EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha SaaS Content @ Scale

In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. 



Here's the TLDR of the episode:

- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

- The thought process behind crafting the email copy and how Vanessa tapped into the five senses

- Why Lusha needed a website redesign

- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)



Resources mentioned in the episode:

Vanessa on LinkedIn

Deb on LinkedIn

Deb on Twitter

Lusha

Alice in Wonderland (you should read it)

Dave Gerhardt's Patreon

Danny Asling's Patreon

Rev.com