
    P.S. And one more thing while you're here...
    If you are enjoying this podcast. Please:
    1. Subscribe now and get the new episodes automatically when I load them up. 
    and 
    2. Connect with me and say hello at:
    Facebook: https://www.facebook.com/mrcraigmarty 
    Website:    https://craigmarty.com 
    =====
    Also, on this episode I talk about my updated book on Facebook Ads. To get your free copy of this while it's still available go to this URL right now: https://craigmarty.com/facebook 
    ...and just tell us where to send it. 
    Enjoy.

    • 18 min
    I'll Upset Some, But I Admit It!

    I'll Upset Some, But I Admit It!

    Episode #10
    In the last episode I said I was going to talk about why Michael Jordan wasn’t as good as everyone makes him out to be.. But that’s not true. 
    Growing up in Australia we had the Chicago Bulls and Michael Jordan hype in the early 90’s I think it was. We had the basketball trading cards in school but that kind of drifted away as quickly as it came in. 
    I literally never watched a game of basketball and have still never watched a full game of basketball. It’s not as much of a popular sport here in Australia as some others like Australian Rugby for example. 
    Even though I’d never watched a game, we knew all about Michael Jordan.
    I learnt a lot more though after watching the Netflix documentary on the Chicago Bulls during the Jordan era. 
    What lesson did drive home and make simply obvious?
    Turn in and listen to this episode for my take on it. 
    -
    Craig.
    P.S. And one more thing while you're here...
    If you are enjoying this podcast. Please:
    1. Subscribe now and get the new episodes automatically when I load them up. 
    and 
    2. Connect with me and say hello at:
    Facebook: https://www.facebook.com/mrcraigmarty 
    Website:    https://craigmarty.com 
    =====
    Also, I'm have a free web class coming up where I'll be going into detail about how to grow a business the right way so you can continue to grow it but now have to work full time hours. 
    Check when the next web class is on and register your seat here. 
     

    • 16 min
    1 Hours Work for 10 Hours Pay

    1 Hours Work for 10 Hours Pay

    Episode #9
    I remember when I was getting started in the self-employed, business owner world, two of the main motivators for me were:
    To earn money with less time invested from my side. To have more spare and free time.  Yes obviously those to things are very closely related but having more money and having more time were the two main things. Actually, now I am thinking of it, it was not necessarily to have MORE money back then. 
    Replacing my salary was the goal for me. Having the same amount of money in my own business as what I did from my employer was what I had in my mind as the goal. 
    However, when I started working for myself none of those wishes were granted and I found myself in a place where most business owners live. 
    I was probably lucky somewhat to get out of it, but now let me tell you in this episode how I did it. 
    Press *play* right now and listen in. 
    -
    By the way, I'm holding a free web class online that you should come and join too if you like this podcast. 
    It's more of the same, but better and more in depth. 
    Click here to register - And find out when the next web class is scheduled for. 
    Talk soon, 
    Craig.
    P.S. And one more thing while you're here...
    If you are enjoying this podcast. Please:
    1. Subscribe now and get the new episodes automatically when I load them up. 
    and 
    2. Connect with me and say hello at:
    Facebook: https://www.facebook.com/mrcraigmarty 
    Website:    https://craigmarty.com 

    • 24 min

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