E141: Finding Your ONE Thing with Geoff Woods

Geoff Woods is the co-founder and president of the training company that is behind The ONE Thing. It's a brand, a concept, a training company that changed many people's lives. Geoff has built this company with his partners, Gary Keller and Jay Papasan. Gary is the co-founder of Keller Williams, the largest real estate company in the world.

When Gary and Jay co-authored The ONE Thing, it quickly took off and became one of the highest-rated business books of all time. Most people in that moment will think about starting speaking or a podcast or a training company. But a billionaire doesn't lift a pinky until they find a person they can bring into their world and make that their one thing. And that’s where Geoff comes in.

Entrepreneurs, investors, business owners, and leaders can really use this concept of how they've taken the business and the book and just weaving them all together.

Here are some power takeaways from today’s conversation:

• Geoff’s ONE thing
  
• No one succeeds alone
  
• Giving yourself permission to make your world bigger by allowing others to step inside your world
  
• Finding the right mentor
  
• Investing in time, rather than spending it
  

Episode Highlights:

Finding Your ONE Thing

If you're going to succeed at a high level as an owner, you have to master succeeding through others. When a billionaire sees an opportunity, they don’t lift a pinky until they find a person they can bring into their world and make that their one thing inside their world.

If you want to achieve big things, no one succeeds alone. Anytime you're hitting a ceiling of achievement, you're missing a person, either in the form of leverage or in the form of a mentor or coach.

Every single one of us wants to live a big life. What that means to you depends. But the reason you leave a job is that you wake up one day and realize you cannot have everything you want by being inside the world of that company.

How to Make Your World Bigger

As an owner, you have to give yourself permission to make your world so big that any talented individual can step inside your world and have everything they could possibly want because it actually makes your world bigger. It's the new person's job to make your world bigger, and all that you have to do is be willing to give yourself permission to let your world get bigger. Because your world getting bigger is not comfortable, it means you have to be willing to give people agency and let people step inside your world and feel like it's theirs and make their call and build something inside your world.

How to Find the Right Mentor

1. Get clarity. First, what do you want because a mentor can serve you best in their area of expertise? For example, if you want to master real estate investing, you should not be going to somebody who's mastered stock. It's not their expertise. So part of this is actually sitting down and asking what is it that I want?

2. Get strategic. The best way to meet somebody would be in the pond they're already swimming in. If you want to approach big names, you have to have a reason to give value to them.

Invest in Your Time

The ONE Thing is the surprisingly simple truth behind extraordinary results because they’re in the business of time. The problem is that most people are spending their time they're not investing it. We don't hold our time to the same standard we hold our dollars when we know time matters more than money.

Resources Mentioned:

The ONE Thing