39 min

Ep 14: Costly Signalling Theory and Behavioural Science in Marketing Brandwidth® with Dean Millson & Sam McEwin

    • Marketing

In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory, Behavioural biases - the shortcuts our minds use to make decisions and what it means for marketers, Costly Signalling Theory and examples in life and marketing, Why a brand is a costly signal, Loss aversion and its roots from our evolution, Signalling in a B2B context, Heuristics

In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory, Behavioural biases - the shortcuts our minds use to make decisions and what it means for marketers, Costly Signalling Theory and examples in life and marketing, Why a brand is a costly signal, Loss aversion and its roots from our evolution, Signalling in a B2B context, Heuristics

39 min