58 episodes

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains 
 
I’m Lisa Byrne, an eCommerce Marketing Mentor for women with 20 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 

 

eComm Grow Strong - 12-week Live Course Opens June/July 2022

https://lisabyrne.com.au/ecomm-grow-strong/

 
Join my Free Facebook Group:

https://www.facebook.com/groups/ecommercemarketingsociety

 

Work with me:

https://lisabyrne.com.au/services

 

Follow me on Instagram

https://www.instagram.com/lisabyrnemarketing/

 

 

 

 

 

eCommerce Marketing Society with Lisa Byrne Lisa Byrne

    • Business
    • 5.0 • 48 Ratings

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains 
 
I’m Lisa Byrne, an eCommerce Marketing Mentor for women with 20 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 

 

eComm Grow Strong - 12-week Live Course Opens June/July 2022

https://lisabyrne.com.au/ecomm-grow-strong/

 
Join my Free Facebook Group:

https://www.facebook.com/groups/ecommercemarketingsociety

 

Work with me:

https://lisabyrne.com.au/services

 

Follow me on Instagram

https://www.instagram.com/lisabyrnemarketing/

 

 

 

 

 

    Going all in on TikTok for your organic marketing strategy

    Going all in on TikTok for your organic marketing strategy

    What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences? 

    Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils. 

    Jo was first on the podcast last year when we talked about how she doubled her revenue in a short period of time when she was a client of mine. Go listen to episode #13 to hear about her 6-month business transformation. 

    But today Jo is back to give us alllll the juicy details and tips from her experience placing TikTok at the top of her content marketing plan and what happened when she went viral!

    If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here


    This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:


    All the key eCommerce events in Q4 
    How to review your previous campaigns to plan effectively 
    How to prepare your marketing from September to December
    The different types of promotions to choose from and how to choose what's right for your business 
    How to promote your offers organically for maximum profit 
    What email marketing campaigns to send and when 
    How to ensure your email flows are working as hard as possible 
    Klaviyo tutorials
    Campaign check-lists 
    Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
    Private Facebook Group 
    Bonus surprises! 

    Add your name to the waitlist:

    https://lisabyrnemarketing.ck.page/cruiseintoq4


    📆 Download my FREE social media content plan for product-businesses 

    https://www.lisabyrne.co/free-content-plan 

     
    See omnystudio.com/listener for privacy information.

    • 40 min
    How to write a blog post and attract new customers

    How to write a blog post and attract new customers

    So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

    We are talking blog writing this week on the eCommerce Marketing Society Podcast. 

    Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

    But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 

    This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 

    My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

    In this episode we cover:


    Why having a blog on your online store is so important
    How a well-written blog can attract AND convert new customers to your brand 
    Creative SEO strategies for your blog 
    How to research your blog topics
    How to structure your blog content 
    How many words a blog post should have 
    How imagery and creativity are the keys to a compelling blog post 
    Why content is King but creativity is QUEEN! 

    And so much more! 

    If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here


    This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:


    Rundown on the key eCommerce events in Q4 
    How to review your previous campaigns to plan effectively 
    How to plan your marketing from September to December
    The different types of promotions to choose from and how to choose what's right for your business 
    How to promote your offers organically for maximum profit 
    What email marketing campaigns to send and when 
    How to ensure your email flows are working as hard as possible 
    Klaviyo tutorials
    Campaign check-lists 
    Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
    Private Facebook Group 
    Bonus surprises! 

    Add your name to the waitlist:

    https://lisabyrnemarketing.ck.page/cruiseintoq4


     

    Come hang out with me for marketing tips and business chat:

    🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

    https://www.facebook.com/groups/ecommercemarketingsociety

     

    📆 Download my FREE social media content plan for product-businesses 

    https://www.lisabyrne.co/free-content-plan 

     
    See omnystudio.com/listener for privacy information.

    • 44 min
    How Brydie turned her art into a booming global business

    How Brydie turned her art into a booming global business

    This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells beautiful macrame cord supplies to the crafters of the world. 

    Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive range of bespoke fibres and sought-after educational experiences. 

    Now I observe a lot of brands online and some female founders have this unique x-factor that draws you in and sparks interest and make you want to keep watching and finding out more - not only about their products but also about them as a person. 

    It’s the warmth, and love of what they do and the way they connect with their audience which sets these founders apart - that is Brydie!

    In this episode we cover:


    How to approach business as an artist first and foremost 
    How she has grown a global online community
    How she created a world-first when others said it couldn’t be done 
    Not letting production difficulties stop her from creating her dream product 
    Why she continuously puts her customers at the centre of everything 
    How to use conversation and community to grow 
    How to have fun on Instagram and not take things too seriously 
    Her current sales and marketing funnel and how that has evolved over time 

    And so much more! 

    You can find out more about Brydie and Mary Maker Studio here:

    https://marymakerstudio.com.au/ 

     
    See omnystudio.com/listener for privacy information.

    • 45 min
    How to pitch your products to be featured in gift guides

    How to pitch your products to be featured in gift guides

    How do you secure publicity for your product in a 'gift guide' or product round-up? 

    This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle! 

    No idea what a listicle is? Don’t worry, we’ll explain! 

    As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy. 

    There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come. 

    This is organic marketing and SEO gold!

    So what will you learn in this episode to help get you started? 


    When to start pitching your products 
    What are 'lead times' in PR and why are they important?
    What media assets you will need 
    How to research and identify the best publications or journalists for your brand 
    How to pitch your product for consideration
    How the ‘product feature’ landscape is changing 

     

    My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs.

     

    Find out more about Emma’s services and group coaching program here:

    https://theprpantry.com/

    https://www.instagram.com/theprpantry/

     


    This episode is brought to you by my 3-day intensive live workshop "Cruise into Q4". Tickets will go on sale in August. Add your name to the waitlist to secure a special discount. 

    https://lisabyrnemarketing.ck.page/de426baa8a 

    This workshop is designed to help you have the most profitable AND easiest Q4 ever. The workshop is co-hosted by Kris Daria, eCommerce Email Marketing and Klaviyo expert. 

    We have done the hard work for you - all you need to do is implement the plans and strategies we present and hear those Shopify pings go!

    This Iive course covers:


    what promotions and offers to run and when
    how to promote your offers across the most important channels 
    what marketing assets you need to have in place 
    what email campaigns to send and when 
    how to update your email flows 
    live Q&A session to help you get unstuck and workshop ideas 

    Get your name down and we will email you with more details soon https://lisabyrnemarketing.ck.page/de426baa8a 


     

    Come hang out with me for marketing tips and business chat:

    🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

    https://www.facebook.com/groups/ecommercemarketingsociety

     

    📆 Download my FREE social media content plan for product-businesses 

    https://www.lisabyrne.co/free-content-plan 


    See omnystudio.com/listener for privacy information.

    • 38 min
    Student Success Story: How overcoming imposter syndrome and measuring metrics unlocked business growth for Alana

    Student Success Story: How overcoming imposter syndrome and measuring metrics unlocked business growth for Alana

    I want you to meed Alana - Founder of NZ based natural supplement brand, Aglow and recent graduate from my 12-week program 'eComm Grow Strong'. 

    Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.

    Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that!

    Mindset and marketing go hand in hand - you truly need both to grow your online store.

    So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot! 
    See omnystudio.com/listener for privacy information.

    • 35 min
    How small changes had big impact for Tate from PupStyle

    How small changes had big impact for Tate from PupStyle

    Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time. 

    Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes. 

    It's more so applying constant focus and pressure on the right things. 

    This is exactly what my guest on the podcast this week has achieved.

    Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute!

    Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success. 

    We cover: 


    How Tate has maintained growth and her point of difference in a competitive market
    Balancing direct to consumer marketing with wholesale 
    How planning and tracking her marketing has transformed her business
    How her marketing has evolved from focusing just on Instagram to an integrated mix of channels 
    Why focusing on her customers has become more important 
    What results and changes have she's seen since completing eComm Grow Strong 
    What she loved most about eComm Grow Strong 
     



    This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again this month.

    In the course, I hand you the keys to marketing and sales success. Including:


    How to use your marketing metrics to plan smarter marketing 
    How to refine your marketing messages so it's CLEAR and converts 
    How to optimise your website into a money-making machine
    How to plan 12-months in advance so you always know what you're working towards
    How to increase revenue from email (on auto-pilot)
    How to promote yourself and your products on social media (without feeling ick) 
    How to make EASY and epic videos
    How to launch and sell out your next product  

    Add your name to the waitlist to get the early bird discount of $200 (for the last time!) 

    Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ 


     

    Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!

    https://www.facebook.com/groups/ecommercemarketingsociety

     

    📆 Download my FREE social media content plan for product-businesses 

    https://www.lisabyrne.co/free-content-plan 

     

     
    See omnystudio.com/listener for privacy information.

    • 37 min

Customer Reviews

5.0 out of 5
48 Ratings

48 Ratings

Luls0195 ,

Loving this podcast

Loving this podcast! Lisa truely knows her stuff when it comes to marketing and ecomm. The tips and insights she shares are very helpful and I will be implementing them into my business as soon as I launch!

Sarah.a.L ,

I love this podcast

Lisa shares so much useful information and great advise for product based e-commerce business.
Thank you Lisa

amelflan ,

My go to EComm Podcast

Love this Podcast.
I started an EComm biz just this year and Lisa’s awesome tips have been integral to me finding the confidence and know how to get the ball rolling!
I agree with others, the business owners she interviews are so relatable and have such great advice and her podcast topics are always on point.

Top Podcasts In Business

Victoria Devine
Steven Bartlett
The Australian Financial Review
Bryce Holdaway & Ben Kingsley
Equity Mates Media
Tim Ferriss: Bestselling Author, Human Guinea Pig

You Might Also Like

Mamamia Podcasts
Sarah Cross
Tim Reid
Jacqueline Snyder & Minna Khounlo-Sithep
Blossom Media
Mentored.com.au