Dear Video

Peter Preston
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  • MARKETING
Dear Video

Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.

  1. 20/01/2021

    032 How to 53X your chances of ranking on page 1 with Robert Cassard

    Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans. Here’s just some of what you’ll learn from Robert: What authenticity means and why it wins in video How to use video at every stage of a customer lifecycle The #1 way to boost your SEO rankings (yes, it involves video) You can find Robert online here: Videogrowthhacker.com YouTube Robert Cassard about guitar

    1h 3m

  2. 13/01/2021

    031 Tell your viewers what to do next with Paul Matthew

    Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content. Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business: Why you shouldn’t worry about how long your videos are, but how boring they are How adding closed captioning to your social video can get you more viewers How he turns one long-form video into dozens of pieces of shareable content FREE BONUS CONTENT: Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew You can find Paul here: PaulMatthewMedia.com Paul on LinkedIn

    39 min

  3. 23/12/2020

    030 Value your work and value your time with Trey Morrow

    Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story. Find more from Trey here: TreyMorrow.com LocalTakes.com

    51 min

  4. 16/12/2020

    029 How Jill Addison positions her business to grow

    Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just accelerated this year. Jill also shares how her business model has positioned her business for growth across multiple verticals, so whether you’re a business owner, a marketer, or a video producer, there’s something in this episode for you. Find more from Jill here: FA Client Machine LinkedIn NB: Sometimes the links above don't actually work... So here they are in typable format: FA Client Machine - http://bit.ly/FACMachine LinkedIn - http://bit.ly/JAddison

    31 min

  5. 09/12/2020

    028 How Adam Harder creates content that aims for the heart

    Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing. With three degrees and a ton of experience, Adam knows his stuff. Here’s just a bit of what you’ll learn from Adam in this episode: How to tell stories that aim for the heart Why patience is key to finding, telling, and producing great stories Where to look for good stories (hint: it’s probably not where you think you should look first) A note about the audio: Something funny happened to the audio in this episode, and both tracks (Adam's and mine) have some noise that refused to be edited out. There's still heaps to learn in this convo, so press play and have a listen. ~Peter Here’s where to find Adam online: LinkedIn Adam’s portfolio Digital Ocean on YouTube

    50 min

  6. 02/12/2020

    027 Why and How to Publish A New Video Every Day with Nina Froriep

    Nina publishes a new video every day of the work week and she can tell you exactly how to do it too. Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses. Listen in as Nina and I talk video strategy, her K.I.S.S. approach to making high-impact videos (that she often makes right on her phone) and more: Why you either have a video strategy or you're screwed Hear what Nina means by "one video, one message, one touchpoint" How she bulk produces her videos so she can show up and help people every day Where to find Nina: Nina on LinkedIn Clockwise Productions

    43 min

  7. 19/11/2020

    026 Ask your customers to invest in your growth with Trevor Hellman of Hudl

    Do you ever wish your customers could see your vision for your company? Trevor Hellman is a Senior Video Producer at Hudl, a forward-thinking sports analytics company. In this episode, Trevor shares how he and Hudl use brand storytelling to get customers to buy into the direction the company is going. They’re educating customers on where Hudl is going and asking them to invest in the company’s growth and come along for the ride. Yes, it’s brand storytelling, but Trevor puts his customers at the heart of the story. Here’s what you’ll learn from this episode: -- How to get customers to invest in your growth by putting them first -- Why knowing your core values and sticking to them makes communicating with customers easier and way more effective -- When to share your customers’ stories internally Find Trevor and his work here: Hudl.com Hudl on Instagram Hudl on YouTube Trevor on LinkedIn Breakthrough Summit Live

    38 min

  8. 11/11/2020

    025 Translating ideas into visual stories with Adam Palmer

    Adam Palmer thinks you should make more art. In this conversation, Adam and I talk about how companies can take their ideas and translate them into visual stories that move an audience closer to the brand. We also touch on why you should only show your best work - and why you should keep some of your videos to yourself. You should listen if: You aren’t sure if video is right for your business You want your brand to be more bold You’re a producer looking for ways to showcase your best work and add value to your clients Find Adam online here: FalseColour.co.uk @AdamPalmerDP on Instagram

    43 min
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About

Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.

Information

  • Creator
    Peter Preston
  • Years Active
    2020 - 2021
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Peter Preston
  • Show Website
    Dear Video

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