38 episodes

Why do some entrepreneurs succeed? How do they think? If you only listen to one podcast about business success, this is the one. This is entrepreneurs speaking with entrepreneurs with practical insights and advice for any one in business.

Disciplinn by Tony Simmons Disciplinn by Tony Simmons

    • Business
    • 5.0 • 8 Ratings

Why do some entrepreneurs succeed? How do they think? If you only listen to one podcast about business success, this is the one. This is entrepreneurs speaking with entrepreneurs with practical insights and advice for any one in business.

    E37 | Justin Dry | Wine Lover | Entrepreneur | Online Retail | Niches | Buy-Back | Vinomofo

    E37 | Justin Dry | Wine Lover | Entrepreneur | Online Retail | Niches | Buy-Back | Vinomofo

    Justin Dry’s business career is very much like a good bottle of wine. The culmination of years of meticulously mastering a craft, and blending that knowledge into something that improves with age.

    In this episode of Disciplinn, Justin covers the highs, and numerous lows of getting to where he is now, CEO of Vinomofo, a great brand and a great showcase for how one business model can be brilliantly be adapted to dominate different verticals.

    This episode should be mandatory listening for any entrepreneur; success, failure, capital raising, failed deals, successful M&A, buy back and then master of ones domain. It’s an incredibly journey.

    Enjoy our discussion.

    • 51 min
    E36 | Lee Simon | Hall of Fame | Radio Pioneer | Company Longevity | Disc Jockey

    E36 | Lee Simon | Hall of Fame | Radio Pioneer | Company Longevity | Disc Jockey

    This week on Disciplinn, we release a "pre-covid" interview (from early March 2020) with the living legend Lee Simon.

    Lee is an absolute character, pioneer and much loved and vaunted figure of the radio industry. He has been inducted into the Australian Radio Hall of Fame, interviewed musical legends like Bruce Springsteen, Mick Jagger, Robert Plant and INXS (to name but a few). He has worked with industry legends like Molly Meldrum, Michael Gudinski and Eddie McGuire.

    Lee has provided the voice track, and soundtrack, of countless people's lives.

    Lee has been involved in radio for a hell of a long time, and as you'll hear, he was even a shareholder in Australia's first FM licence and associated radio station.

    It's not a case of right place at the right time, as Lee may have you believe. Lee followed his passion and expertly navigated the waters. Lee sustained 40 plus years at the one radio network, whilst others put behind the microphone and behind the scenes came and went with insights, such as "kind of stay in your lane" and "look the whole way around you for influences as they come from the strangest places".

    You'll find my interview with Lee entertaining a little different, but very invigorating.

    Enjoy our chat.

    • 48 min
    E35 | Diony McPherson | SaaS Entrepreneur | Customers | Feedback Loop | Software | Google Culture

    E35 | Diony McPherson | SaaS Entrepreneur | Customers | Feedback Loop | Software | Google Culture

    The life of Diony McPherson appears to be a rounded life of positive, perpetual, energy in motion. Far from being content having landed the dream job at Google, her and her husband Dean started Paperform.

    They've since met Google, and a range of industry giants, head on and have stood out above the crowd. If you listen closely to this episode of Disciplinn, you'll hear from a realist who cares deeply for her clients, who understands and thrives in business operation and someone who knows that feedback from friends is not the same as feedback from paying customers.

    Diony is as down to earth as you can get, still living the old adage that the customer is always right and, intuitively, moving her technology software as a service business forwards by backing the quality of her product, her husband and her team.

    Enjoy episode 35 of Disciplinn.

    • 50 min
    E34 | Mike Rhodes | Search Engine Marketing | SEM | Author | Entrepreneur | Google Marketing

    E34 | Mike Rhodes | Search Engine Marketing | SEM | Author | Entrepreneur | Google Marketing

    It’s no surprise that Mike Rhodes has built a Search Engine Marketing business of significant repute. If you looked at the timeline and events of Mike’s journey, you could possible argue that one couldn’t map things out better.

    He didn’t want to be an electrical engineer, so he moved into computers. He didn’t want to necessarily live in the UK, so he moved to Australia.
    When he came to Australia, he didn’t get a job at the pub, he got a job working at Ellerston, the country home of Kerry and James Packer.

    He wanted to sell the E-myth revisited, but ended up selling Google Adwords - the results spoke for themselves, and the rest as they say is history - enjoy hearing about how Adwords has evolved, and get some tips from the best, a guy who’s been in the eco-system for near on 20 years.

    • 33 min
    E33 | Dr. Michelle Perugini | AI | Artificial Intelligence | MedTech | The Life Whisperer | IVF

    E33 | Dr. Michelle Perugini | AI | Artificial Intelligence | MedTech | The Life Whisperer | IVF

    Dr Michelle Perugini is not just a brilliant, she is a brilliant person. Michelle is a sharp academic, generous giver of time and dedicated and focussed business woman.

    With Presagen and The Life Whisperer Michelle is changing, sorry, making lives. With Artificial Intelligence, AI, The Life Whisperer is making IVF up to 30% more successful. What could be better in business than giving the gift of life. In this day and age, we all understand the importance and benefits of #medtech.

    Some people might wonder where this incredible drive comes from, Dr Perugini says “In order for scientific advances to be useful to patients, you need to build up a successful commercial business, and you need to have the right intention about why you are doing the thing - we just all care deeply about patient outcome”

    I needn’t say anymore, enjoy our discussion.

    • 44 min
    E32 | Damien Mair | Design & Technology Experiences | Customers | Fusion | Marketing | Entrepreneur

    E32 | Damien Mair | Design & Technology Experiences | Customers | Fusion | Marketing | Entrepreneur

    For over 30 years Damien Mair has worked at the intersection and overlap of technology and design. Straight out of university he set up Fusion and landed his first client when he asked Apple Computers to use some of their computers - it was a massive sliding doors moment and a Lesson in “don’t ask and you don’t get”.

    Damien has incredibly deep views about both culture and customers and this led him to create their own hosting company so that they could provide better service to their clients - it has transformed the revenues of the business and held him in great stead as technology and experiences came further to the fore.

    Damien says when you think about marketing and technology you need to be more like a conductor, understanding how all the pieces of marketing work in concert. Also, he believes that you need to have a deep understanding of the technology that can support marketing activities, but it shouldn’t come at the cost of creativity. Creativity is very important.

    I gleaned a huge amount of insight and different ways to look at marketing and technology and experiences from this discussion. I am certain you too will gain a lot too - enjoy

    • 46 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

AlexWebsterAU ,

Insightful

Love the podcast Tony. Well done. Insightful and guests I would otherwise not have about.

y878777 ,

the best

The podcast is so amazing

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