EARN THE RIGHT with Trevor Young

Trevor Young
  • 4.9 (13)
  • MARKETING
  • UPDATED WEEKLY

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

  1. 26 MAR

    319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

    If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ This episode dives straight into the revolution happening in search and reputation - where discovery, validation, and authority-building are being transformed by GenAI. Host Trevor Young - along with expert guests Darryl Sparey and Simon Murphy - take listeners into the trenches of PR, communications, and AI, unpacking how leaders, experts and brands can earn their presence in the generative AI landscape. What’s covered: Why traditional SEO strategies aren’t enough, and what “Generative Engine Optimisation” really means.The rise of GenAI as the go-to for deep questions, synthesised answers, and (personal) brand credibility.Why B2B decision-makers and consumers are moving to GenAI - and what it means for your visibility, reputation, and commercial impact.How AI platforms like ChatGPT, Perplexity, Gemini, Copilot, and Claude have different rules and partnerships that influence what gets surfaced.The critical role of earned media, owned media, and structured content - plus, why regularly updating your 'About' page is now mission-critical.Actionable advice for leaders, founders, and experts: how to proactively audit, create, and position content that gets recognized and cited by AI.The new “authority stack” – structured web content, consistent entity presence (LinkedIn, Wikipedia, directories), and meaningful earned media mentions in both small and big outlets. Key takeaways: Does your brand really exist if GenAI doesn’t recognise it - proactivity is key!The right kind of content and citations matter more than ever - depth beats breadth.Freshness and consistency trump old-school “set-and-forget” SEO techniques.Smaller, niche players can leverage agility to outpace bigger brands in GenAI-driven discovery. Who should listen? PR pros, marketers, founders, thought leaders, and anyone serious about reputation and authority in the age of AI. Connect with the experts: Darryl Sparey: hardnumbers.co.uk, LinkedInSimon Murphy: LinkedIn, indigomurphy.com Ready to earn your right to be discovered? Tune in and set your strategy for the AI-powered future of reputation! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    1hr 3min
  2. 318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

    19 MAR

    318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread'! This is part 2 of this particular topic - see episode 316 for part 1. As a business owner, if you can get clarity and focus on the things you SHOULD be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!). When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly.  __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    16 min
  3. 317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

    11 MAR

    317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

    *** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being interviewed. This episode is a replay of a conversation Trevor had with Tom Schwab on the The Podcast Interview Marketing Show (you can find the original interview here). Let's get into it! __________________ EPISODE OVERVIEW: Forget fireworks, build momentum! Trevor Young and Tom Schwab, founder of Interview Valet, unpack Trevor's Rolling Thunder Strategy - a blueprint for growing credibility, authority, and a brand that actually lasts. What you’ll learn: Why one big publicity moment isn’t as powerful as consistent, niche exposureHow to play the long game in branding and earned mediaThe crucial difference between earned authority and manufactured influenceHow AI is changing how people find and trust youSteps to becoming the go-to expert in your industry Notable highlights: Don’t chase tier one media exposure -start with niche podcasts and industry blogsBuild trust with the right people, not just big audiencesAI is now doing your research; credibility online = credibility in its resultsReputation creators vs indie content creators - focus on impact, not vanity metricsConsistent effort creates “Rolling Thunder”: start small, grow big, amplify everything Action steps: Pick your niche and own your voiceCreate one owned media channel (blog, newsletter, podcast, or YouTube)Secure guest spots or articles in specialised industry spacesKeep a log of your media, amplify it on socials, build your authority wallFocus on credibility before conversions - earning trust is earning future business Subscribe & connect: Get more wisdom: Earn the Right newsletter on Substack (earntheright.co)Follow Trevor Young and Tom Schwab on LinkedInCheck out Tom's podcast - The Podcast Interview Marketing Show

    46 min
  4. 316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

    3 MAR

    316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world. But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand. There are a few differences between PR and marketing, with no shortage of crossover between the two. Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    17 min
  5. 315: IN THE ARENA / Why personal branding has a reputation problem

    25 FEB

    315: IN THE ARENA / Why personal branding has a reputation problem

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What’s the real difference between your personal brand and your reputation - and why does it matter? In this solo episode, Trevor cuts through the hype to break down why chasing a flashy personal brand without a foundation of reputation is a recipe for disaster. He unpacks: Why some people gain massive online followings but can’t sustain long-term influenceThe crucial distinction between personal brand (the story you tell the world) and reputation (the story others tell about you)How over-investing in branding before building credibility leads to “substance signal inversion”Why reputation is built on evidence, not spin, and why it always outlasts flashy marketing tricksSmart, actionable steps for strengthening your reputation and syncing it with your personal brandThe power of earned authority and how to leverage third-party validation to amplify your messageWhy longevity, trust, and congruence make up the secret sauce for sustainable success Whether you’re in the trenches of entrepreneurship or just starting to think strategically about your own professional presence, this episode delivers hard-won wisdom and practical insight on how to mesh brand and reputation for the long game. Listen now and make sure your personal brand stands on the solid ground of real reputation. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    16 min
  6. 314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    17 FEB

    314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    *** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ EPISODE OVERVIEW: Getting media coverage isn’t about clever subject lines or perfectly polished press releases. It’s about becoming someone journalists trust. In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source. Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts. In this episode, you’ll learn: What today’s shrinking, time-poor newsrooms mean for founders seeking coverageWhy most pitches fail before they’re even openedHow to bridge the “empathy gap” between experts and journalistsThe power of sharp, well-formed opinions in a sea of bland commentaryWhy relationships outperform mass pitching every timeHow to think in angles and trends, not product announcementsPractical ways to become a trusted, repeat source, even without a PR teamWhere hybrid, niche and industry media create overlooked opportunity Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time. Connect with Hunter Stuart: Find him on LinkedIn or at Big Game PR. Tune in now and start earning your spot in the media! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    56 min
  7. 313: IN THE ARENA / How to build your reputation through Micro Acts of PR

    11 FEB

    313: IN THE ARENA / How to build your reputation through Micro Acts of PR

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Forget the flashy, big-ticket PR moments; in this solo episode, Trevor turns his attention to the small, intentional actions that truly move the needle over time. He calls 'Micro Acts of PR'. These are the daily habits and generous gestures that deepen relationships, create connection, and build reputational capital over time. From leaving a thoughtful comment to publicly lifting up peers, every touchpoint counts in the body of work that defines your authority. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    39 min
  8. 312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

    19 JAN

    312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game). In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business. Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise. Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense. Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business! What you'll learn: The true definition of PR (and why most of what you've heard is wrong)Why reputation and relationships are the keys to long-term business successHow to sustainably grow your audience and become your own PR machineBusting persistent PR myths and misconceptionsActionable tactics to build bridges and amplify positive word of mouth Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    14 min
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4.9
out of 5
13 Ratings

About

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

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