45 episodes

Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts.

Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.

Engagement Fundraising: How to Raise More Money at Lower Costs MarketSmart

    • Government

Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts.

Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.

    Fundraising Climate Change is Here!

    Fundraising Climate Change is Here!

    Fundraising climate change is here! Learn what this means for you and your organization.

    • 18 min
    Channel Fragmentation

    Channel Fragmentation

    We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from.

    • 9 min
    The Consideration Process for Major Donors and Legacy Supporters

    The Consideration Process for Major Donors and Legacy Supporters

    Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to.

    • 25 min
    Let Your Donors Opt-In

    Let Your Donors Opt-In

    Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated.

    • 16 min
    The War for Fundraising Talent with Jason Lewis

    The War for Fundraising Talent with Jason Lewis

    Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more.

    • 30 min
    What Data Fundraisers Want to Qualify and Prioritize Donors

    What Data Fundraisers Want to Qualify and Prioritize Donors

    Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach.

    Greg and Tim discuss the findings in this episode.

    The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/

    • 15 min

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