36 min
The Job to be Done Brandwidth® Big Ideas on Small Business Marketing
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- Marketing
In this episode we discuss: what job are we 'hiring' the products we purchase to perform?, the surprising truth behind milkshake purchasing behaviour, a better question to ask consumers than "why" they purchased something, are two jobs to be done better than one?, why you should talk to your customers instead of talking about yourself, does something need to be ugly to be believably functional?
In this episode we discuss: what job are we 'hiring' the products we purchase to perform?, the surprising truth behind milkshake purchasing behaviour, a better question to ask consumers than "why" they purchased something, are two jobs to be done better than one?, why you should talk to your customers instead of talking about yourself, does something need to be ugly to be believably functional?
36 min