100 episodes

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

Elevate: The Official Podcast of Elite Agent Magazine Elite Agent

    • Business
    • 4.6 • 32 Ratings

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

    Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success

    Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success

    This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    It was always likely a real estate agent would make a formidable contestant on Survivor. After all, it’s a reality TV show where agent skills like strategy, understanding people, and playing the long game all come into play.







    Last year 1st City Real Estate director Cara Atchison not only put that theory to the test, but exceeded expectations with a lengthy stint on Australian Survivor: Brains v Brawns that highlighted her unshakable personal integrity and incredible resilience.







    In this episode of the Elevate podcast with Elite Agent managing editor Samantha McLean, Cara offers a behind-the-scenes insight into her Survivor experience, including the lessons that translated from real estate to reality TV.







    Described on the show as an empath, she shares how her ability to read people served her on the series and has also assisted throughout her career.







    Cara offers tips for agents looking to embrace this skill and explains why it matters far more than market knowledge or sales training when it comes to forging a connection with clients.







    She also discusses her role at 1st City Real Estate and reveals why she and husband Brad Caldwell-Eyles make such a successful team who have established a stellar reputation as leaders in project sales in Sydney’s eastern suburbs.







    “Being an agent and running a business is different versus just actually living in life and being an employee. When you own a business and are a real estate agent particularly, it's all about politics and strategy and managing human beings and trying to get win-win situations.” Cara Atchison









    https://youtu.be/Yse1B7gSV30









    Cara and Samantha also discuss:







    * How culture proved critical to the two teams in Survivor and why there’s lessons to be learned when leading a real estate team* Why Cara forged such a connection with fellow contestant George and how she came to the decision to put herself on the line for his benefit* How Cara maintained her personal integrity and why she felt it was important to her business, her brand and the perception of the real estate industry as a whole* Why empathy is a key skill Cara has embraced and how it matters in both a reality TV show and real estate* How agents can improve their people skills to forge a deeper connection with clients, including key questions to ask, and tips on body language and speech* The ways that empathetic agents can then protect themselves from becoming too emotionally involved, and the strategies Cara uses to ‘decompress’* How 1st City Real Estate has become a leader in project marketing in Sydney’s eastern suburbs and the plans they have going forward* Why there’s no room for prima donnas in real estate, and how 1st City fosters a culture of respect, trust and teamwork.* What’s ahead for Cara, and how she intends to strike a balance between business, leadership, family, and fun







    And much, much more…







    Links and resources mentioned







    * Australian Survivor: Brains v Brawn* 1st City Real Estate Group* From dirt to keys: 30 minutes with Brad Caldwell-Eyles







    Connect with Cara







    * Website* a href="https://au.linkedin.

    • 33 min
    Courageous Conversations: Sherrie Storor on why the show must go on and how agents can achieve success without the hustle and grind

    Courageous Conversations: Sherrie Storor on why the show must go on and how agents can achieve success without the hustle and grind

    Sherrie Storor is widely regarded as one of the best coaches in the industry. Renowned for her can-do attitude and positive mindset, she has worked hard, achieved success as an agent, lost it all then reinvented herself to emerge as a sought-after real estate coach.







    But as this Courageous Conversation with Leanne Pilkington reveals, behind that bright, smiling demeanour is a personal struggle that Sherrie has been navigating for the past couple of years.







    And it’s forced someone who views herself as an ‘agent of change’ to accept a situation she may not be able to alter.







    In this deeply personal podcast, Sherrie reveals the hidden struggle she has been grappling with and how it has affected her personally and professionally.







    She shares the thought process that has allowed her to push through, despite riding an emotional rollercoaster that vacillates between hope and loss.







    With her new-found perspective, Sherrie offers essential tips on self-care, finding the positive, and seeking out the space and support you need when times get tough.







    She offers an insight into what this experience has taught her and how it has allowed her to emerge stronger, more resilient and with exciting plans for her business ahead.







    Sherrie also takes the time to share her expert advice on where agents should be focusing in the year ahead, why real estate should shake off the mantra of ‘hustle and grind’, and how industry professionals can achieve a work-life balance.







    “There is something about pushing through and the show must go on. And really, you know, honestly, one of the big things that I have noticed in working with agents and high-performers and high-performing business owners, is that they also have this skill too. They are able to be completely broken, receive the most tragic and terrible news and go into a listing presentation within the next hour.” Sherrie Storor















    This‌ ‌episode‌ ‌of‌ Courageous Conversations ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    Sherrie and Leanne also discuss







    * Why self-care is essential and how to ensure you take the time out and space you need with the right people around you when things get tough* What agents should be doing right now to level up for 2022, and why this year is not about the mantra of ‘hustle and grind’* Why industry professionals looking to enjoy a life outside of real estate need to get ‘really good at their job’ and tips on where they should start* How to re-embrace the joy of a real estate career and convey that to your market* Why agents need to engage on social media, how they can incorporate it into their processes, and what they need to do to* How to build a celebrity profile and then convert it into meaningful relationships with clients* Why it’s important to slow down occasionally in order to speed up and the things agents need to do to ensure they meet their goals* What Sherrie is up to next and the courses that have allowed agents to double and triple their income, with some even increasing it five-fold







    And much, much more  







    Links and resources mentioned







    * Courageous Conversations Episode 2* Million Dollar Agent* Real Women in Real Estate







    Sherrie on Elite Agent

    • 25 min
    Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression

    Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression

    This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    If the prospect of starting your own business in the middle of a pandemic sounds daunting, then Di Battista Real Estate in Melbourne is a case study of just how much can be achieved when challenge is viewed as opportunity.







    Launched in 2020, the brand has quickly established a reputation in the Craigieburn area and beyond, with Director Daniel Di Battista doubling his previous GCI in the first year of business.







    In this Elevate podcast with Elite Agent Managing Editor Samantha McLean, Daniel explains how that success was achieved.







    He notes he had always wanted to start his own business, and was keen to work with his father Rocco, who has been in real estate for the better part of four decades.







    Drawing on the established reputation of the Di Battista name, they felt starting a business was a no-brainer, but still there were lingering concerns about taking on the big guns, and whether their name would be enough.







    The father-son duo put their heads down, teamed up with UrbanX, developed a consistent marketing strategy, and focussed on going above and beyond for their clients throughout the sales process and beyond.







    As a result, they’ve quickly gained traction in their area with a swathe of five-star reviews and a reputation for being a family business that goes the extra mile for buyers and sellers.







    “I truly believe that if you need to ask for the review at the end of it all, you probably haven't done enough. We make sure that from day one our service is impeccable right through to every appointment every day of that campaign, until they settle and they hand over the keys.” Daniel Di Battista







    Daniel and Samantha also discuss:







    * Why Covid was the catalyst that finally propelled Daniel and his father Rocco into their own business* The marketing strategies Di Battista Real Estate used to gain support from their community* How Di Battista Real Estate provides the type of service that sees clients willingly offer five-star reviews and return time and again* Why they believe their relationship with clients is just starting when they hand over the keys to a property and what they do to maintain this connection* How Di Battista Real Estate tailors their service to the individual and the settlement gifts that leave a lasting impression with clients* What Daniel has learned from his father’s 40 years in real estate and how the pair work together to lead their team to success* Why their focus isn’t numbers, but rather service that flows on to create repeat business* How the Di Battista team collaborates and the common leadership traps Daniel is seeking to avoid* Where the Di Battista brand plans to go from here and how they intend to maintain a truly personal level of service







    And much, much more…     







    Links and resources mentioned







    * Di Battista Real Estate* Urban X







    Daniel on Elite Agent







    * Melbourne agent doubles GCI in 12 months during lockdown







    Connect with Daniel







    * Website* LinkedIn

    • 27 min
    Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand

    Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand

    This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    Ryan Serhant…it’s a name synonymous with real estate success and one of the most followed brands in the world.







    As a star of Million Dollar Listing New York, he has carved out a niche in the toughest real estate market on the planet, and is now going global with his newly-established brokerage Serhant.







    So, what does it take to build a brand that is instantly recognisable, anywhere? And what drives Ryan to continually build his business with a self-professed aim of ‘utter world domination’?







    In this exclusive Elevate podcast with Elite Agent managing editor Samantha McLean, Ryan explains the catalyst for his success, offering an insight into endurance, his refusal to settle for less, and his relentless ambition to win.







    In addition to providing an insight into the man who is one of the world’s most recognisable agents, Ryan offers key tips on how to build your personal brand, the current trends in real estate, and why Serhant. is far more than a brokerage, but instead a content-to-commerce real estate platform.







    He also takes a deep dive into how he selects the agents he works with, and why real estate success is all about ‘following up, following through, and following back’.







    He notes when he started in the industry 13 years ago, he had little idea of the success he would achieve. But behind the scenes there has been a dedicated brand building strategy that involves understanding his core identity, creating consistent content, and building on previous success to develop a brand name that is recognised globally.







    “Your brand is a lot more than just what you sell. Your brand has a lot to do with who you are as a person. And most of us are so ignorant to who we are. As humans we go our whole life thinking we're somebody that we're not,” Ryan Serhant 







    Samantha and Ryan also discuss:







    * The three key pillars of building your personal brand, and why it’s about knowing how people think about you and defining the ‘and’ beyond real estate.* How to create consistent content that trends, keeps you top of mind, shouts your success from the mountain-top and builds a media presence.* Why Ryan launched Serhant. in the middle of a pandemic and how the risk that many believed was crazy has already paid off.* What Ryan looks for in the agents he works with, how he assists them create their own brand, and why he’s committed to ensuring they are surrounded by greatness.* Why Serhant. is so much more than a brokerage, and instead has a focus on content that attracts real estate salespeople and the people who need salespeople.* What Ryan believes Serhant. will achieve in the future, how it involves ‘utter world domination’ and why he’s not afraid to think big.* Why Ryan has a photo in his office which is aged to depict him at 80, and how this helps keep him on track* How quiet persistence and consistent follow-up have paid huge dividends in his career.* How Ryan and his team handle leads and manage vendor expectations when the name Serhant. is on the door of the brokerage.And much, much more…







    Links and resources mentioned







    * Just start* Sell it like Serhant* a href="https://www.bing.com/aclick?ld=e8mj52vtelm06UhrvEGNjB8jVUCUwZnKXBHl93TwpdlYbiqRTp2wDnXE5f_YlQNu3E9BbDVcp2_clfI1wbITUsvOZhlviXYxTWuWDA43DgoHnymMn6wpZOA1WKEe_v5pVBJ53aBgHmqyi9tqhoGM_VxW5mKQbfxmFi81A-LuP0ES5uC9pgrmp4Dm_BrxFhVtlWMMhteg&u=aHR...

    • 34 min
    Creating the opportunity: Alex Jordan on reinventing, building an attraction business, and how to become a top selling agent

    Creating the opportunity: Alex Jordan on reinventing, building an attraction business, and how to become a top selling agent

    This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    Looking at Alex Jordan’s results of recent years, it might be easy to assume success in real estate came naturally to him.







    He’s the first to admit that was hardly the case. Long before he was with McGrath Paddington or became a multi-award winner, Alex contemplated giving up real estate altogether after working long and hard with moderate success.







    So, what shifted to make him Queensland’s top residential sales agent at the AREAs in 2020, along with the swathe of other accolades he has received in recent years?







    It all came down to systems and processes, a shift in marketing, a change in focus and aligning with the clients he wanted to serve.







    Now Alex is not only an AREA winner but consistently ranks among the top agents in Queensland, with his expertise sought after in some of the most prestigious markets in Brisbane.







    In this interview with Elevate podcast producer Cass Charlesworth, Alex shares the strategies that have led to his success, along with his advice for other agents looking to make the transition to an attraction business where clients come to you.







    Alex also discusses why he believes the market is changing right now, the conversations agents need to be having with vendors, and the skills agents require moving forward.







    It’s an episode packed full of actionable takeaways, including tips on marketing, communication, how to become a trusted advisor, and where to focus your attention if you’re looking to take things up a notch.







    “I had to reinvent the business that I had and think differently. Rather than be transactional, I needed to build a brand and profile and to do that I had to stop asking for things and start giving things.”  Alex Jordan







    Cass and Alex also discuss:







    * How Alex and his team have sold more than $300 million worth of property this year and why these results are based on the honest conversations they had back in 2020* Why he always approaches every interaction with the mindset of providing advice rather than gaining a listing and how that has helped him become his client’s trusted advisor* How Alex changed tack to narrow his business area and attract high-end clients through communication that’s about giving valuable information rather than asking for an appraisal* The ways he changed up his marketing, with a focus on consistency, along with systems and processes to create a reputation for insight and expertise* How he leverages awards and achievements, while still balancing that with genuine modesty and humility* The key skills agents need to be embracing right now in the knowledge the market could soon soften* How agents can convey their true value to vendors, and demonstrate that their expertise is worth far more than the cost of commission* Why Alex believes the toughest market of all is a transition market, and the conversations he will be having with vendors and buyers to navigate this challenge







    Plus much, much more







    Links and resources mentioned







    * AREA winners 2020* The Courier Mail – Queensland’s top selling agents* Meet McGrath’s top 5 performers

    • 39 min
    End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate

    End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate

    This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌ 







    Anyway you look at it, 2021 has been an incredible year to be part of the real estate industry. House prices rose right across the country, the auction market took on a life of its own, and the rental vacancy rate hit an all-time low.







    All this occurred against a backdrop of on-again, off-again lockdowns, with the industry embracing new technology, new systems, and new ways of thinking to navigate the challenge.







    In a podcast that looks back at the year that was, Elevate host Samantha McLean is joined by Ray White Chief Strategy Officer, Mark McLeod to unpack the major turning points of 2021, along with the top tips for moving forward into 2022.







    It’s an episode that covers some of the key learnings of an incredible year, along with the way the industry changed in response, and the strategies real estate professionals will need to employ moving forward.







    As always, Mark offers a wealth of great advice for agents looking to improve their service, increase their business and better look after their customer in 2022 and beyond.







    Acknowledging it’s been a year like no other in his career, Mark notes 2021 has been remarkable in the fact almost every market across the country increased at the same time.







    While that created remarkable selling conditions, how long that can continue at that pace remains the big question for 2022.







    He discusses the trends that are set to stay, what the industry can learn from some of the biggest, most successful organisations in the world, and the fact the real skill of real estate is completing a sequence of tasks while managing the freedom the business offers.







    “Businesses aren’t defined by what agents do. Businesses are defined by what agents choose not to do. Each and every one of you knows there are certain paths of that perfect plan which they know that they choose to leave out.” Mark McLeod







    Samantha and Mark also discuss:







    * Why challenge offers incredible opportunity and how the industry seized on and demonstrated that throughout 2021.* Why real estate best practice is all about laying the first brick correctly in the knowledge the things that follow will fall into place* How 90 per cent of the industry knows exactly what they should be doing, but fall down by failing to follow the sequence of tasks* Why real estate is an amazing industry of opportunity, but for many agents the freedom it offers is ‘kryptonite’* How the best agents manage this freedom, and see every hour as an opportunity* Why the industry needs to focus on relationships in order to stave off the threat of disruption* The major lessons real estate can learn from big business like Amazon and Domino’s about systems and procedures, data, and knowing the value they offer* Some of the best advice Mark has been given by Ray White leader Brian White and how that helps him when times get tough.







    Plus much, much more…







    Links and resources mentioned







    * Nerida Conisbee* Matt Lancashire* Gavin Rubinstein* Luxe Listings Sydney* NurtureCloud* Brian White

    • 55 min

Customer Reviews

4.6 out of 5
32 Ratings

32 Ratings

Reidondo4 ,

Such a good resource!

The variety of speakers, most of which you rarely hear from, make it really interesting if you have any aspirations of doing well in the real estate industry!

Jokavilis ,

Great content

Really enjoy this podcast. Contains lots of relevant info.

Ashleigh Goodchild ,

Easy to listen to.

Always great content and an enjoyable listen with Mark & Sam

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