Don't Kill the Messenger with Movie Research Expert Kevin Goetz Kevin Goetz

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In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with Greg Foster, former CEO of IMAX Entertainment and current owner of the entertainment and media consulting firm, Foster + Crew. Foster grew up immersed in the world of Hollywood, with a father who was a successful film producer. This early exposure to the industry laid the foundation for Foster's career. From his childhood memories of rubbing elbows with Hollywood royalty, to his pivotal role in the evolution of IMAX, to his more recent experiences as a sought-after consultant, Foster shares insider stories along with a unique perspective on the business of moviemaking and the cinematic experience.

Growing up in Hollywood and a memorable encounter with Mel Brooks (3:09)
Foster discusses his upbringing in Beverly Hills and the influence of his father, David Foster, a successful film producer, on his career path. He recounts a memorable experience early in his career at MGM/UA, where he delivered test screening results to Mel Brooks for the movie Spaceballs.

Steve McQueen, Ali MacGraw, and Greg’s Father (16:12)
Foster shares a story about his father's involvement in the production of The Getaway, starring Steve McQueen and Ali MacGraw, and the confrontation that ensued when MacGraw's then-husband, Robert Evans, discovered the affair between the two stars.

Apollo 13 and the evolution of IMAX (22:22)
The pair discuss the transformation of IMAX to a premier movie experience. IMAX's 2002 re-release partnership with Apollo 13, originally produced in 1995 by Academy Award winner Brian Grazer and directed by Oscar winner Ron Howard, marked a turning point for the company. It was the first Hollywood movie to be digitally remastered using IMAX DMR technology, showcasing IMAX's ability to enhance the emotional experience of a film.

Christopher Nolan and Batman Begins (29:15)
Kevin and Greg talk about the critical role of Warner Bros. and Christopher Nolan in the growth of IMAX, particularly with the release of Batman Begins and The Dark Knight.

Consulting with Foster + Crew (38:47)
Greg shares insights into his consulting firm, Foster + Crew, and the various services he provides to his clients in the entertainment industry.

The future of cinema in the streaming era (44:11)
Kevin and Greg touch on the impact of streaming on the theatrical experience and the future of cinema, post COVID, Barbenheimer and the 2023 Hollywood strikes.

From his early days at MGM/UA to his pivotal role in transforming IMAX into a global cinematic powerhouse, Foster's stories offer a fascinating glimpse into the evolving landscape of the film industry. Foster remains optimistic about the future of moviegoing, particularly with the impressive slate of films set for release in 2025. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Greg Foster
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Greg Foster:
Variety: https://variety.com/exec/greg-foster/

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

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In this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.

Bill Block's background and early career (1:47)
Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.

The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)
Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.

Using audience research to make decisions on the Halloween franchise reboot (15:37)
Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.

Navigating the complexities of film financing (24:37)
Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms, and Jason Statham action films.

Bill's insights on packaging and financing independent films (35:39)
Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie’s The Gentleman.

The potential impact of AI on the entertainment industry (41:19)
Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.

Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. 

Next Guest:  Greg Foster, Former CEO of IMAX Entertainment

Host: Kevin Goetz
Guest: Bill Block
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Bill Block:
IMDB: https://www.imdb.com/name/nm1088848/
Wikipedia: https://en.wikipedia.org/wiki/Bill_Block
LinkedIn: https://www.linkedin.com/in/bill-block-ba3525104

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/

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(Recorded December 2023)
In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with veteran producer Carol Baum, whose impressive career includes working with Hollywood icons such as Dolly Parton, Barbara Streisand, Robert De Niro, Zendaya, and Steve Martin. Carol shares stories and insights from her decades in the film industry, discussing her work on memorable films like "Father of the Bride," "The Good Girl," "Dead Ringers," and "Flyaway Home." She also shares candid experiences as a studio executive at Fox and Lorimar, where she developed classic films like "Officer and a Gentleman" and "The Dead Zone." With the recent release of her book, "Creative Producing," Carol provides a wealth of knowledge for aspiring filmmakers and industry professionals.

Carol’s Early Career and Education (07:42)
Carol discusses her early career, how a girl from South Orange, New Jersey with no Hollywood connections landed a job in publishing at Bantam Books, where she discovered "The Autobiography of Malcolm X" and how she went on to produce classic movies.

Studio Executive Roles (24:28)
As a studio executive, Carol worked with Jon Peters' company, where she learned the importance of a positive work environment. She then moved on to Fox, working under Joe Wizan, and experienced a culture shift when Larry Gordon and Scott Rudin joined the studio. At Lorimar, Carol developed classic films such as "An Officer and a Gentleman" and "The Dead Zone."

Father of the Bride, Buffy the Vampire Slayer, and Sandollar Productions (30:17)
Carol shares stories of working with Sandy Gallin and Dolly Parton at Sandollar Productions where she produced successful films like "Father of the Bride" and "Buffy the Vampire Slayer" while collaborating with Howard Rosenman.

Creative Producing (38:10)
Carol discusses her book, Creative Producing, where she emphasizes the importance of the development process and working closely with writers to refine scripts and make them better.

Working with Stars Like Barbara Streisand, Steve Martin, and a Young Zendaya (42:53)
Carol shares her love for actors and their role in getting projects made. She considers Anthony Hopkins one of the greatest living actors and recounts her experiences working with Barbara Streisand, Steve Martin, and a young Zendaya.

Carol Baum's love for movies shines through and shows why she is so valuable to the film industry. Her willingness to share her experiences and lessons in this episode as well as in her book, Creative Producing, are sure to inspire and guide countless filmmakers If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Carol Baum
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Carol Baum:
IMDB: https://www.imdb.com/name/nm0062071/
Wikipedia: https://en.wikipedia.org/wiki/Carol_Baum
Website: https://www.carolfriedlandbaum.com/

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

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In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry.

Benoit's Early Career (06:01)
Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central.

The Role of Research in Television (09:55)
Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research.

Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08)
Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows.

The Changing Landscape of Media (27:47)
The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences.

Reframing Audience Measurement (29:20)
Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking.

Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Melva Benoit
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Melva Benoit:
LinkedIn: https://www.linkedin.com/in/melvabenoit/
Twitter: https://twitter.com/MelvagBenoit
The Marian Dupree Group, Inc. https://linkedin.com/company/the-marian-dupree-group-llc/

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

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Host and entertainment research expert Kevin Goetz sits down with the multi-talented Colleen Camp. With a career spanning 6 decades in acting and over 2 decades in producing, Colleen is a true force in the entertainment industry. She has graced the screen in over 150 roles, including memorable performances in films like Clue, Die Hard with a Vengeance, Wayne's World, Election, and American Hustle. As a producer, Colleen has helped bring over 25 titles to life, showcasing her passion and dedication to the craft of filmmaking.

Current Projects and Cinema Landscape (1:40)
Colleen discusses her recent producing projects, including the films At the Gates and Day of the Fight, and the challenges of distribution in the current landscape.

The Art of Character Development (16:21)
Kevin and Colleen explore the significance of rhythm and accents in defining characters, drawing upon examples from Colleen's diverse acting roles. They discuss how these elements contribute to the authenticity and depth of a performance, allowing actors to fully embody their characters and captivate audiences.

Lessons from Legendary Directors (11:28)
Colleen shares lessons learned from collaborating with renowned directors such as Peter Bogdanovich, Francis Ford Coppola, Jonathan Lynn, and David O. Russell. She reflects on the insights gained from working with these industry giants, emphasizing the importance of adaptability, trust, and creative synergy between actors and directors.

Navigating Nudity in Film (32:30)
The conversation touches on Colleen's experience portraying a Playboy bunny in the iconic film Apocalypse Now. She candidly discusses her thoughts on nudity in film, the challenges faced by actors in such roles, and the evolution of attitudes towards on-screen intimacy over the years.

Standout Films of the Awards Season (54:13)
Kevin and Colleen engage in a lively discussion about the standout films from the current awards season, with a particular focus on The Holdovers and Oppenheimer. 

Supporting Emerging Talent (59:41)
Colleen emphasizes the importance of supporting emerging filmmakers and the need for diverse, quality films to be distributed and celebrated. She stresses the significance of nurturing new voices in the industry and the role that established professionals can play in mentoring and advocating for up-and-coming talent.

Colleen Camp's passion for the entertainment industry shines through in this engaging conversation. Her ability to transform as an actress and her commitment to producing meaningful films make her a true treasure in the world of cinema. As an advocate for emerging talent and a believer in the power of the theatrical experience, Colleen continues to make a significant impact on the industry. If you enjoyed this episode, please leave us a review or connect on social media. 

Host: Kevin Goetz
Guest: Colleen Camp
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Colleen Camp:
Rotten Tomatoes: https://www.rottentomatoes.com/celebrity/colleen_camp
Wikipedia: https://en.wikipedia.org/wiki/Colleen_Camp
IMDB: https://www.imdb.com/name/nm0131974/

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @Kev

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Host and entertainment research expert Kevin Goetz sits down with talented screenwriter and director Nick Stoller. With a remarkable portfolio that includes hit comedy films like Forgetting Sarah Marshall, Get Him to the Greek, Neighbors, Bros, and the upcoming You’re Cordially Invited, Stoller provides a fascinating behind-the-scenes look at his creative process, his journey in the entertainment industry, and the invaluable role of audience research in shaping his critically acclaimed projects.

Nick Stoller's background and early influences (5:57)
Nick discusses his background and early influences, including growing up in Miami, attending boarding school in New Hampshire, and finding his passion for comedy writing at Harvard.

Pitching ideas to Judd Apatow and landing a job on "Undeclared" (11:33)
The pivotal moment when Judd Apatow hired Stoller for the show "Undeclared" based on his ability to pitch relatable college experiences that resonated with Apatow's comedic sensibilities.

The screening process for "Forgetting Sarah Marshall" and lessons learned (15:19)
Stoller delves into the screening process for "Forgetting Sarah Marshall" and the invaluable lessons he learned about audience preferences, particularly their aversion to overtly sad characters and their love for characters in denial.

Collaborating with actors like Jason Segel and Rose Byrne (24:03)
Stoller talks about working with talented actors like Jason Segel and Rose Byrne, and the unique comedic talents each brings to a project.

Advice on cutting scenes and prioritizing the story over individual jokes (29:30)
Kevin and Nick offer insightful advice on cutting scenes and prioritizing the overall story arc over individual jokes, even highly comedic ones, if they undermine character development or audience engagement.

The reshoots for "Get Him to the Greek" and the importance of point of view (33:38)
Nick talks about his love of reshoots, and how the audience feedback led him to change the beginning of Get Him to the Greek.

Preparing for the first day of shooting with Will Ferrell and Reese Witherspoon (41:24)
Stoller discusses his preparation process before the first day of shooting with stars like Will Ferrell and Reese Witherspoon, emphasizing the importance of rehearsals and collaborative exploration.

Throughout the engaging conversation, Nick Stoller's passion for storytelling, his respect for the audience, and his collaborative approach shine through. From his beginnings as a writer to his current success as a director, Stoller's journey is a testament to the power of perseverance, creativity, and a deep understanding of human emotions. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Nick Stoller
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano

For more information about Nick Stoller:
Twitter: https://twitter.com/nicholasstoller
Wikipedia: https://en.wikipedia.org/wiki/Nicholas_Stoller
IMDB: https://www.imdb.com/name/nm0831557/

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoet