7 episodes

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

Digital Mountaineers Uplers

    • Business

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem.

    Andrew King (Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group)

    Andrew King (Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Andrew King, Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group.

    About the guest: Andrew King is the Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group, a global technology company that provides an email marketing platform that's easy to use yet extremely powerful and a part of CM Group's family of brands.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:

    1:30 - Introduction
    1:55 - Check in with Campaign Monitor
    2:15 - The history of Campaign Monitor & CM Group
    6:06 - How brands in CM Group work together
    9:54 - How Campaign Monitor uses data to evolve their products
    12:02 - Discussion around Andrew's role
    16:40 - How CM Group looks at competitors
    21:35 - Reiterating and building products
    23:55 - How CM Group look at acquiring brands
    27:35 - Unique aspects of CM Group
    28:55 - Why do people want to move ESPs?
    30:40 - Changes to email marketing from Andrew's perspective
    34:10 - What changes are coming to email?
    38:00 - How email UI will become more simple

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 40 min
    Craig Wilson (Managing Director of Sticky Digital)

    Craig Wilson (Managing Director of Sticky Digital)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Craig Wilson Managing Director of Sticky Digital.

    About the guest: Craig Wilson is the Managing Director of Sticky Digital, a dedicated digital marketing agency that specialises in marketing for the financial services and healthcare industries.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    1:30 - Check in
    4:00 - Discussions about remote working
    6:35 - Flexibility in agency world
    8:10 - Starting digital marketing agency Sticky
    15:10 - Transition from traditional to digital marketing
    20:10 - Evolution of digital agency
    24:30 - Discussing Sticky's workshop process
    28:15 - Changing the dynamic of agency relationship
    30:15 - Naming the accelerator
    35:00 - Approach for consultancy, different courses
    37:15 - Not being emotional
    39:30 - Understanding your audience
    42:00 - Future of digital agencies

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 46 min
    Eyal Levi (Founder & CEO of URM Academy)

    Eyal Levi (Founder & CEO of URM Academy)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Eyal Levi Founder & CEO of URM Academy.

    About the guest: Eyal Levi is the Founder & CEO of URM Academy, the world's best online school for rock and metal producers. He is also a critically acclaimed educator, musician and producer and his podcast, The URM Podcast is the #1 most downloaded podcast in audio.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:

    1:20 - COVID-19 check in
    3:02 - Discussion about remote teams
    7:00 - What is URM? Eyal's journey
    23:30 - Discussing online education
    29:00 - How to start an online course
    31:30 - Talking about customer journey with URM
    39:30 - Discussion around building Facebook communities
    47:00 - URM's online course strategy
    57:00 - What content URM produces every month
    1:05:00 - Future of online education
    1:13:30 - Tips to starting an online course

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 1 hr 24 min
    Zaid Alsulaibi (CEO of Christian Paul Watches & Founder of AM Group)

    Zaid Alsulaibi (CEO of Christian Paul Watches & Founder of AM Group)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Zaid Alsulaibi CEO of Christian Paul Watches & Founder of AM Group.

    About the guest: Zaid Alsulaibi is the CEO of Christian Paul Watches, renowned Australian watch brand that can be found in over 300+ stores on the globe, and Founder of AM Group, an up and coming brand development consultancy agency.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:

    1:30 - Introduction
    3:12 - Tactics for clients during post-pandemic world
    12:15 - Working with clients on projects during 2020
    16:00 - Taking advantage of reduced competition in the market
    18:15 - Opportunities to adapt
    19:10 - Starting Christan Paul, launching with Instagram Influences
    22:45 - Early days of Instagram Influencer marketing
    23:30 - Discussing dropshipping hacks
    24:30 - You either have time or money
    26:55 - Influencer marketing in 2020
    31:30 - Working with Microinfluencers & Macro Influencers
    33:00 - Tammy Hembrow
    36:45 - Importance of Authenticity
    39:10 - Business Process

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 46 min
    Taryn Williams (CEO & Founder of theright.fit & WINK models)

    Taryn Williams (CEO & Founder of theright.fit & WINK models)

    DOWNLOAD the Show Notes: https://bit.ly/3e7xabT

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Taryn Williams CEO & Founder of theright.fit. and WINK models.
    About the guest: Taryn has proven herself as one of Australia's most prolific entrepreneurs in the tech startup and media industry. As well as being a digital influencer, Taryn works with a number of global brands as an ambassador, appears extensively in the media and is a speaker of choice for leading industry conferences.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    Time stamps:
    1:28 - COVID-19 check in
    3:05 - What is theright.fit?
    5:28 - Becoming your own competitor, cannibalising your own business
    8:02 - Launching a 2-sided marketplace
    11:20 - Challenges in balancing supply and demand in a 2-sided marketplace
    16:00 - Importance of community building
    19:27 - How to create content for your audience to build trust
    22:00 - User experience on theright.fit
    23:30 - Broader industry changes in influencer campaigns
    25:50 - Tips on how to best work with influencers
    29:17 - How theright.fit differentiates in the market
    33:25 - Challenges with Tik Tok in 2020 for digital marketers
    37:09 - Advice for brands looking to create more influencer content
    40:02 - Advice for those looking to start a 2-sided marketplace
    43:00 - Taryn's thoughts on where the gig economy is heading
    45:45 - What's next for theright.fit?

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 47 min
    Moby Siddique (CEO & Co-Founder of RedPandas Digital)

    Moby Siddique (CEO & Co-Founder of RedPandas Digital)

    On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency.

    About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry.

    About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

    1:25 - COVID-19 Check in
    3:27 - About Red Pandas.
    4:29 - Discussion around customer value journey and contextual marketing
    9:27 - 3 pieces of video content all businesses need
    13:15 - Marketing videos vs sales videos
    15:15 - How to translate face to face sales into a video
    18:20 - Produced content vs low cost content
    21:40 - Content repurposing framework
    25:05 - Tik Tok discussion
    30:33 - Tik Tok demographic changes and advice for Tik Tok
    32:53 - How to pre-program trends on Tik Tok
    35:57 - Hubspot discussion
    39:00 - Working with Hubspot
    40:38 - Discussions on automation
    44:45 - Tips starting an agency

    What is Digital Mountaineers?

    Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

    Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

    Follow Uplers on Social:

    FACEBOOK: https://www.facebook.com/weareuplers
    TWITTER: https://twitter.com/weareuplers
    LINKEDIN: https://www.linkedin.com/company/weareuplers/
    INSTAGRAM: https://www.instagram.com/weareuplers/

    https://uplers.com/

    • 49 min

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