Demystifying Influencer Marketing for Ecommerce Brands The Jeff Bullas Show

Hector Pantazopolous has over 10 years of experience in the online advertising and marketing industries. Hector co-founded SourceKnowledge to help e-commerce and retail brands to gain incremental lifts in sales by turning store catalogs into a shopping feed.
Stores successfully use the SourceKnowlege platform to access in-market shoppers on comparison shopping engines, channel-driven content sites, in-text ads, native placements, influencers and deal sites.
Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Toronto, Vancouver and Los Angeles.
Hector has seen the fluctuations evident in today’s e-commerce marketplace, particularly the impact of micro and nano influencers as a way for more businesses to drive sales.
What you will learn What led Hector into the digital platform space An overview of how Hector’s company SourceKnowledge works How to identify and manage influencers with the ability to offer effective advertising How SourceKnowledge diversifies risk across e-commerce platforms Hector shares his biggest learnings as an entrepreneur in the digital space Plus loads more!