Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Last session bringing all the information together.
Webinar 2: How to market your business during this challenging COVID environment
This is the 2nd in our series and explores the following:
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
Step 4. Digital connector: How to immediately increase the impact of your digital presence.
Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.
Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com
Webinar 1. Marketing During the COVID
This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/
Connect - How to use Data and Experience Marketing to Create Lifetime Customers
Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super.
To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com
Follow on Twitter: #connectcx
Happy Customers Everywhere with Bernd Schmitt
Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business.
To learn more about Bernd visit his website MeetSchmitt
To buy the book go to Amazon
The Marketing Performance Blueprint with Paul Roetzer
Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.
His website is pr20/20.com and you will find a link to his book and great resources here.
Customer ReviewsSee All
good marketing "therapy"!!
this podcasts gets you to really think about why you use marketing and how to get the best out of it
good advice and good ideas to take away
Marketing for small business
Instructive and accessible advice for small business.
Dan knows her stuff! Great ideas!
These podcasts give clear, direct and most importantly down to earth real advice for small business owners. I found them really informative and easy to follow. They have given me new insight and some great creative ideas to apply!