4 episodes
Digital Audio Advertising: State of the Nation IAB Australia
-
- Technology
-
-
4.5 • 2 Ratings
-
On the 8th February the IAB and some of the key players in Australian Digital Audio gathered at PwC Sydney for a presentation and discussions around the results of the IAB "Audio Advertising: State of the Nation" trade survey.
The survey, supported and produced by ARN, Eardrum, Nova Entertainment, Pandora, SCA and Spotify, in conjunction with Hoop Group, reviews how agencies and marketers currently are using different forms of audio advertising including broadcast radio, DAB+, streaming digital audio and podcasts and delves into their plans for 2017.
In addition to discussions around the survey findings, we also had a key presentation on creative opportunities for brands within Digital Audio space presented by Eardrum, followed by a panel session on the opportunities and challenges for the digital audio advertising sector in 2017. The panel included:
- Chris Freel, Commercial Director ANZ, Pandora
- Steve Brown, Head of Digital Sales, SCA
- Geraint Davies, COO of iHeartRadio Australia
- Andrea Ingham, Director of Sales ANZ, Spotify
- Ashley Earnshaw, Chief Investement Officer, Carat
-
Digital Audio Advertising: Overview of Podcasts (60 secs)
We give you a quick overview of what to expect from our three podcasts in this 60 second teaser. Want to learn more? Listen to the podcasts.
-
EP. 3: Audio Industry Panel Discussion
Experts from Australia's Digital Audio Advertising Industry discuss the state of digital audio, it's challenges and advantages in a panel discussion moderated by IAB CEO Vijay Solanki. Featured are:
•Chris Freel, Commercial Director ANZ, Pandora
•Steve Brown, Head of Digital Sales and Operations, Southern Cross Austereo
•Geraint Davies, Chief Operating Officer, iHeartRadio Australia & Asia
•Andrea Ingham, Director of Sales ANZ, Spotify
•Ashley Earnshaw, Chief Investment Officer, Carat Australia -
EP.2: Ralph Van Dijk, Eardrum
Ralph Van Dijk from Eardrum discusses the evolution of audio and gives us the dos and don'ts of audio advertising with examples from his vast industry experience.
-
EP. 1: Vijay Solanki & Gai Le Roy
IAB CEO Vijay Solanki and Director of Research Gai Le Roy introduce the conference and give a snapshot of the state of digital audio advertising in Australia.