1 hr 1 min
Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe Ecomm Breakthrough
-
- Entrepreneurship
Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
Chris McCabe, Founder of eCommerce Chris - Former Amazon Insider. He knows Amazon from the inside out. After several years evaluating seller account performance and enforcing Amazon’s policies, he became a consultant and launched ecommerceChris.com. Now, he teaches his clients how to think like Amazon. His insider knowledge helps sellers to protect their accounts and appeal listing restrictions.
> Here’s a glimpse of what you would learn….
Understanding Amazon's perspective and strategies for account protectionMisconceptions and enforcement trends related to influencer marketing and product giveaways on AmazonChallenges and strategies for brand owners dealing with abuse and intellectual property (IP) violations on AmazonCrackdown on listing optimization attempts and the challenges related to compliance flagsInsert cards and product packaging strategiesImportance of adhering to Amazon's guidelines and avoiding practices that could be perceived as incentivizing biased reviewsPower imbalance between sellers and the marketplaceRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceDetails about the upcoming seller Velocity conferenceEncouragement to seek expert help when facing challenges in the e-commerce spaceDetails about the Seller Velocity conference, including a discount code, and how to reach out to Chris McCabe for conference inquiries or services.
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews.
Action item #2: A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly.
Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastecommerceChrisProsper ShowSeller Velocity Conference use SVC24NYC when you register to get 25 % offAmazon Brand RegistryAmazon Unbound Book by Brad Stone
Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedIn
Related Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners
Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
Chris McCabe, Founder of eCommerce Chris - Former Amazon Insider. He knows Amazon from the inside out. After several years evaluating seller account performance and enforcing Amazon’s policies, he became a consultant and launched ecommerceChris.com. Now, he teaches his clients how to think like Amazon. His insider knowledge helps sellers to protect their accounts and appeal listing restrictions.
> Here’s a glimpse of what you would learn….
Understanding Amazon's perspective and strategies for account protectionMisconceptions and enforcement trends related to influencer marketing and product giveaways on AmazonChallenges and strategies for brand owners dealing with abuse and intellectual property (IP) violations on AmazonCrackdown on listing optimization attempts and the challenges related to compliance flagsInsert cards and product packaging strategiesImportance of adhering to Amazon's guidelines and avoiding practices that could be perceived as incentivizing biased reviewsPower imbalance between sellers and the marketplaceRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceDetails about the upcoming seller Velocity conferenceEncouragement to seek expert help when facing challenges in the e-commerce spaceDetails about the Seller Velocity conference, including a discount code, and how to reach out to Chris McCabe for conference inquiries or services.
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews.
Action item #2: A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly.
Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastecommerceChrisProsper ShowSeller Velocity Conference use SVC24NYC when you register to get 25 % offAmazon Brand RegistryAmazon Unbound Book by Brad Stone
Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedIn
Related Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners
1 hr 1 min