1 hr 4 min
CRM Playaz on TikTok: Respect for Customer Data Trumps Huge Engagement Numbers One on One Interviews
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- Business
Last week Microsoft made it known publicly that it was interested in acquiring a stake in TikTok, a wildly popular video sharing platform that has been in the news a lot lately. But the Microsoft news seemed to set off a bunch of reports that other companies were also interested, including Apple and Twitter.
In fact so many TikTok acquisition stories started cropping up my CRM Playaz co-host Paul Greenberg and I started exploring whether we should put a bid together… OK I was just kidding on that one. And yes, I didn’t need to say I was just kidding for you to know I was just kidding. But with all the TikTok acquisition talk going on, the Wall Street Journal published a report this week that found TikTok “skirted a privacy safeguard in Google’s Android operating system to collect unique identifiers from millions of mobile devices”.
Given this news and the obvious repercussions it has for data privacy, what does this say about the dedication to customer experience if any company decides to buy TikTok knowing all of this? It’s an internal conversation big companies are having. With 800 million active daily users TikTok is creating a level of stickiness and engagement most companies crave, but are the black hat tactics with user data allegedly being performed worth the potential legal issues? And more importantly is it worth losing the trust you’ve built up with your customer base?
Last week Microsoft made it known publicly that it was interested in acquiring a stake in TikTok, a wildly popular video sharing platform that has been in the news a lot lately. But the Microsoft news seemed to set off a bunch of reports that other companies were also interested, including Apple and Twitter.
In fact so many TikTok acquisition stories started cropping up my CRM Playaz co-host Paul Greenberg and I started exploring whether we should put a bid together… OK I was just kidding on that one. And yes, I didn’t need to say I was just kidding for you to know I was just kidding. But with all the TikTok acquisition talk going on, the Wall Street Journal published a report this week that found TikTok “skirted a privacy safeguard in Google’s Android operating system to collect unique identifiers from millions of mobile devices”.
Given this news and the obvious repercussions it has for data privacy, what does this say about the dedication to customer experience if any company decides to buy TikTok knowing all of this? It’s an internal conversation big companies are having. With 800 million active daily users TikTok is creating a level of stickiness and engagement most companies crave, but are the black hat tactics with user data allegedly being performed worth the potential legal issues? And more importantly is it worth losing the trust you’ve built up with your customer base?
1 hr 4 min