56 episodes

Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

Customer Centric Marketing for Business with Dan MacInnis Dan MacInnis - Small Business Customer Centric Marketing

    • Marketing
    • 4.9 • 8 Ratings

Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

    Webinar 3

    Webinar 3

    Last session bringing all the information together.

    • 1 hr 14 min
    Webinar 2: How to market your business during this challenging COVID environment

    Webinar 2: How to market your business during this challenging COVID environment

    This is the 2nd in our series and explores the following:
    Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
     Step 4. Digital connector: How to immediately increase the impact of your digital presence.

     Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.

     Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
    To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com

    • 1 hr 34 min
    Webinar 1. Marketing During the COVID

    Webinar 1. Marketing During the COVID

    This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/

    • 1 hr 25 min
    Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super.
    To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com
    Follow on Twitter: #connectcx

    • 27 min
    Happy Customers Everywhere with Bernd Schmitt

    Happy Customers Everywhere with Bernd Schmitt

    Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business.
     
    To learn more about Bernd visit his website MeetSchmitt
    To buy the book go to Amazon

    • 22 min
    The Marketing Performance Blueprint with Paul Roetzer

    The Marketing Performance Blueprint with Paul Roetzer

    Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.

    His website is pr20/20.com and you will find a link to his book and great resources here.

    • 26 min

Customer Reviews

4.9 out of 5
8 Ratings

8 Ratings

0-omaddyo-0 ,

good marketing "therapy"!!

this podcasts gets you to really think about why you use marketing and how to get the best out of it
good advice and good ideas to take away

Matt F. A ,

Marketing for small business

Instructive and accessible advice for small business.

KMarCuz ,

Dan knows her stuff! Great ideas!

These podcasts give clear, direct and most importantly down to earth real advice for small business owners. I found them really informative and easy to follow. They have given me new insight and some great creative ideas to apply!

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