1 hr 30 min
Dr Cara McDonald - 'Why do patients have injectables & how do they choose their injector?' #166 Inside Aesthetics
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- Medicine
Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia.
Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.
Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?
We explore:
- How the topic and the study came about
- What the challenges were of doing a study during the pandemic
- How the study was designed and how it was organised?
- What the main objectives of the study were
- The key questions in the survey and how the data was captured
- The breakdown of the data
- How any assumptions and biases were managed
- What the primary reason was why patients returned to their injector?
- What’s most important for patients to feel comfortable with an injector?
- What percent of patients felt like they had one specific feature that needed ‘fixing’?
- What proportion of patients wanted to slow down aging but still look natural?
- What proportion of patients love the ‘done’ look?
- Whether patients are truly happy to invest in the best quality treatments & results
- What proportion of patient aren’t happy with their appearance, even after treatments?
- A formula for calculating how much trust you can gain from your patients
- A suggested model for how consultations might be done by injectors
IA PATREON:
Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):
- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics)
- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)
- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)
- Access to our IA Business Hints & Tips (Videos of business hints and experiences)
- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)
- Access to our growing IA Library of clinical papers, books and resources
- Access to eight IA Webinars
- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)
- Shadowing opportunities in clinic with Dr Jake (additional cost)
CONTACT INFORMATION:
Subscribe to IA on Apple Podcasts
Subscribe to IA on Spotify
Other IA links:
Follow IA on Instagram
Sign up as an IA Patron
Visit the IA website
Contact IA
Apply to be a guest on IA
Dr Jake Sloane:
Follow Dr Jake on Instagram
Dr Jake's website
David Segal:
Follow David on Instagram
Our guest:
Follow Cara on Instagram
Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia.
Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.
Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?
We explore:
- How the topic and the study came about
- What the challenges were of doing a study during the pandemic
- How the study was designed and how it was organised?
- What the main objectives of the study were
- The key questions in the survey and how the data was captured
- The breakdown of the data
- How any assumptions and biases were managed
- What the primary reason was why patients returned to their injector?
- What’s most important for patients to feel comfortable with an injector?
- What percent of patients felt like they had one specific feature that needed ‘fixing’?
- What proportion of patients wanted to slow down aging but still look natural?
- What proportion of patients love the ‘done’ look?
- Whether patients are truly happy to invest in the best quality treatments & results
- What proportion of patient aren’t happy with their appearance, even after treatments?
- A formula for calculating how much trust you can gain from your patients
- A suggested model for how consultations might be done by injectors
IA PATREON:
Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):
- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics)
- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)
- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)
- Access to our IA Business Hints & Tips (Videos of business hints and experiences)
- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)
- Access to our growing IA Library of clinical papers, books and resources
- Access to eight IA Webinars
- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)
- Shadowing opportunities in clinic with Dr Jake (additional cost)
CONTACT INFORMATION:
Subscribe to IA on Apple Podcasts
Subscribe to IA on Spotify
Other IA links:
Follow IA on Instagram
Sign up as an IA Patron
Visit the IA website
Contact IA
Apply to be a guest on IA
Dr Jake Sloane:
Follow Dr Jake on Instagram
Dr Jake's website
David Segal:
Follow David on Instagram
Our guest:
Follow Cara on Instagram
1 hr 30 min