3 episodes

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

Digital Mountaineers Uplers

    • Business

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

    Taryn Williams (CEO & Founder of theright.fit & WINK models)

    Taryn Williams (CEO & Founder of theright.fit & WINK models)

    DOWNLOAD the Show Notes: https://bit.ly/3e7xabT

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Taryn Williams CEO & Founder of theright.fit. and WINK models.
    About the guest: Taryn has proven herself as one of Australia's most prolific entrepreneurs in the tech startup and media industry. As well as being a digital influencer, Taryn works with a number of global brands as an ambassador, appears extensively in the media and is a speaker of choice for leading industry conferences.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:
    1:28 - COVID-19 check in
    3:05 - What is theright.fit?
    5:28 - Becoming your own competitor, cannibalising your own business
    8:02 - Launching a 2-sided marketplace
    11:20 - Challenges in balancing supply and demand in a 2-sided marketplace
    16:00 - Importance of community building
    19:27 - How to create content for your audience to build trust
    22:00 - User experience on theright.fit
    23:30 - Broader industry changes in influencer campaigns
    25:50 - Tips on how to best work with influencers
    29:17 - How theright.fit differentiates in the market
    33:25 - Challenges with Tik Tok in 2020 for digital marketers
    37:09 - Advice for brands looking to create more influencer content
    40:02 - Advice for those looking to start a 2-sided marketplace
    43:00 - Taryn's thoughts on where the gig economy is heading
    45:45 - What's next for theright.fit?

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 47 min
    Moby Siddique (CEO & Co-Founder of RedPandas Digital)

    Moby Siddique (CEO & Co-Founder of RedPandas Digital)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency.

    About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    1:25 - COVID-19 Check in
    3:27 - About Red Pandas.
    4:29 - Discussion around customer value journey and contextual marketing
    9:27 - 3 pieces of video content all businesses need
    13:15 - Marketing videos vs sales videos
    15:15 - How to translate face to face sales into a video
    18:20 - Produced content vs low cost content
    21:40 - Content repurposing framework
    25:05 - Tik Tok discussion
    30:33 - Tik Tok demographic changes and advice for Tik Tok
    32:53 - How to pre-program trends on Tik Tok
    35:57 - Hubspot discussion
    39:00 - Working with Hubspot
    40:38 - Discussions on automation
    44:45 - Tips starting an agency

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 49 min
    Aaron Agius (Managing Director & Founder of Louder.Online)

    Aaron Agius (Managing Director & Founder of Louder.Online)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Aaron Agius Managing Director & Founder of Louder.Online, a global digital marketing agency.

    About the guest: Aaron Agius has been featured by The Huffington Post, Forbes, HubSpot, Inc., Content Marketing Institute, Entrepreneur and the Sydney Morning Herald. In 2019 he released his first book titled Faster Smarter Louder which became an Amazon bestseller.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:

    1:32 - COVID-19 check in
    2:45 - Challenges and advice for working with remote teams across the globe
    5:41 - Louder Online's approach to team structure in a global setup
    7:48 - Maintaining a high standard in remote teams
    11:18 - Advantages to letting employees have side hustles and bringing expertise in house
    12:20 - Sticking to best practices for SEO from era to era
    15:45 - How to speak to a client about SEO vs Performance Marketing
    23:45 - How to approach writing for large publications
    25:38 - Key pieces of advice for writing and publishing blog content and personal branding
    31:00 - Processes for repurposing and distributing content
    34:17 - Talking about Aaron's book Faster Smarter Louder
    38:00 - Reflecting on writing his first book and what's next?
    41:05 - Final thoughts

    What is Digital Mountaineers?

    Each week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 43 min

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