Dr. Arry Tanusondjaja | How To Think About Evidence-Based Marketing | Talking Business E9 Talking Business

Dr Tanusondjaja is Senior Marketing Scientist at the Ehrenberg-Bass Institute.

He has qualifications in Computer Science (Honours), Applied Economics (Grad Dip), and Marketing (PhD). His research is in the area of brand portfolio, on how portfolio size and its composition are related to the brand's market share and penetration.

Arry also holds a Qualified Practising Market Researcher (QPMR) status and is a Full Member of the Institute of Analytics Professionals of Australia.



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• LinkedIn: https://www.linkedin.com/in/arryt/

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• Blog: https://www.arry-tanusondjaja.info



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