223 episodes

DemandGen Radio shares with you the methods and technologies for high performance B2B marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Founder and CEO of DemandGen, and best-selling author, public speaker, and marketing technology futurist.

DemandGen Radi‪o‬ OC Talk Radio

    • Marketing

DemandGen Radio shares with you the methods and technologies for high performance B2B marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Founder and CEO of DemandGen, and best-selling author, public speaker, and marketing technology futurist.

    #214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More

    #214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More

    Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams.Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw

    • 35 min
    #213 ABM Trials and Tribulations ft. Moira van den Akker

    #213 ABM Trials and Tribulations ft. Moira van den Akker

    Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and more.
    Check out our updated demand center poster here: https://resources.demandgen.com/worksheets/demandfactorytemplate
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    Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw

    • 46 min
    #212 The Birth of DemandGen ft. Jill Rowley

    #212 The Birth of DemandGen ft. Jill Rowley

    Jill Rowley joins me in this podcast episode as we reflect on our partnership and the impact we’ve had on the marketing industry over the last decade. Jill was there when DemandGen was founded and it’s only fitting that she joins me in this episode on the day that DemandGen officially becomes BDO Digital. Listen as Jill and I share how our partnership formed, how we’ve supported each other throughout our careers, and what the future looks like for both of us.
    Watch the video version of this podcast episode on DemandGen TV: https://youtu.be/LEq8s8V3p4w
    Additionally, give this podcast a listen on the PartnerUp Podcast where Jill discusses creating partner categories and ecosystems as she did with David/DemandGen: https://www.partneruppodcast.com/blog/010-jill-rowleys-first-podcast-on-partnerships-creating-categories-and-partner-ecosystems
    ---
    Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw

    • 50 min
    #211 The Importance of Knowing Your Customer ft. Ash Parikh

    #211 The Importance of Knowing Your Customer ft. Ash Parikh

    Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.
    Links mentioned in this episode:
    Manufacturing Demand Book: https://bit.ly/37zkhVw
    [Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU
    Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo
    ---Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS 

    • 50 min
    #210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition

    #210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition

    Yesterday we announced that DemandGen will be joining BDO Digital. In this podcast episode, I share the full story behind this acquisition, what the future looks like for DemandGen, and how joining BDO Digital will help us grow and better serve our clients.Read the full press release here: http://bit.ly/3raipvo Watch the video version of this podcast here: https://youtu.be/DTXyR4PPpww

    • 29 min
    #209 The Evolution of MarTech ft. Bruce Lehman

    #209 The Evolution of MarTech ft. Bruce Lehman

    Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the evolution of the marketing operations function as well as the current state of the marketing technology space. Listen as we share how to evaluate your tech stack, how vendors should be pitching their products and services to marketing operations professionals, compare leading tech vendors, and more. Plus, at the end of this episode, I share exciting news regarding the future of DemandGen.As mentioned in this episode, check out this video of Sendoso on DemandGen TV: https://youtu.be/sRQN0pKl-kY Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw

    • 38 min

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